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PRPL Insider Trading

Insider Trading Chart
Insider Trading History
Frequently Asked Questions
About

Insider Ownership Percentage: 48.30%

Insider Buying (Last 12 Months): $346,742.05

Insider Selling (Last 12 Months): $0.00

Purple Innovation Insider Trading History Chart

Purple Innovation Share Price & Price History

^$1.50

▼ -0.03 (-1.96%)

As of 04/25/2024 12:03 PM ET

Days: 30 | 90 | 365

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Purple Innovation Insider Trading History

Transaction Date	Insider Name	Title	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction
3/22/2024	George Turner Ulrich	Insider	Buy	4,000	$1.52	$6,080.00	16,874
8/28/2023	Gary T Dicamillo	Director	Buy	10,000	$2.22	$22,200.00	158,478
6/2/2023	Casey Kale McGarvey	Insider	Buy	22,300	$2.85	$63,555.00	108,436
5/26/2023	Jeffery Scott Kerby	Insider	Buy	16,350	$3.45	$56,407.50	39,427
5/15/2023	R Carter Pate	Director	Buy	16,949	$2.95	$49,999.55	16,949
5/15/2023	Robert Demartini	CEO	Buy	50,000	$2.97	$148,500.00	240,474
3/23/2023	Eric Scott Haynor	COO	Buy	138,598	$2.75	$381,144.50	138,598
3/23/2023	Jeffery Scott Kerby	Insider	Buy	23,077	$2.77	$63,923.29	23,077
2/13/2023	Coliseum Capital Management, L	Director	Buy	5,960,320	$4.50	$26,821,440.00	46,814,450
9/16/2022	Casey Kale McGarvey	Insider	Buy	30,000	$2.85	$85,500.00	78,718
9/7/2022	Gary T Dicamillo	Director	Buy	10,000	$2.66	$26,600.00	113,083
9/6/2022	Jack Roddy	Insider	Buy	2,000	$2.74	$5,480.00	14,000
5/24/2022	Coliseum Capital Management, L	Director	Buy	960,394	$4.57	$4,389,000.58	40,137,850
5/24/2022	Jack Roddy	Insider	Buy	3,000	$4.45	$13,350.00	12,000
5/20/2022	Coliseum Capital Management, L	Director	Buy	450,000	$4.84	$2,178,000.00	39,177,456
5/18/2022	Coliseum Capital Management, L	Director	Buy	987,859	$4.58	$4,524,394.22	38,399,456
5/17/2022	Jack Roddy	Insider	Buy	6,000	$4.85	$29,100.00	9,000
5/16/2022	Coliseum Capital Management, L	Director	Buy	2,083,347	$4.68	$9,750,063.96	37,110,072
5/13/2022	Jack Roddy	Insider	Buy	3,000	$4.40	$13,200.00	3,000
3/30/2022	Coliseum Capital Management, L	Director	Buy	650,000	$6.47	$4,205,500.00
3/7/2022	Coliseum Capital Management, L	Director	Buy	1,460,000	$6.98	$10,190,800.00
3/3/2022	Coliseum Capital Management, L	Director	Buy	1,797,545	$7.23	$12,996,250.35
12/27/2021	Coliseum Capital Management, L	Director	Buy	155,344	$13.46	$2,090,930.24
12/23/2021	Coliseum Capital Management, L	Director	Buy	439,134	$13.81	$6,064,440.54
12/20/2021	Coliseum Capital Management, L	Director	Buy	2,761,748	$11.76	$32,478,156.48
12/16/2021	Casey Kale McGarvey	Insider	Buy	47,700	$10.48	$499,896.00
12/16/2021	Coliseum Capital Management, L	Director	Buy	1,876,000	$10.46	$19,622,960.00
6/11/2021	Pano Anthos	Director	Sell	799	$29.00	$23,171.00	19,274
6/9/2021	Pano Anthos	Director	Sell	7,735	$29.00	$224,315.00	19,274
6/7/2021	Pano Anthos	Director	Sell	7,000	$29.13	$203,910.00	19,274

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SEC Filings (Institutional Ownership Changes) for Purple Innovation (NASDAQ:PRPL)

88.41% of Purple Innovation stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

