Critical asset just had biggest fall on record
What many consider America's critical financial asset suffers biggest fall on record. Expert says: "it's very bad for millions, protect yourself now."
Full details and steps to take here.

PRPL Insider Trading

Insider Ownership Percentage: 48.30%
Insider Buying (Last 12 Months): $785,729.84
Insider Selling (Last 12 Months): $0.00

Purple Innovation Insider Trading History Chart

This chart shows the insider buying and selling history at Purple Innovation by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Purple Innovation Share Price & Price History

Current Price: $1.86
Price Change: Price Increase of +0.12 (6.90%)
As of 02/29/2024 01:00 AM ET

This chart shows the closing price history over time for PRPL up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365
Critical asset just had biggest fall on record
What many consider America's critical financial asset suffers biggest fall on record. Expert says: "it's very bad for millions, protect yourself now."
Full details and steps to take here.

Purple Innovation Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
8/28/2023Gary T DicamilloDirectorBuy10,000$2.22$22,200.00158,478View SEC Filing Icon  
6/2/2023Casey Kale McGarveyInsiderBuy22,300$2.85$63,555.00108,436View SEC Filing Icon  
5/26/2023Jeffery Scott KerbyInsiderBuy16,350$3.45$56,407.5039,427View SEC Filing Icon  
5/15/2023R Carter PateDirectorBuy16,949$2.95$49,999.5516,949View SEC Filing Icon  
5/15/2023Robert DemartiniCEOBuy50,000$2.97$148,500.00240,474View SEC Filing Icon  
3/23/2023Eric Scott HaynorCOOBuy138,598$2.75$381,144.50138,598View SEC Filing Icon  
3/23/2023Jeffery Scott KerbyInsiderBuy23,077$2.77$63,923.2923,077View SEC Filing Icon  
2/13/2023Coliseum Capital Management, LDirectorBuy5,960,320$4.50$26,821,440.0046,814,450View SEC Filing Icon  
9/16/2022Casey Kale McGarveyInsiderBuy30,000$2.85$85,500.0078,718View SEC Filing Icon  
9/7/2022Gary T DicamilloDirectorBuy10,000$2.66$26,600.00113,083View SEC Filing Icon  
9/6/2022Jack RoddyInsiderBuy2,000$2.74$5,480.0014,000View SEC Filing Icon  
5/24/2022Coliseum Capital Management, LDirectorBuy960,394$4.57$4,389,000.5840,137,850View SEC Filing Icon  
5/24/2022Jack RoddyInsiderBuy3,000$4.45$13,350.0012,000View SEC Filing Icon  
5/20/2022Coliseum Capital Management, LDirectorBuy450,000$4.84$2,178,000.0039,177,456View SEC Filing Icon  
5/18/2022Coliseum Capital Management, LDirectorBuy987,859$4.58$4,524,394.2238,399,456View SEC Filing Icon  
5/17/2022Jack RoddyInsiderBuy6,000$4.85$29,100.009,000View SEC Filing Icon  
5/16/2022Coliseum Capital Management, LDirectorBuy2,083,347$4.68$9,750,063.9637,110,072View SEC Filing Icon  
5/13/2022Jack RoddyInsiderBuy3,000$4.40$13,200.003,000View SEC Filing Icon  
3/30/2022Coliseum Capital Management, LDirectorBuy650,000$6.47$4,205,500.00View SEC Filing Icon  
3/7/2022Coliseum Capital Management, LDirectorBuy1,460,000$6.98$10,190,800.00View SEC Filing Icon  
3/3/2022Coliseum Capital Management, LDirectorBuy1,797,545$7.23$12,996,250.35View SEC Filing Icon  
12/27/2021Coliseum Capital Management, LDirectorBuy155,344$13.46$2,090,930.24View SEC Filing Icon  
12/23/2021Coliseum Capital Management, LDirectorBuy439,134$13.81$6,064,440.54View SEC Filing Icon  
12/20/2021Coliseum Capital Management, LDirectorBuy2,761,748$11.76$32,478,156.48View SEC Filing Icon  
12/16/2021Casey Kale McGarveyInsiderBuy47,700$10.48$499,896.00View SEC Filing Icon  
12/16/2021Coliseum Capital Management, LDirectorBuy1,876,000$10.46$19,622,960.00View SEC Filing Icon  
6/11/2021Pano AnthosDirectorSell799$29.00$23,171.0019,274View SEC Filing Icon  
6/9/2021Pano AnthosDirectorSell7,735$29.00$224,315.0019,274View SEC Filing Icon  
6/7/2021Pano AnthosDirectorSell7,000$29.13$203,910.0019,274View SEC Filing Icon  
See Full Table
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SEC Filings (Institutional Ownership Changes) for Purple Innovation (NASDAQ:PRPL)

