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PRPL Insider Trading

Insider Ownership Percentage: 53.90%
Insider Buying (Last 12 Months): $0.00
Insider Selling (Last 12 Months): $0.00

Purple Innovation Insider Trading History Chart

This chart shows the insider buying and selling history at Purple Innovation by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Purple Innovation Share Price & Price History

Current Price: $0.75
Price Change: ▲ Price Increase of +0.0079 (1.06%)
As of 12/4/2025 05:00 PM ET

This chart shows the closing price history over time for PRPL up to the past year.

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Days: 30 | 90 | 365

Purple Innovation Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
6/28/2024Robert DemartiniCEOBuy138,834$1.03$142,999.02663,669View SEC Filing Icon  
6/26/2024Robert DemartiniCEOBuy51,061$0.98$50,039.78514,730View SEC Filing Icon  
3/22/2024George Turner UlrichInsiderBuy4,000$1.52$6,080.0016,874View SEC Filing Icon  
8/28/2023Gary T DicamilloDirectorBuy10,000$2.22$22,200.00158,478View SEC Filing Icon  
6/2/2023Casey Kale McGarveyInsiderBuy22,300$2.85$63,555.00108,436View SEC Filing Icon  
5/26/2023Jeffery Scott KerbyInsiderBuy16,350$3.45$56,407.5039,427View SEC Filing Icon  
5/15/2023R Carter PateDirectorBuy16,949$2.95$49,999.5516,949View SEC Filing Icon  
5/15/2023Robert DemartiniCEOBuy50,000$2.97$148,500.00240,474View SEC Filing Icon  
3/23/2023Eric Scott HaynorCOOBuy138,598$2.75$381,144.50138,598View SEC Filing Icon  
3/23/2023Jeffery Scott KerbyInsiderBuy23,077$2.77$63,923.2923,077View SEC Filing Icon  
2/13/2023Coliseum Capital Management, LDirectorBuy5,960,320$4.50$26,821,440.0046,814,450View SEC Filing Icon  
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SEC Filings (Institutional Ownership Changes) for Purple Innovation (NASDAQ:PRPL)

