InsiderTrades.com logo

SBH Insider Trading

Insider Ownership Percentage: 2.00%
Insider Buying (Last 12 Months): $132,125.00
Insider Selling (Last 12 Months): $336,739.00

Sally Beauty Insider Trading History Chart

This chart shows the insider buying and selling history at Sally Beauty by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Sally Beauty Share Price & Price History

Current Price: $16.23
Price Change: ▼ Price Decrease of -0.39 (-2.35%)
As of 02/6/2026 04:59 PM ET

This chart shows the closing price history over time for SBH up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Sally Beauty Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
12/11/2025Kim McintoshCAOSell5,900$15.71$92,689.0021,295View SEC Filing Icon  
12/1/2025Scott C. ShermanSVPSell15,000$16.27$244,050.0057,585View SEC Filing Icon  
9/4/2025Max R RangelDirectorBuy3,500$14.07$49,245.003,500View SEC Filing Icon  
8/8/2025Denise PaulonisCEOBuy4,500$11.74$52,830.00366,865View SEC Filing Icon  
8/7/2025Diana Sue FergusonDirectorBuy2,500$12.02$30,050.007,912View SEC Filing Icon  
11/25/2024Kim McintoshCAOSell4,300$14.53$62,479.0016,685View SEC Filing Icon  
11/25/2024Scott C. ShermanInsiderSell13,500$14.49$195,615.0042,431View SEC Filing Icon  
12/12/2023Denise PaulonisCEOBuy4,000$11.29$45,160.00170,826View SEC Filing Icon  
2/16/2023Mark Gregory SpinksInsiderSell35,456$17.18$609,134.0838,313View SEC Filing Icon  
See Full Table

SEC Filings (Institutional Ownership Changes) for Sally Beauty (NYSE:SBH)