92.78% of Purple Innovation stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at PRPL by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Purple Innovation Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
2/22/2024Sierra Summit Advisors LLC970,772$1M0.3%N/A0.918%Search for SEC Filing on Google Icon
2/15/2024Barclays PLC75,074$78K0.0%+672.1%0.071%Search for SEC Filing on Google Icon
2/15/2024Vanguard Group Inc.2,883,610$2.97M0.0%-8.4%2.727%Search for SEC Filing on Google Icon
2/15/2024No Street GP LP5,000,000$5.15M0.5%-18.0%4.728%Search for SEC Filing on Google Icon
2/15/2024Nuveen Asset Management LLC228,831$0.24M0.0%-4.1%0.216%Search for SEC Filing on Google Icon
2/15/2024Fund 1 Investments LLC624,626$0.64M0.1%-58.8%0.591%Search for SEC Filing on Google Icon
2/15/2024Bridgeway Capital Management LLC320,000$0.33M0.0%N/A0.303%Search for SEC Filing on Google Icon
2/14/2024Wasatch Advisors LP2,206,820$2.27M0.0%+34.1%2.087%Search for SEC Filing on Google Icon
2/13/2024Platform Technology Partners30,000$31K0.0%N/A0.028%Search for SEC Filing on Google Icon
2/13/2024Northern Trust Corp422,953$0.44M0.0%-5.4%0.400%Search for SEC Filing on Google Icon
2/13/2024Goldman Sachs Group Inc.220,824$0.23M0.0%+156.7%0.209%Search for SEC Filing on Google Icon
2/8/2024Quadrant Capital Group LLC31,250$32K0.0%N/A0.030%Search for SEC Filing on Google Icon
2/7/2024Dimensional Fund Advisors LP346,894$0.36M0.0%-42.8%0.328%Search for SEC Filing on Google Icon
2/6/2024Charles Schwab Investment Management Inc.400,891$0.41M0.0%-6.6%0.379%Search for SEC Filing on Google Icon
2/2/2024Truist Financial Corp813,200$0.84M0.0%-15.6%0.769%Search for SEC Filing on Google Icon
1/12/2024SG Americas Securities LLC51,847$53K0.0%+36.6%0.049%Search for SEC Filing on Google Icon
1/1/2024American Century Companies Inc.30,205$52K0.0%+55.1%0.029%Search for SEC Filing on Google Icon
12/18/2023Vanguard Group Inc.3,147,720$5.38M0.0%-0.9%2.977%Search for SEC Filing on Google Icon
11/22/2023Graham Capital Management L.P.79,466$0.14M0.0%N/A0.075%Search for SEC Filing on Google Icon
11/15/2023AWH Capital L.P.577,500$0.99M0.9%+16.5%0.546%Search for SEC Filing on Google Icon
11/14/2023AWM Investment Company Inc.230,000$0.39M0.1%-56.2%0.217%Search for SEC Filing on Google Icon
11/13/2023Northern Trust Corp447,014$0.76M0.0%-14.0%0.423%Search for SEC Filing on Google Icon
11/13/2023Fuller & Thaler Asset Management Inc.332,453$0.57M0.0%N/A0.314%Search for SEC Filing on Google Icon
11/13/2023Brandywine Global Investment Management LLC1,174,806$2.01M0.0%-59.5%1.111%Search for SEC Filing on Google Icon
11/13/2023FMR LLC11,702,309$20.01M0.0%+3.5%11.066%Search for SEC Filing on Google Icon
11/9/2023Innovis Asset Management LLC336,525$0.58M0.2%+189.5%0.318%Search for SEC Filing on Google Icon
11/9/2023UBS Group AG29,047$50K0.0%-27.6%0.027%Search for SEC Filing on Google Icon
11/8/2023Charles Schwab Investment Management Inc.429,085$0.73M0.0%-9.4%0.406%Search for SEC Filing on Google Icon
10/24/2023Bank of New York Mellon Corp198,309$0.34M0.0%-5.9%0.188%Search for SEC Filing on Google Icon
10/13/2023SG Americas Securities LLC37,942$65K0.0%+113.2%0.036%Search for SEC Filing on Google Icon
10/12/2023Saxon Interests Inc.25,000$43K0.0%N/A0.024%Search for SEC Filing on Google Icon
10/11/2023Dynamic Advisor Solutions LLC683,150$1.17M0.1%+31.3%0.646%Search for SEC Filing on Google Icon
9/21/2023Barclays PLC12,814$35K0.0%-81.9%0.012%Search for SEC Filing on Google Icon