Purple Innovation Institutional Trading History

Reporting Date	Hedge Fund	Shares Held	Market Value	% of Portfolio	Quarterly Change in Shares	Ownership in Company
4/18/2024	Wasatch Advisors LP	2,251,234	$3.92M	0.0%	+2.0%	2.100%
4/12/2024	Dynamic Advisor Solutions LLC	751,778	$1.31M	0.0%	+9.7%	0.701%
2/22/2024	Sierra Summit Advisors LLC	970,772	$1M	0.3%	N/A	0.918%
2/15/2024	Fund 1 Investments LLC	624,626	$0.64M	0.1%	-58.8%	0.591%
2/14/2024	Wasatch Advisors LP	2,206,820	$2.27M	0.0%	+34.1%	2.087%
2/13/2024	Platform Technology Partners	30,000	$31K	0.0%	N/A	0.028%
2/8/2024	Quadrant Capital Group LLC	31,250	$32K	0.0%	N/A	0.030%
2/2/2024	Truist Financial Corp	813,200	$0.84M	0.0%	-15.6%	0.769%
1/12/2024	SG Americas Securities LLC	51,847	$53K	0.0%	+36.6%	0.049%
1/1/2024	American Century Companies Inc.	30,205	$52K	0.0%	+55.1%	0.029%
11/15/2023	AWH Capital L.P.	577,500	$0.99M	0.9%	+16.5%	0.546%
11/14/2023	AWM Investment Company Inc.	230,000	$0.39M	0.1%	-56.2%	0.217%
11/13/2023	Fuller & Thaler Asset Management Inc.	332,453	$0.57M	0.0%	N/A	0.314%
11/13/2023	Brandywine Global Investment Management LLC	1,174,806	$2.01M	0.0%	-59.5%	1.111%
11/13/2023	FMR LLC	11,702,309	$20.01M	0.0%	+3.5%	11.066%
11/9/2023	Innovis Asset Management LLC	336,525	$0.58M	0.2%	+189.5%	0.318%
10/24/2023	Bank of New York Mellon Corp	198,309	$0.34M	0.0%	-5.9%	0.188%
10/13/2023	SG Americas Securities LLC	37,942	$65K	0.0%	+113.2%	0.036%
10/12/2023	Saxon Interests Inc.	25,000	$43K	0.0%	N/A	0.024%
10/11/2023	Dynamic Advisor Solutions LLC	683,150	$1.17M	0.1%	+31.3%	0.646%
9/21/2023	Barclays PLC	12,814	$35K	0.0%	-81.9%	0.012%
8/14/2023	Coliseum Capital Management LLC	46,855,291	$130.26M	11.7%	+0.1%	44.417%
8/11/2023	AWM Investment Company Inc.	525,000	$1.46M	0.2%	N/A	0.498%
8/11/2023	Brandywine Global Investment Management LLC	2,903,881	$8.07M	0.1%	+2.9%	2.753%
8/11/2023	ExodusPoint Capital Management LP	108,553	$0.30M	0.0%	N/A	0.103%
8/10/2023	Schwartz Investment Counsel Inc.	60,000	$0.17M	0.0%	-91.0%	0.057%
8/8/2023	Wasatch Advisors LP	1,642,934	$4.57M	0.0%	+90.2%	1.557%
8/3/2023	Dynamic Advisor Solutions LLC	520,369	$1.45M	0.1%	-1.0%	0.493%
8/3/2023	Innovis Asset Management LLC	116,250	$0.32M	0.1%	-18.2%	0.110%
8/1/2023	Truist Financial Corp	1,072,723	$2.98M	0.0%	N/A	1.017%
8/1/2023	Keybank National Association OH	48,687	$0.14M	0.0%	N/A	0.046%
7/31/2023	Strs Ohio	20,100	$55K	0.0%	N/A	0.019%
7/27/2023	Kesler Norman & Wride LLC	10,027	$28K	0.0%	N/A	0.010%
7/24/2023	Allspring Global Investments Holdings LLC	25,124	$70K	0.0%	N/A	0.024%
7/21/2023	Crumly & Associates Inc.	49,263	$0.14M	0.1%	+59.6%	0.047%
7/18/2023	Allspring Global Investments Holdings LLC	25,124	$70K	0.0%	N/A	0.024%
7/18/2023	Stratos Wealth Partners LTD.	2,789,714	$7.76M	0.2%	+10.0%	2.645%
7/17/2023	Sterling Investment Counsel LLC	80,682	$0.22M	0.1%	+33.0%	0.076%
7/14/2023	Venture Visionary Partners LLC	16,550	$46K	0.0%	N/A	0.016%
7/10/2023	B.O.S.S. Retirement Advisors LLC	100,000	$0.28M	0.1%	+28.7%	0.095%
7/10/2023	AE Wealth Management LLC	100,020	$0.28M	0.0%	+28.7%	0.095%
7/10/2023	SG Americas Securities LLC	17,798	$49K	0.0%	-54.0%	0.017%
5/25/2023	Brandywine Global Investment Management LLC	2,823,214	$7.45M	0.1%	+1.4%	2.676%
5/24/2023	AWH Capital L.P.	332,500	$0.88M	0.9%	+54.7%	0.315%
5/16/2023	Freshford Capital Management LLC	3,270,906	$8.64M	1.3%	-1.4%	3.105%
5/16/2023	AWH Capital L.P.	332,500	$0.88M	0.9%	+54.7%	0.316%
5/15/2023	No Street GP LP	5,150,000	$13.60M	1.7%	+25.6%	4.890%
5/15/2023	Fund 1 Investments LLC	163,900	$0.43M	0.1%	N/A	0.156%
5/15/2023	Hood River Capital Management LLC	2,092,405	$5.52M	0.2%	N/A	1.987%