88.41% of Purple Innovation stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at PRPL by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Purple Innovation Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
11/17/2025Jacobs Levy Equity Management Inc.810,450$0.76M0.0%N/A0.748%Search for SEC Filing on Google Icon
11/17/2025Wasatch Advisors LP5,116,685$4.78M0.0%+10.6%4.720%Search for SEC Filing on Google Icon
11/17/2025Qube Research & Technologies Ltd30,487$28K0.0%-64.5%0.028%Search for SEC Filing on Google Icon
11/17/2025Millennium Management LLC1,018,697$0.95M0.0%-4.0%0.940%Search for SEC Filing on Google Icon
11/17/2025Invenomic Capital Management LP639,864$0.60M0.0%-5.1%0.590%Search for SEC Filing on Google Icon
11/14/2025No Street GP LP857,768$0.80M0.1%-76.2%0.791%Search for SEC Filing on Google Icon
11/14/2025Virtu Financial LLC57,128$53K0.0%N/A0.053%Search for SEC Filing on Google Icon
11/14/2025Shay Capital LLC124,122$0.12M0.0%N/A0.114%Search for SEC Filing on Google Icon
11/14/2025Two Sigma Investments LP60,661$57K0.0%N/A0.056%Search for SEC Filing on Google Icon
11/14/2025Bridgeway Capital Management LLC75,000$70K0.0%N/A0.069%Search for SEC Filing on Google Icon
11/14/2025Squarepoint Ops LLC143,975$0.14M0.0%N/A0.133%Search for SEC Filing on Google Icon
11/12/2025Fifth Lane Capital LP124,485$0.12M0.1%+990.9%0.115%Search for SEC Filing on Google Icon
11/12/2025R Squared Ltd34,875$33K0.0%N/A0.032%Search for SEC Filing on Google Icon
11/7/2025Vanguard Group Inc.2,593,450$2.42M0.0%-1.4%2.392%Search for SEC Filing on Google Icon
11/6/2025Caprock Group LLC27,420$26K0.0%N/A0.025%Search for SEC Filing on Google Icon
11/6/2025Stratos Wealth Partners LTD.273,161$0.26M0.0%-7.8%0.252%Search for SEC Filing on Google Icon
11/3/2025Truist Financial Corp40,000$37K0.0%-88.6%0.037%Search for SEC Filing on Google Icon
10/9/2025Dynamic Advisor Solutions LLC752,200$0.70M0.0%-16.5%0.694%Search for SEC Filing on Google Icon
8/15/2025Wasatch Advisors LP4,627,934$3.38M0.0%+16.1%4.269%Search for SEC Filing on Google Icon
8/14/2025Jane Street Group LLC347,523$0.25M0.0%N/A0.321%Search for SEC Filing on Google Icon
8/14/2025Qube Research & Technologies Ltd85,919$63K0.0%N/A0.079%Search for SEC Filing on Google Icon
8/13/2025Marshall Wace LLP175,626$0.13M0.0%N/A0.162%Search for SEC Filing on Google Icon
8/13/2025Invesco Ltd.112,900$82K0.0%-42.2%0.104%Search for SEC Filing on Google Icon
8/12/2025XTX Topco Ltd40,755$30K0.0%N/A0.038%Search for SEC Filing on Google Icon
8/12/2025MAI Capital Management50,000$36K0.0%N/A0.046%Search for SEC Filing on Google Icon
8/12/2025JPMorgan Chase & Co.390,412$0.29M0.0%-24.5%0.360%Search for SEC Filing on Google Icon
8/8/2025Geode Capital Management LLC620,894$0.45M0.0%-54.9%0.576%Search for SEC Filing on Google Icon
8/1/2025Y Intercept Hong Kong Ltd136,254$99K0.0%N/A0.127%Search for SEC Filing on Google Icon
7/21/2025Patriot Financial Group Insurance Agency LLC40,900$30K0.0%-33.1%0.038%Search for SEC Filing on Google Icon
7/18/2025Midwest Financial Group LLC115,000$84K0.0%N/A0.107%Search for SEC Filing on Google Icon
7/18/2025Truist Financial Corp350,000$0.26M0.0%-40.7%0.325%Search for SEC Filing on Google Icon
7/2/2025Crumly & Associates Inc.254,613$0.19M0.0%+55.6%0.236%Search for SEC Filing on Google Icon
5/16/2025Invenomic Capital Management LP759,953$0.58M0.0%-4.4%0.706%Search for SEC Filing on Google Icon
5/16/2025AQR Capital Management LLC36,465$28K0.0%N/A0.034%Search for SEC Filing on Google Icon
5/12/2025Nuveen LLC228,036$0.17M0.0%N/A0.212%Search for SEC Filing on Google Icon
5/12/2025Invesco Ltd.195,205$0.15M0.0%-24.1%0.181%Search for SEC Filing on Google Icon
5/9/2025Charles Schwab Investment Management Inc.391,717$0.30M0.0%-10.0%0.364%Search for SEC Filing on Google Icon
4/22/2025Crumly & Associates Inc.163,663$0.12M0.0%+100.2%0.152%Search for SEC Filing on Google Icon
2/17/2025Squarepoint Ops LLC178,052$0.14M0.0%+219.7%0.165%Search for SEC Filing on Google Icon
2/17/2025No Street GP LP4,904,030$3.83M0.3%-25.1%4.553%Search for SEC Filing on Google Icon
2/17/2025Invenomic Capital Management LP795,176$0.62M0.0%N/A0.738%Search for SEC Filing on Google Icon
2/17/2025Bank of America Corp DE55,984$44K0.0%+45.1%0.052%Search for SEC Filing on Google Icon
2/14/2025Northern Trust Corp460,649$0.36M0.0%-3.8%0.428%Search for SEC Filing on Google Icon
2/13/2025Barclays PLC85,627$67K0.0%+14.5%0.079%Search for SEC Filing on Google Icon
2/13/2025Townsquare Capital LLC93,669$73K0.0%N/A0.087%Search for SEC Filing on Google Icon
2/13/2025Invesco Ltd.257,277$0.20M0.0%-12.5%0.239%Search for SEC Filing on Google Icon
2/12/2025JPMorgan Chase & Co.608,144$0.47M0.0%+2,140.2%0.565%Search for SEC Filing on Google Icon
2/6/2025Charles Schwab Investment Management Inc.435,003$0.34M0.0%-5.2%0.404%Search for SEC Filing on Google Icon
1/31/2025Truist Financial Corp629,032$0.49M0.0%+32.4%0.584%Search for SEC Filing on Google Icon
1/27/2025Stratos Wealth Partners LTD.296,189$0.23M0.0%-89.5%0.275%Search for SEC Filing on Google Icon