8/21/2023California State Teachers Retirement System21,376$59K0.0%-74.3%0.020%Search for SEC Filing on Google Icon
8/21/2023Osaic Holdings Inc.11,131$31K0.0%-40.2%0.011%Search for SEC Filing on Google Icon
8/15/2023Wells Fargo & Company MN25,503$71K0.0%+107.7%0.024%Search for SEC Filing on Google Icon
8/15/2023Walleye Capital LLC305,611$0.85M0.0%+38.6%0.290%Search for SEC Filing on Google Icon
8/15/2023XTX Topco Ltd66,823$0.19M0.0%N/A0.063%Search for SEC Filing on Google Icon
8/15/2023Y Intercept Hong Kong Ltd25,682$71K0.0%N/A0.024%Search for SEC Filing on Google Icon
8/15/2023Goldman Sachs Group Inc.125,370$0.35M0.0%-75.5%0.119%Search for SEC Filing on Google Icon
8/15/2023Front Street Capital Management Inc.39,427$0.11M0.0%+70.8%0.037%Search for SEC Filing on Google Icon
8/15/2023Captrust Financial Advisors41,633$0.12M0.0%N/A0.039%Search for SEC Filing on Google Icon
8/15/2023Stifel Financial Corp27,500$76K0.0%+83.3%0.026%Search for SEC Filing on Google Icon
8/15/2023Bayesian Capital Management LP16,943$47K0.0%N/A0.016%Search for SEC Filing on Google Icon
8/14/2023Coliseum Capital Management LLC46,855,291$130.26M11.7%+0.1%44.417%Search for SEC Filing on Google Icon
8/14/2023Tudor Investment Corp Et Al164,631$0.46M0.0%-22.1%0.156%Search for SEC Filing on Google Icon
8/14/2023Marshall Wace LLP261,130$0.73M0.0%+177.3%0.248%Search for SEC Filing on Google Icon
8/14/2023State of Wisconsin Investment Board75,300$0.21M0.0%-40.0%0.071%Search for SEC Filing on Google Icon
8/14/2023State Street Corp1,126,106$3.13M0.0%-4.3%1.068%Search for SEC Filing on Google Icon
8/14/2023Nuveen Asset Management LLC403,906$1.12M0.0%+73.1%0.383%Search for SEC Filing on Google Icon
8/11/2023AWM Investment Company Inc.525,000$1.46M0.2%N/A0.498%Search for SEC Filing on Google Icon
8/11/2023Renaissance Technologies LLC278,743$0.78M0.0%+84.2%0.264%Search for SEC Filing on Google Icon
8/11/2023BlackRock Inc.4,451,708$12.38M0.0%+9.3%4.220%Search for SEC Filing on Google Icon
8/11/2023State Board of Administration of Florida Retirement System18,240$51K0.0%N/A0.017%Search for SEC Filing on Google Icon
8/11/2023The Manufacturers Life Insurance Company 28,710$80K0.0%+24.5%0.027%Search for SEC Filing on Google Icon
8/11/2023Brandywine Global Investment Management LLC2,903,881$8.07M0.1%+2.9%2.753%Search for SEC Filing on Google Icon
8/11/2023Geode Capital Management LLC1,316,017$3.66M0.0%+5.2%1.248%Search for SEC Filing on Google Icon
8/11/2023Northern Trust Corp519,903$1.45M0.0%-6.0%0.493%Search for SEC Filing on Google Icon
8/11/2023ExodusPoint Capital Management LP108,553$0.30M0.0%N/A0.103%Search for SEC Filing on Google Icon
8/10/2023MetLife Investment Management LLC32,316$90K0.0%+82.8%0.031%Search for SEC Filing on Google Icon
8/10/2023Osaic Holdings Inc.11,131$31K0.0%-40.2%0.011%Search for SEC Filing on Google Icon
8/10/2023Schwartz Investment Counsel Inc.60,000$0.17M0.0%-91.0%0.057%Search for SEC Filing on Google Icon
8/10/2023Charles Schwab Investment Management Inc.473,478$1.32M0.0%+1.0%0.449%Search for SEC Filing on Google Icon
8/10/2023Citigroup Inc.19,137$53K0.0%+1,018.5%0.018%Search for SEC Filing on Google Icon
8/9/2023Dimensional Fund Advisors LP833,028$2.32M0.0%-5.2%0.790%Search for SEC Filing on Google Icon
8/8/2023Wasatch Advisors LP1,642,934$4.57M0.0%+90.2%1.557%Search for SEC Filing on Google Icon
8/3/2023Barclays PLC12,814$35K0.0%-81.9%0.012%Search for SEC Filing on Google Icon
