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SBH Insider Trading

Insider Ownership Percentage: 1.56%
Insider Buying (Last 12 Months): $132,125.00
Insider Selling (Last 12 Months): $244,050.00

Sally Beauty Insider Trading History Chart

This chart shows the insider buying and selling history at Sally Beauty by year and by quarter.

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Sally Beauty Share Price & Price History

Current Price: $15.57
Price Change: ▲ Price Increase of +0.176 (1.14%)
As of 12/4/2025 04:59 PM ET

This chart shows the closing price history over time for SBH up to the past year.

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Days: 30 | 90 | 365

Sally Beauty Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
12/1/2025Scott C. ShermanSVPSell15,000$16.27$244,050.0057,585View SEC Filing Icon  
9/4/2025Max R RangelDirectorBuy3,500$14.07$49,245.003,500View SEC Filing Icon  
8/8/2025Denise PaulonisCEOBuy4,500$11.74$52,830.00366,865View SEC Filing Icon  
8/7/2025Diana Sue FergusonDirectorBuy2,500$12.02$30,050.007,912View SEC Filing Icon  
11/25/2024Kim McintoshCAOSell4,300$14.53$62,479.0016,685View SEC Filing Icon  
11/25/2024Scott C. ShermanInsiderSell13,500$14.49$195,615.0042,431View SEC Filing Icon  
12/12/2023Denise PaulonisCEOBuy4,000$11.29$45,160.00170,826View SEC Filing Icon  
2/16/2023Mark Gregory SpinksInsiderSell35,456$17.18$609,134.0838,313View SEC Filing Icon  
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SEC Filings (Institutional Ownership Changes) for Sally Beauty (NYSE:SBH)