5/12/2023	Cooper Creek Partners Management LLC	1,309,097	$3.46M	0.2%	N/A	1.243%
5/12/2023	Brandywine Global Investment Management LLC	2,823,214	$7.45M	0.1%	+1.4%	2.680%
5/10/2023	Innovis Asset Management LLC	142,050	$0.38M	0.2%	N/A	0.135%
5/9/2023	Capstone Investment Advisors LLC	700,000	$1.85M	0.0%	N/A	0.665%
5/9/2023	Schwartz Investment Counsel Inc.	670,000	$1.77M	0.1%	-59.6%	0.636%
4/28/2023	SG Americas Securities LLC	38,652	$0.10M	0.0%	+21.1%	0.037%
4/27/2023	Stratos Wealth Partners LTD.	2,536,566	$6.70M	0.2%	N/A	2.408%
4/27/2023	Arizona State Retirement System	19,734	$52K	0.0%	+30.0%	0.019%
4/27/2023	Lapides Asset Management LLC	75,400	$0.20M	0.1%	-85.0%	0.072%
4/24/2023	Crumly & Associates Inc.	30,863	$81K	0.0%	+32.7%	0.029%
4/10/2023	Caliber Wealth Management LLC	25,000	$66K	0.0%	N/A	0.024%
3/23/2023	MetLife Investment Management LLC	29,287	$0.14M	0.0%	N/A	0.032%
2/13/2023	GSA Capital Partners LLP	182,650	$0.88M	0.1%	+188.2%	0.199%
2/13/2023	Fuller & Thaler Asset Management Inc.	387,402	$1.86M	0.0%	N/A	0.422%
2/13/2023	Schwartz Investment Counsel Inc.	1,658,990	$7.95M	0.4%	-19.9%	1.807%
2/10/2023	HRT Financial LP	487,617	$2.34M	0.0%	+70.4%	0.531%
2/10/2023	Brandywine Global Investment Management LLC	2,785,114	$13.34M	0.1%	+14.2%	3.033%
2/9/2023	Mercer Global Advisors Inc. ADV	44,434	$0.21M	0.0%	-59.9%	0.048%
2/8/2023	Cambridge Investment Research Advisors Inc.	18,858	$90K	0.0%	N/A	0.021%
2/8/2023	Swiss National Bank	129,900	$0.62M	0.0%	+5.4%	0.141%
2/7/2023	B.O.S.S. Retirement Advisors LLC	77,700	$0.37M	0.1%	N/A	0.085%
1/31/2023	Ironwood Investment Management LLC	27,240	$0.13M	0.1%	-9.3%	0.030%
1/30/2023	New York State Common Retirement Fund	39,659	$0.19M	0.0%	+183.8%	0.043%
1/27/2023	Lapides Asset Management LLC	501,800	$2.40M	1.3%	-4.8%	0.546%
1/19/2023	Quent Capital LLC	80,000	$0.38M	0.1%	+6.7%	0.087%
11/15/2022	Prelude Capital Management LLC	121,889	$0.49M	0.0%	N/A	0.147%
11/15/2022	PenderFund Capital Management Ltd.	5,010	$28K	0.0%	N/A	0.006%
11/15/2022	Federated Hermes Inc.	1,939,770	$7.86M	0.0%	-20.2%	2.335%
11/15/2022	Brandywine Global Investment Management LLC	2,437,807	$9.87M	0.1%	+58.1%	2.934%
11/14/2022	Tudor Investment Corp Et Al	57,631	$0.23M	0.0%	-72.3%	0.069%
11/14/2022	Ergoteles LLC	39,400	$0.16M	0.0%	N/A	0.047%
11/14/2022	Freshford Capital Management LLC	3,496,000	$14.16M	2.2%	+101.2%	4.207%
11/10/2022	Quent Capital LLC	75,000	$0.30M	0.1%	N/A	0.090%
11/9/2022	Full Sail Capital LLC	116,030	$0.47M	0.0%	+9.4%	0.140%
11/7/2022	Keebeck Alpha LP	124,844	$0.51M	0.3%	N/A	0.150%
11/1/2022	Great West Life Assurance Co. Can	22,382	$91K	0.0%	N/A	0.027%
10/31/2022	Monaco Asset Management SAM	67,500	$0.27M	0.1%	-37.2%	0.081%
10/31/2022	SG Americas Securities LLC	31,019	$0.13M	0.0%	-66.5%	0.037%
10/27/2022	Lapides Asset Management LLC	527,200	$2.14M	1.2%	+0.8%	0.634%
10/26/2022	Belvedere Trading LLC	40,347	$0.16M	0.0%	+9.5%	0.049%
10/25/2022	Lynwood Capital Management Inc.	160,000	$0.65M	0.7%	N/A	0.193%
10/25/2022	Crumly & Associates Inc.	23,263	$94K	0.0%	+75.4%	0.028%
10/25/2022	AE Wealth Management LLC	77,800	$0.32M	0.0%	+62.8%	0.094%
10/24/2022	Zazove Associates LLC	75,200	$0.31M	0.0%	N/A	0.090%
10/21/2022	Sterling Investment Counsel LLC	60,682	$0.25M	0.2%	+49.2%	0.073%
9/16/2022	Federated Hermes Inc.	2,430,172	$7.44M	0.0%	+84.0%	2.925%
8/15/2022	Coliseum Capital Management LLC	40,854,130	$125.01M	11.0%	+32.1%	49.166%
8/12/2022	FMR LLC	12,151,872	$37.19M	0.0%	+6.6%	14.625%
8/12/2022	Brandywine Global Investment Management LLC	1,541,738	$4.72M	0.0%	+17.4%	1.855%
8/11/2022	Cetera Investment Advisers	10,000	$31K	0.0%	N/A	0.012%
8/11/2022	Schwartz Investment Counsel Inc.	4,100,000	$12.55M	0.6%	+4.4%	4.934%