8/3/2023Dynamic Advisor Solutions LLC520,369$1.45M0.1%-1.0%0.493%Search for SEC Filing on Google Icon
8/3/2023Innovis Asset Management LLC116,250$0.32M0.1%-18.2%0.110%Search for SEC Filing on Google Icon
8/3/2023Bank of New York Mellon Corp210,769$0.59M0.0%+4.2%0.200%Search for SEC Filing on Google Icon
8/1/2023Truist Financial Corp1,072,723$2.98M0.0%N/A1.017%Search for SEC Filing on Google Icon
8/1/2023Keybank National Association OH48,687$0.14M0.0%N/A0.046%Search for SEC Filing on Google Icon
7/31/2023LPL Financial LLC12,657$35K0.0%-44.8%0.012%Search for SEC Filing on Google Icon
7/31/2023Strs Ohio20,100$55K0.0%N/A0.019%Search for SEC Filing on Google Icon
7/27/2023Kesler Norman & Wride LLC10,027$28K0.0%N/A0.010%Search for SEC Filing on Google Icon
7/24/2023Allspring Global Investments Holdings LLC25,124$70K0.0%N/A0.024%Search for SEC Filing on Google Icon
7/21/2023Crumly & Associates Inc.49,263$0.14M0.1%+59.6%0.047%Search for SEC Filing on Google Icon
7/18/2023Allspring Global Investments Holdings LLC25,124$70K0.0%N/A0.024%Search for SEC Filing on Google Icon
7/18/2023Stratos Wealth Partners LTD.2,789,714$7.76M0.2%+10.0%2.645%Search for SEC Filing on Google Icon
7/17/2023Sterling Investment Counsel LLC80,682$0.22M0.1%+33.0%0.076%Search for SEC Filing on Google Icon
7/14/2023Venture Visionary Partners LLC16,550$46K0.0%N/A0.016%Search for SEC Filing on Google Icon
7/10/2023B.O.S.S. Retirement Advisors LLC100,000$0.28M0.1%+28.7%0.095%Search for SEC Filing on Google Icon
7/10/2023AE Wealth Management LLC100,020$0.28M0.0%+28.7%0.095%Search for SEC Filing on Google Icon
7/10/2023SG Americas Securities LLC17,798$49K0.0%-54.0%0.017%Search for SEC Filing on Google Icon
5/25/2023Brandywine Global Investment Management LLC2,823,214$7.45M0.1%+1.4%2.676%Search for SEC Filing on Google Icon
5/24/2023AWH Capital L.P.332,500$0.88M0.9%+54.7%0.315%Search for SEC Filing on Google Icon
5/18/2023JPMorgan Chase & Co.49,490$0.13M0.0%+42.0%0.047%Search for SEC Filing on Google Icon
5/18/2023New York State Common Retirement Fund25,091$66K0.0%-36.7%0.024%Search for SEC Filing on Google Icon
5/16/2023Front Street Capital Management Inc.23,077$61K0.0%N/A0.022%Search for SEC Filing on Google Icon
5/16/2023State Street Corp1,176,513$3.11M0.0%+4.4%1.117%Search for SEC Filing on Google Icon
5/16/2023Squarepoint Ops LLC35,452$94K0.0%-30.7%0.034%Search for SEC Filing on Google Icon
5/16/2023Freshford Capital Management LLC3,270,906$8.64M1.3%-1.4%3.105%Search for SEC Filing on Google Icon
5/16/2023Geode Capital Management LLC1,251,019$3.30M0.0%+28.4%1.188%Search for SEC Filing on Google Icon
5/16/2023Graham Capital Management L.P.369,187$0.98M0.0%+918.9%0.351%Search for SEC Filing on Google Icon
5/16/2023AWH Capital L.P.332,500$0.88M0.9%+54.7%0.316%Search for SEC Filing on Google Icon
5/15/2023Polar Asset Management Partners Inc.229,372$0.61M0.0%N/A0.218%Search for SEC Filing on Google Icon
5/15/2023No Street GP LP5,150,000$13.60M1.7%+25.6%4.890%Search for SEC Filing on Google Icon
5/15/2023Fund 1 Investments LLC163,900$0.43M0.1%N/A0.156%Search for SEC Filing on Google Icon
5/15/2023Two Sigma Investments LP58,000$0.15M0.0%+129.2%0.055%Search for SEC Filing on Google Icon
5/15/2023Deutsche Bank AG38,216$0.10M0.0%+54.9%0.036%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Purple Innovation logo
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Read More on Purple Innovation