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at SBH by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Sally Beauty Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
11/21/2025CIBC Bancorp USA Inc.10,787$0.18M0.0%N/A0.011%Search for SEC Filing on Google Icon
11/17/2025CANADA LIFE ASSURANCE Co111,329$1.82M0.0%-5.8%0.113%Search for SEC Filing on Google Icon
11/17/2025Caxton Associates LLP44,257$0.72M0.0%N/A0.045%Search for SEC Filing on Google Icon
11/17/2025Dark Forest Capital Management LP121,489$1.98M0.1%+99.1%0.123%Search for SEC Filing on Google Icon
11/17/2025XTX Topco Ltd50,214$0.82M0.0%N/A0.051%Search for SEC Filing on Google Icon
11/17/2025Wasatch Advisors LP4,597,162$74.84M0.4%N/A4.646%Search for SEC Filing on Google Icon
11/17/2025Wexford Capital LP9,525$0.16M0.0%N/A0.010%Search for SEC Filing on Google Icon
11/17/2025Verition Fund Management LLC37,533$0.61M0.0%-85.4%0.038%Search for SEC Filing on Google Icon
11/17/2025Qube Research & Technologies Ltd569,269$9.27M0.0%-64.6%0.575%Search for SEC Filing on Google Icon
11/17/2025Millennium Management LLC1,058,358$17.23M0.0%+126.7%1.070%Search for SEC Filing on Google Icon
11/17/2025MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.46,751$0.76M0.0%-16.6%0.047%Search for SEC Filing on Google Icon
11/17/2025Larson Financial Group LLC1,906$31K0.0%+392.5%0.002%Search for SEC Filing on Google Icon
11/17/2025Invenomic Capital Management LP691,036$11.25M0.5%-59.0%0.698%Search for SEC Filing on Google Icon
11/17/2025Gotham Asset Management LLC114,889$1.87M0.0%-31.3%0.116%Search for SEC Filing on Google Icon
11/17/2025Brevan Howard Capital Management LP33,374$0.54M0.0%-69.3%0.034%Search for SEC Filing on Google Icon
11/17/2025Bank of America Corp DE392,044$6.38M0.0%-33.6%0.396%Search for SEC Filing on Google Icon
11/17/2025ArrowMark Colorado Holdings LLC2,053,395$33.43M0.6%-36.0%2.075%Search for SEC Filing on Google Icon
11/17/2025Alliancebernstein L.P.120,480$1.96M0.0%+1.9%0.122%Search for SEC Filing on Google Icon
11/17/2025Ameriprise Financial Inc.502,484$8.18M0.0%-16.6%0.508%Search for SEC Filing on Google Icon
11/14/2025Schonfeld Strategic Advisors LLC16,454$0.27M0.0%-59.9%0.017%Search for SEC Filing on Google Icon
11/14/2025Creative Planning53,307$0.87M0.0%+37.3%0.054%Search for SEC Filing on Google Icon
11/14/2025Raymond James Financial Inc.449,468$7.32M0.0%+12,241.2%0.454%Search for SEC Filing on Google Icon
11/14/2025Man Group plc12,382$0.20M0.0%N/A0.013%Search for SEC Filing on Google Icon
11/14/2025Horizon Investments LLC40,548$0.66M0.0%N/A0.041%Search for SEC Filing on Google Icon
11/14/2025Zurcher Kantonalbank Zurich Cantonalbank 33,034$0.54M0.0%+59.7%0.033%Search for SEC Filing on Google Icon
11/14/2025UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC280,332$4.56M0.0%-34.6%0.283%Search for SEC Filing on Google Icon
11/14/2025Bridgeway Capital Management LLC1,042,264$16.97M0.4%-8.5%1.053%Search for SEC Filing on Google Icon
11/14/2025Squarepoint Ops LLC101,117$1.65M0.0%N/A0.102%Search for SEC Filing on Google Icon
11/14/2025Mangrove Partners IM LLC77,006$1.25M0.1%N/A0.078%Search for SEC Filing on Google Icon
11/14/2025iSAM Funds UK Ltd2,179$35K0.0%N/A0.002%Search for SEC Filing on Google Icon
11/14/2025Comerica Bank27,203$0.44M0.0%-20.2%0.027%Search for SEC Filing on Google Icon
11/13/2025Arrowstreet Capital Limited Partnership1,350,980$21.99M0.0%+10.7%1.365%Search for SEC Filing on Google Icon
11/13/2025Invesco Ltd.1,730,135$28.17M0.0%-3.3%1.749%Search for SEC Filing on Google Icon
11/13/2025Sei Investments Co.145,862$2.38M0.0%-24.2%0.147%Search for SEC Filing on Google Icon
11/13/2025UBS Group AG1,200,042$19.54M0.0%-53.2%1.213%Search for SEC Filing on Google Icon
11/13/2025BNP Paribas Financial Markets242,652$3.95M0.0%+36.9%0.245%Search for SEC Filing on Google Icon
11/13/2025Franklin Resources Inc.426,273$6.94M0.0%-16.3%0.431%Search for SEC Filing on Google Icon
11/13/2025Legal & General Group Plc278,184$4.53M0.0%-6.7%0.281%Search for SEC Filing on Google Icon
11/13/2025WINTON GROUP Ltd77,634$1.26M0.0%-1.4%0.078%Search for SEC Filing on Google Icon
11/13/2025Russell Investments Group Ltd.182,168$2.97M0.0%+252.4%0.184%Search for SEC Filing on Google Icon
11/13/2025Schroder Investment Management Group9,858,415$160.50M0.1%N/A9.964%Search for SEC Filing on Google Icon
11/13/2025Jefferies Financial Group Inc.25,901$0.42M0.0%+153.1%0.026%Search for SEC Filing on Google Icon
11/13/2025B. Metzler seel. Sohn & Co. AG87,780$1.43M0.0%N/A0.089%Search for SEC Filing on Google Icon
11/13/2025Grantham Mayo Van Otterloo & Co. LLC16,210$0.26M0.0%-33.1%0.016%Search for SEC Filing on Google Icon
11/13/2025First Trust Advisors LP378,383$6.16M0.0%-0.6%0.382%Search for SEC Filing on Google Icon
11/12/2025Gabelli Funds LLC522,000$8.50M0.1%-0.5%0.528%Search for SEC Filing on Google Icon
11/12/2025Gamco Investors INC. ET AL856,851$13.95M0.1%-4.2%0.866%Search for SEC Filing on Google Icon
11/12/2025Barclays PLC274,426$4.47M0.0%-56.0%0.277%Search for SEC Filing on Google Icon
11/12/2025Islay Capital Management LLC39,642$0.65M0.4%N/A0.040%Search for SEC Filing on Google Icon
11/12/2025Dimensional Fund Advisors LP5,547,324$90.31M0.0%+1.8%5.606%Search for SEC Filing on Google Icon
11/12/2025Picton Mahoney Asset Management60,041$0.98M0.0%N/A0.061%Search for SEC Filing on Google Icon
11/12/2025Teachers Retirement System of The State of Kentucky28,972$0.47M0.0%-18.9%0.029%Search for SEC Filing on Google Icon
