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Yael Aflalo net worth and biography
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Yael Aflalo Biography and Net Worth

Director of Reformation

Yael Aflalo has served on our Board of Directors since January 2009.

Yael founded Reformation in 2009 and served as Chief Executive Officer from January 2009 to June 2020. Since July 2021, Yael has served as a Principal at Daughters Capital, a female founder-led fund. In August 2023, she founded AFLALO, a luxury ready-to-wear women's clothing company.

What is Yael Aflalo's net worth?

The estimated net worth of Yael Aflalo is at least $177.76 million as of July 29th, 2026. Aflalo owns 11,725,803 shares of Reformation stock worth more than $177,763,173 as of August 10th. This net worth approximation does not reflect any other investments that Aflalo may own. Learn More about Yael Aflalo's net worth.

How do I contact Yael Aflalo?

The corporate mailing address for Aflalo and other Reformation executives is , ,. Learn More on Yael Aflalo's contact information.

Has Yael Aflalo been buying or selling shares of Reformation?

Within the last three months, Yael Aflalo has sold $16,796,204.55 of Reformation stock. Most recently, Yael Aflalo sold 1,204,029 shares of the business's stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $13.95, for a transaction totalling $16,796,204.55. Following the completion of the sale, the director now directly owns 11,725,803 shares of the company's stock, valued at $163,574,951.85. Learn More on Yael Aflalo's trading history.

Are insiders buying or selling shares of Reformation?

In the last twelve months, insiders at the sold shares 2 times. They sold a total of 4,191,228 shares worth more than $58,467,630.60. The most recent insider tranaction occured on July, 31st when Major Shareholder Scsp Refo sold 2,987,199 shares worth more than $41,671,426.05. Learn More about insider trades at Reformation.

Information on this page was last updated on 7/31/2026.

Yael Aflalo Insider Trading History at Reformation

Transaction DateBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
7/29/2026Sell1,204,029$13.95$16,796,204.5511,725,803View SEC Filing Icon  
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Yael Aflalo Buying and Selling Activity at Reformation

This chart shows Yael Aflalo's buying and selling at Reformation by year and by quarter.

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Reformation Company Overview

Reformation logo
Reformation Inc. provide sustainable womenswear brand. Reformation Inc. is based in LOS ANGELES.
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Today's Range

Now: $15.09
Low: $15.00
High: $15.85

50 Day Range

MA: N/A

2 Week Range

Now: $15.09
Low: $14.70
High: $17.26

Volume

263,383 shs

Average Volume

639,937 shs

Market Capitalization

$891.52 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

N/A