Today's Range

Now: $1.86
Low: $1.75
High: $1.91

50 Day Range

MA: $1.11
Low: $0.74
High: $1.74

52 Week Range

Now: $1.86
Low: $0.55
High: $4.39

Volume

1,091,199 shs

Average Volume

836,507 shs

Market Capitalization

$196.70 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

1.79

Who are the company insiders with the largest holdings of Purple Innovation?

Purple Innovation's top insider shareholders include:
  1. Coliseum Capital Management, L (Director)
  2. Robert Demartini (CEO)
  3. Gary T Dicamillo (Director)
  4. Eric Scott Haynor (COO)
  5. Casey Kale Mcgarvey (Insider)
  6. Jeffery Scott Kerby (Insider)
  7. R Carter Pate (Director)
  8. Jack Roddy (Insider)
Learn More about top insider investors at Purple Innovation.

Who are the major institutional investors of Purple Innovation?

Purple Innovation's top institutional investors include:
  1. No Street GP LP — 4.73%
  2. Vanguard Group Inc. — 2.73%
  3. Wasatch Advisors LP — 2.09%
  4. Sierra Summit Advisors LLC — 0.92%
  5. Truist Financial Corp — 0.77%
  6. Fund 1 Investments LLC — 0.59%
Learn More about top institutional investors of Purple Innovation stock.

Which institutional investors are selling Purple Innovation stock?

During the previous quarter, PRPL stock was sold by these institutional investors:
  1. No Street GP LP
  2. Fund 1 Investments LLC
  3. Vanguard Group Inc.
  4. Dimensional Fund Advisors LP
  5. Truist Financial Corp
  6. Charles Schwab Investment Management Inc.
  7. Northern Trust Corp
  8. Wolverine Trading LLC

Which institutional investors are buying Purple Innovation stock?

In the last quarter, PRPL stock was purchased by institutional investors including:
  1. Sierra Summit Advisors LLC
  2. Wasatch Advisors LP
  3. Bridgeway Capital Management LLC
  4. Goldman Sachs Group Inc.
  5. Barclays PLC
  6. Quadrant Capital Group LLC
  7. Platform Technology Partners
  8. SG Americas Securities LLC
In the last year, these company insiders have bought Purple Innovation stock:
  1. Coliseum Capital Management, L (Director)
  2. Robert Demartini (CEO)
  3. Gary T Dicamillo (Director)
  4. Eric Scott Haynor (COO)
  5. Casey Kale Mcgarvey (Insider)
  6. Jeffery Scott Kerby (Insider)
  7. R Carter Pate (Director)
  8. Jack Roddy (Insider)
Learn More investors buying Purple Innovation stock.
Critical asset just had biggest fall on record
What many consider America's critical financial asset suffers biggest fall on record. Expert says: "it's very bad for millions, protect yourself now."
Full details and steps to take here.