11/12/2025Victory Capital Management Inc.3,696,638$60.18M0.0%-19.6%3.736%Search for SEC Filing on Google Icon
11/12/2025Segall Bryant & Hamill LLC191,109$3.11M0.0%-0.5%0.193%Search for SEC Filing on Google Icon
11/12/2025Fisher Asset Management LLC4,343,773$70.72M0.0%-4.4%4.390%Search for SEC Filing on Google Icon
11/12/2025Royce & Associates LP13,217$0.22M0.0%+8.3%0.013%Search for SEC Filing on Google Icon
11/12/2025Rafferty Asset Management LLC23,442$0.38M0.0%-40.2%0.024%Search for SEC Filing on Google Icon
11/12/2025American Century Companies Inc.1,660,831$27.04M0.0%+174.4%1.679%Search for SEC Filing on Google Icon
11/12/2025Quantbot Technologies LP146,677$2.39M0.1%+162.4%0.148%Search for SEC Filing on Google Icon
11/12/2025Intech Investment Management LLC31,849$0.52M0.0%-73.9%0.032%Search for SEC Filing on Google Icon
11/12/2025Fox Run Management L.L.C.12,555$0.20M0.0%N/A0.013%Search for SEC Filing on Google Icon
11/10/2025Counterpoint Mutual Funds LLC26,010$0.42M0.0%N/A0.026%Search for SEC Filing on Google Icon
11/10/2025Ameritas Investment Partners Inc.8,454$0.14M0.0%-20.8%0.009%Search for SEC Filing on Google Icon
11/10/2025Semanteon Capital Management LP34,844$0.57M0.7%N/A0.035%Search for SEC Filing on Google Icon
11/10/2025Hillsdale Investment Management Inc.492,076$8.01M0.2%+2.0%0.497%Search for SEC Filing on Google Icon
11/10/2025Jupiter Asset Management Ltd.1,712,554$27.88M0.2%-8.7%1.731%Search for SEC Filing on Google Icon
11/7/2025GSA Capital Partners LLP53,267$0.87M0.1%N/A0.054%Search for SEC Filing on Google Icon
11/7/2025Vanguard Group Inc.11,484,079$186.96M0.0%-7.6%11.607%Search for SEC Filing on Google Icon
11/7/2025JPMorgan Chase & Co.79,103$1.29M0.0%-8.1%0.080%Search for SEC Filing on Google Icon
11/7/2025PNC Financial Services Group Inc.10,462$0.17M0.0%-37.9%0.011%Search for SEC Filing on Google Icon
11/6/2025Public Sector Pension Investment Board385,988$6.28M0.0%+12.2%0.390%Search for SEC Filing on Google Icon
11/6/2025Illinois Municipal Retirement Fund50,042$0.82M0.0%-4.1%0.051%Search for SEC Filing on Google Icon
11/6/2025LSV Asset Management3,359,340$54.69M0.1%+7.5%3.395%Search for SEC Filing on Google Icon
11/6/2025Rhumbline Advisers305,980$4.98M0.0%+0.5%0.309%Search for SEC Filing on Google Icon
11/6/2025Bryce Point Capital LLC35,034$0.57M0.7%N/A0.035%Search for SEC Filing on Google Icon
11/6/2025ProShare Advisors LLC19,023$0.31M0.0%-16.6%0.019%Search for SEC Filing on Google Icon
11/5/2025Alps Advisors Inc.30,400$0.50M0.0%N/A0.031%Search for SEC Filing on Google Icon
11/5/2025Bronte Capital Management Pty Ltd.1,081,195$17.60M2.4%-15.7%1.093%Search for SEC Filing on Google Icon
11/5/2025Envestnet Asset Management Inc.34,239$0.56M0.0%+12.9%0.035%Search for SEC Filing on Google Icon
11/4/2025Allianz Asset Management GmbH669,766$10.90M0.0%-8.5%0.677%Search for SEC Filing on Google Icon
11/4/2025State of Wyoming23,435$0.38M0.0%-67.3%0.024%Search for SEC Filing on Google Icon
11/4/2025Access Investment Management LLC564,055$9.18M2.5%+0.3%0.570%Search for SEC Filing on Google Icon
11/4/2025Principal Financial Group Inc.570,831$9.29M0.0%-4.9%0.577%Search for SEC Filing on Google Icon
11/4/2025Thrivent Financial for Lutherans71,382$1.16M0.0%-3.8%0.072%Search for SEC Filing on Google Icon
11/3/2025AlphaQuest LLC22,257$0.36M0.0%N/A0.022%Search for SEC Filing on Google Icon
11/3/2025Great Lakes Advisors LLC221,436$3.61M0.0%-12.8%0.224%Search for SEC Filing on Google Icon
11/3/2025Hussman Strategic Advisors Inc.63,000$1.03M0.2%N/A0.064%Search for SEC Filing on Google Icon
10/31/2025Mutual of America Capital Management LLC11,083$0.18M0.0%-14.5%0.011%Search for SEC Filing on Google Icon
10/31/2025Lightrock Netherlands B.V.1,239,998$20.19M4.5%-36.2%1.253%Search for SEC Filing on Google Icon
10/30/2025Teacher Retirement System of Texas578,570$9.42M0.0%+58.7%0.585%Search for SEC Filing on Google Icon
10/30/2025Universal Beteiligungs und Servicegesellschaft mbH277,926$4.53M0.0%+43.9%0.281%Search for SEC Filing on Google Icon
10/29/2025NorthCrest Asset Manangement LLC26,864$0.43M0.0%+25.3%0.027%Search for SEC Filing on Google Icon
10/29/2025Wealth Enhancement Advisory Services LLC7,462$0.12M0.0%N/A0.008%Search for SEC Filing on Google Icon
10/29/2025Maryland State Retirement & Pension System14,225$0.23M0.0%-52.0%0.014%Search for SEC Filing on Google Icon
10/27/2025Polaris Capital Management LLC2,060,029$33.54M2.2%-2.7%2.082%Search for SEC Filing on Google Icon
10/24/2025New York State Teachers Retirement System62,294$1.01M0.0%+13.0%0.063%Search for SEC Filing on Google Icon
10/24/2025State of Alaska Department of Revenue49,787$0.81M0.0%-17.1%0.050%Search for SEC Filing on Google Icon
10/23/2025SG Americas Securities LLC8,629$0.14M0.0%-55.1%0.009%Search for SEC Filing on Google Icon
10/22/2025Louisiana State Employees Retirement System45,500$0.74M0.0%-3.4%0.046%Search for SEC Filing on Google Icon
10/22/2025Hennion & Walsh Asset Management Inc.17,987$0.29M0.0%+37.0%0.018%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Sally Beauty logo
Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under Wella and L'Oreal brands. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under Paul Mitchell and Wella brands. It operates stores and franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. The company distributes its products through full-service/exclusive distributors and open-line distributors. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Denton, Texas.
Read More on Sally Beauty