Data available starting January 2016

Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.

Today's Range

Now: $1.50

$1.44

$1.51

50 Day Range

MA: $1.67

$1.31

$2.08

52 Week Range

Now: $1.50

$0.55

$3.78

Volume

96,871 shs

Average Volume

830,608 shs

Market Capitalization

$160.82 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

1.98

Who are the company insiders with the largest holdings of Purple Innovation?: Purple Innovation's top insider shareholders include:
Coliseum Capital Management, L (Director)
Robert Demartini (CEO)
Gary T Dicamillo (Director)
Eric Scott Haynor (COO)
Casey Kale Mcgarvey (Insider)
Jeffery Scott Kerby (Insider)
R Carter Pate (Director)
George Turner Ulrich (Insider)
Jack Roddy (Insider)
Learn More about top insider investors at Purple Innovation.
Who are the major institutional investors of Purple Innovation?: Purple Innovation's top institutional investors include:
Wasatch Advisors LP — 2.10%
Dynamic Advisor Solutions LLC — 0.70%
Learn More about top institutional investors of Purple Innovation stock.
Which institutional investors are buying Purple Innovation stock?: In the previous quarter, PRPL stock was bought by institutional investors including:
Dynamic Advisor Solutions LLC
Wasatch Advisors LP
Within the previous year, these company insiders have bought Purple Innovation stock:
Coliseum Capital Management, L (Director)
Robert Demartini (CEO)
Gary T Dicamillo (Director)
Eric Scott Haynor (COO)
Casey Kale Mcgarvey (Insider)
Jeffery Scott Kerby (Insider)
R Carter Pate (Director)
George Turner Ulrich (Insider)
Jack Roddy (Insider)
Learn More investors buying Purple Innovation stock.