1/21/2025B.O.S.S. Retirement Advisors LLC100,000$78K0.0%N/A0.093%Search for SEC Filing on Google Icon
1/21/2025Dynamic Advisor Solutions LLC901,176$0.70M0.0%+27.5%0.837%Search for SEC Filing on Google Icon
1/17/2025SG Americas Securities LLC35,272$28K0.0%+70.2%0.033%Search for SEC Filing on Google Icon
11/19/2024Barclays PLC74,803$74K0.0%+283.1%0.069%Search for SEC Filing on Google Icon
11/16/2024Geode Capital Management LLC1,346,073$1.33M0.0%+1.2%1.250%Search for SEC Filing on Google Icon
11/15/2024Barclays PLC74,803$74K0.0%+283.1%0.069%Search for SEC Filing on Google Icon
11/15/2024Legacy Investment Solutions LLC70,420$70K0.0%N/A0.065%Search for SEC Filing on Google Icon
11/15/2024Jane Street Group LLC36,054$36K0.0%-53.2%0.033%Search for SEC Filing on Google Icon
11/14/2024Wasatch Advisors LP2,800,109$2.77M0.0%+25.0%2.600%Search for SEC Filing on Google Icon
11/13/2024FMR LLC5,262,957$5.20M0.0%-11.2%4.886%Search for SEC Filing on Google Icon
11/12/2024Charles Schwab Investment Management Inc.458,627$0.45M0.0%+3.9%0.426%Search for SEC Filing on Google Icon
11/1/2024Crumly & Associates Inc.81,763$81K0.0%+22.5%0.076%Search for SEC Filing on Google Icon
10/24/2024Patriot Financial Group Insurance Agency LLC58,452$58K0.0%+42.5%0.054%Search for SEC Filing on Google Icon
10/8/2024Dynamic Advisor Solutions LLC706,778$0.70M0.0%-2.8%0.656%Search for SEC Filing on Google Icon
8/21/2024Truist Financial Corp530,000$0.55M0.0%-26.5%0.492%Search for SEC Filing on Google Icon
8/13/2024Divisadero Street Capital Management LP138,605$0.14M0.0%N/A0.129%Search for SEC Filing on Google Icon
8/12/2024XTX Topco Ltd66,671$69K0.0%-70.3%0.062%Search for SEC Filing on Google Icon
8/9/2024Renaissance Technologies LLC71,226$74K0.0%+316.3%0.066%Search for SEC Filing on Google Icon
8/9/2024Dimensional Fund Advisors LP177,022$0.18M0.0%-8.8%0.164%Search for SEC Filing on Google Icon
8/3/2024Crumly & Associates Inc.66,763$69K0.0%+35.5%0.062%Search for SEC Filing on Google Icon
7/26/2024Patriot Financial Group Insurance Agency LLC41,027$43K0.0%N/A0.038%Search for SEC Filing on Google Icon
7/15/2024Dynamic Advisor Solutions LLC726,778$0.76M0.0%-3.3%0.675%Search for SEC Filing on Google Icon
5/20/2024Virtu Financial LLC64,148$0.11M0.0%N/A0.060%Search for SEC Filing on Google Icon
5/15/2024Price T Rowe Associates Inc. MD60,009$0.11M0.0%+51.5%0.056%Search for SEC Filing on Google Icon
5/10/2024Vanguard Group Inc.2,903,799$5.05M0.0%+0.7%2.708%Search for SEC Filing on Google Icon
5/8/2024Focused Wealth Management Inc30,000$52K0.0%-37.5%0.028%Search for SEC Filing on Google Icon
5/7/2024SG Americas Securities LLC19,179$33K0.0%-63.0%0.018%Search for SEC Filing on Google Icon
5/1/2024BNP Paribas Financial Markets26,879$47K0.0%+73.7%0.025%Search for SEC Filing on Google Icon
4/26/2024Caliber Wealth Management LLC33,082$58K0.0%+32.3%0.031%Search for SEC Filing on Google Icon
4/18/2024Wasatch Advisors LP2,251,234$3.92M0.0%+2.0%2.100%Search for SEC Filing on Google Icon
4/12/2024Dynamic Advisor Solutions LLC751,778$1.31M0.0%+9.7%0.701%Search for SEC Filing on Google Icon
2/22/2024Sierra Summit Advisors LLC970,772$1M0.3%N/A0.918%Search for SEC Filing on Google Icon
2/15/2024Fund 1 Investments LLC624,626$0.64M0.1%-58.8%0.591%Search for SEC Filing on Google Icon
2/14/2024Wasatch Advisors LP2,206,820$2.27M0.0%+34.1%2.087%Search for SEC Filing on Google Icon
2/13/2024Platform Technology Partners30,000$31K0.0%N/A0.028%Search for SEC Filing on Google Icon
2/8/2024Quadrant Capital Group LLC31,250$32K0.0%N/A0.030%Search for SEC Filing on Google Icon
2/2/2024Truist Financial Corp813,200$0.84M0.0%-15.6%0.769%Search for SEC Filing on Google Icon
1/12/2024SG Americas Securities LLC51,847$53K0.0%+36.6%0.049%Search for SEC Filing on Google Icon
1/1/2024American Century Companies Inc.30,205$52K0.0%+55.1%0.029%Search for SEC Filing on Google Icon
11/15/2023AWH Capital L.P.577,500$0.99M0.9%+16.5%0.546%Search for SEC Filing on Google Icon
11/14/2023AWM Investment Company Inc.230,000$0.39M0.1%-56.2%0.217%Search for SEC Filing on Google Icon
11/13/2023Fuller & Thaler Asset Management Inc.332,453$0.57M0.0%N/A0.314%Search for SEC Filing on Google Icon
11/13/2023Brandywine Global Investment Management LLC1,174,806$2.01M0.0%-59.5%1.111%Search for SEC Filing on Google Icon
11/13/2023FMR LLC11,702,309$20.01M0.0%+3.5%11.066%Search for SEC Filing on Google Icon
11/9/2023Innovis Asset Management LLC336,525$0.58M0.2%+189.5%0.318%Search for SEC Filing on Google Icon
10/24/2023Bank of New York Mellon Corp198,309$0.34M0.0%-5.9%0.188%Search for SEC Filing on Google Icon
10/13/2023SG Americas Securities LLC37,942$65K0.0%+113.2%0.036%Search for SEC Filing on Google Icon
10/12/2023Saxon Interests Inc.25,000$43K0.0%N/A0.024%Search for SEC Filing on Google Icon
10/11/2023Dynamic Advisor Solutions LLC683,150$1.17M0.1%+31.3%0.646%Search for SEC Filing on Google Icon
9/21/2023Barclays PLC12,814$35K0.0%-81.9%0.012%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Purple Innovation logo
Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.
Read More on Purple Innovation