Today's Range

Now: $15.57
Low: $15.04
High: $15.74

50 Day Range

MA: $15.15
Low: $13.75
High: $16.65

52 Week Range

Now: $15.57
Low: $7.54
High: $17.40

Volume

1,684,387 shs

Average Volume

1,946,961 shs

Market Capitalization

$1.52 billion

P/E Ratio

8.24

Dividend Yield

N/A

Beta

1.13

Who are the company insiders with the largest holdings of Sally Beauty?

Sally Beauty's top insider shareholders include:
  1. Denise Paulonis (CEO)
  2. Scott C Sherman (SVP)
  3. Scott C Sherman (Insider)
  4. Kim Mcintosh (CAO)
  5. Diana Sue Ferguson (Director)
  6. Max R Rangel (Director)
Learn More about top insider investors at Sally Beauty.

Who are the major institutional investors of Sally Beauty?

Sally Beauty's top institutional investors include:
  1. Vanguard Group Inc. — 11.61%
  2. Schroder Investment Management Group — 9.96%
  3. Dimensional Fund Advisors LP — 5.61%
  4. Wasatch Advisors LP — 4.65%
  5. Fisher Asset Management LLC — 4.39%
  6. Victory Capital Management Inc. — 3.74%
Learn More about top institutional investors of Sally Beauty stock.

Which major investors are selling Sally Beauty stock?

During the last quarter, SBH stock was sold by these institutional investors:
  1. UBS Group AG
  2. ArrowMark Colorado Holdings LLC
  3. Qube Research & Technologies Ltd
  4. Invenomic Capital Management LP
  5. Vanguard Group Inc.
  6. Victory Capital Management Inc.
  7. Lightrock Netherlands B.V.
  8. Barclays PLC

Which major investors are buying Sally Beauty stock?

During the previous quarter, SBH stock was acquired by institutional investors including:
  1. Schroder Investment Management Group
  2. Wasatch Advisors LP
  3. American Century Companies Inc.
  4. Millennium Management LLC
  5. Raymond James Financial Inc.
  6. LSV Asset Management
  7. Teacher Retirement System of Texas
  8. Arrowstreet Capital Limited Partnership
Within the last year, these company insiders have bought Sally Beauty stock:
  1. Denise Paulonis (CEO)
  2. Scott C Sherman (SVP)
  3. Scott C Sherman (Insider)
Learn More investors buying Sally Beauty stock.