Today's Range

Now: $0.75
Low: $0.74
High: $0.79

50 Day Range

MA: $0.82
Low: $0.69
High: $0.98

52 Week Range

Now: $0.75
Low: $0.56
High: $1.29

Volume

239,846 shs

Average Volume

419,551 shs

Market Capitalization

$81.70 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

1.85

Who are the company insiders with the largest holdings of Purple Innovation?

Purple Innovation's top insider shareholders include:
  1. Robert Demartini (CEO)
  2. George Turner Ulrich (Insider)
Learn More about top insider investors at Purple Innovation.

Who are the major institutional investors of Purple Innovation?

Purple Innovation's top institutional investors include:
  1. Wasatch Advisors LP — 4.72%
  2. Vanguard Group Inc. — 2.39%
  3. Millennium Management LLC — 0.94%
  4. No Street GP LP — 0.79%
  5. Jacobs Levy Equity Management Inc. — 0.75%
  6. Dynamic Advisor Solutions LLC — 0.69%
Learn More about top institutional investors of Purple Innovation stock.

Which institutional investors are selling Purple Innovation stock?

During the previous quarter, PRPL stock was sold by these institutional investors:
  1. No Street GP LP
  2. Truist Financial Corp
  3. Dynamic Advisor Solutions LLC
  4. Qube Research & Technologies Ltd
  5. Millennium Management LLC
  6. Vanguard Group Inc.
  7. Invenomic Capital Management LP
  8. Stratos Wealth Partners LTD.

Which institutional investors are buying Purple Innovation stock?

In the last quarter, PRPL stock was purchased by institutional investors including:
  1. Jacobs Levy Equity Management Inc.
  2. Wasatch Advisors LP
  3. Squarepoint Ops LLC
  4. Shay Capital LLC
  5. Fifth Lane Capital LP
  6. Bridgeway Capital Management LLC
  7. Two Sigma Investments LP
  8. Virtu Financial LLC
In the last year, these company insiders have bought Purple Innovation stock:
  1. Robert Demartini (CEO)
  2. George Turner Ulrich (Insider)
Learn More investors buying Purple Innovation stock.