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at SBH by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Sally Beauty Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
2/6/2026Legato Capital Management LLC31,398$0.45M0.0%N/A0.032%Search for SEC Filing on Google Icon
2/6/2026LSV Asset Management3,793,195$54.09M0.1%+12.9%3.891%Search for SEC Filing on Google Icon
2/6/2026FourThought Financial Partners LLC10,156$0.15M0.0%N/A0.010%Search for SEC Filing on Google Icon
2/6/2026HighTower Advisors LLC15,648$0.22M0.0%+24.6%0.016%Search for SEC Filing on Google Icon
2/5/2026Gamco Investors INC. ET AL821,851$11.72M0.1%-4.1%0.843%Search for SEC Filing on Google Icon
2/5/2026Abacus Wealth Partners LLC21,976$0.31M0.0%N/A0.023%Search for SEC Filing on Google Icon
2/4/2026VIRGINIA RETIREMENT SYSTEMS ET Al90,700$1.29M0.0%-11.4%0.093%Search for SEC Filing on Google Icon
2/4/2026Bailard Inc.33,100$0.47M0.0%N/A0.034%Search for SEC Filing on Google Icon
2/4/2026Swiss Life Asset Management Ltd14,460$0.21M0.0%N/A0.015%Search for SEC Filing on Google Icon
2/3/2026Denali Advisors LLC58,455$0.83M0.1%N/A0.060%Search for SEC Filing on Google Icon
2/3/2026Bronte Capital Management Pty Ltd.737,250$10.51M1.1%-31.8%0.756%Search for SEC Filing on Google Icon
2/2/2026Hussman Strategic Advisors Inc.84,000$1.20M0.3%+33.3%0.086%Search for SEC Filing on Google Icon
1/30/2026New York State Teachers Retirement System59,906$0.85M0.0%-3.8%0.061%Search for SEC Filing on Google Icon
1/30/2026Jennison Associates LLC54,155$0.77M0.0%N/A0.056%Search for SEC Filing on Google Icon
1/29/2026Comerica Bank22,704$0.32M0.0%-16.5%0.023%Search for SEC Filing on Google Icon
1/29/2026Pictet Asset Management Holding SA16,722$0.24M0.0%+53.5%0.017%Search for SEC Filing on Google Icon
1/29/2026UBS Group AG864,143$12.32M0.0%-28.0%0.886%Search for SEC Filing on Google Icon
1/29/2026Teachers Retirement System of The State of Kentucky25,122$0.36M0.0%-13.3%0.026%Search for SEC Filing on Google Icon
1/29/2026Vanguard Group Inc.11,349,720$161.85M0.0%-1.2%11.641%Search for SEC Filing on Google Icon
1/29/2026Polaris Capital Management LLC1,747,829$24.92M2.1%-15.2%1.793%Search for SEC Filing on Google Icon
1/28/2026Arizona State Retirement System27,347$0.39M0.0%-8.4%0.028%Search for SEC Filing on Google Icon
1/28/2026B. Metzler seel. Sohn & Co. AG89,257$1.27M0.0%+1.7%0.092%Search for SEC Filing on Google Icon
1/28/2026Teacher Retirement System of Texas283,267$4.04M0.0%-51.0%0.291%Search for SEC Filing on Google Icon
1/28/2026Universal Beteiligungs und Servicegesellschaft mbH404,212$5.77M0.0%+45.4%0.415%Search for SEC Filing on Google Icon
1/27/2026Zurcher Kantonalbank Zurich Cantonalbank 43,507$0.62M0.0%+31.7%0.045%Search for SEC Filing on Google Icon
1/26/2026CWM LLC14,693$0.21M0.0%+11.3%0.015%Search for SEC Filing on Google Icon
1/23/2026State of Alaska Department of Revenue84,792$1.21M0.0%+70.3%0.087%Search for SEC Filing on Google Icon
1/21/2026Yousif Capital Management LLC26,482$0.38M0.0%-13.7%0.027%Search for SEC Filing on Google Icon
1/14/2026Hennion & Walsh Asset Management Inc.26,403$0.38M0.0%+46.8%0.027%Search for SEC Filing on Google Icon
1/14/2026Exchange Traded Concepts LLC105,800$1.51M0.0%+24.1%0.109%Search for SEC Filing on Google Icon
1/9/2026SG Americas Securities LLC83,189$1.19M0.0%+864.1%0.085%Search for SEC Filing on Google Icon
1/9/2026Diversified Trust Co.33,540$0.48M0.0%+6.9%0.034%Search for SEC Filing on Google Icon
1/1/2026JPMorgan Chase & Co.79,103$1.29M0.0%-8.1%0.081%Search for SEC Filing on Google Icon
11/21/2025CIBC Bancorp USA Inc.10,787$0.18M0.0%N/A0.011%Search for SEC Filing on Google Icon
11/17/2025CANADA LIFE ASSURANCE Co111,329$1.82M0.0%-5.8%0.113%Search for SEC Filing on Google Icon
11/17/2025Caxton Associates LLP44,257$0.72M0.0%N/A0.045%Search for SEC Filing on Google Icon
11/17/2025Dark Forest Capital Management LP121,489$1.98M0.1%+99.1%0.123%Search for SEC Filing on Google Icon
11/17/2025XTX Topco Ltd50,214$0.82M0.0%N/A0.051%Search for SEC Filing on Google Icon
11/17/2025Wasatch Advisors LP4,597,162$74.84M0.4%N/A4.646%Search for SEC Filing on Google Icon
11/17/2025Wexford Capital LP9,525$0.16M0.0%N/A0.010%Search for SEC Filing on Google Icon
11/17/2025Verition Fund Management LLC37,533$0.61M0.0%-85.4%0.038%Search for SEC Filing on Google Icon
11/17/2025Qube Research & Technologies Ltd569,269$9.27M0.0%-64.6%0.575%Search for SEC Filing on Google Icon
11/17/2025Millennium Management LLC1,058,358$17.23M0.0%+126.7%1.070%Search for SEC Filing on Google Icon
11/17/2025MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.46,751$0.76M0.0%-16.6%0.047%Search for SEC Filing on Google Icon
11/17/2025Larson Financial Group LLC1,906$31K0.0%+392.5%0.002%Search for SEC Filing on Google Icon
11/17/2025Invenomic Capital Management LP691,036$11.25M0.5%-59.0%0.698%Search for SEC Filing on Google Icon
11/17/2025Gotham Asset Management LLC114,889$1.87M0.0%-31.3%0.116%Search for SEC Filing on Google Icon
11/17/2025Brevan Howard Capital Management LP33,374$0.54M0.0%-69.3%0.034%Search for SEC Filing on Google Icon
11/17/2025Bank of America Corp DE392,044$6.38M0.0%-33.6%0.396%Search for SEC Filing on Google Icon
11/17/2025ArrowMark Colorado Holdings LLC2,053,395$33.43M0.6%-36.0%2.075%Search for SEC Filing on Google Icon
11/17/2025Alliancebernstein L.P.120,480$1.96M0.0%+1.9%0.122%Search for SEC Filing on Google Icon
11/17/2025Ameriprise Financial Inc.502,484$8.18M0.0%-16.6%0.508%Search for SEC Filing on Google Icon
11/14/2025Schonfeld Strategic Advisors LLC16,454$0.27M0.0%-59.9%0.017%Search for SEC Filing on Google Icon
11/14/2025Creative Planning53,307$0.87M0.0%+37.3%0.054%Search for SEC Filing on Google Icon
11/14/2025Raymond James Financial Inc.449,468$7.32M0.0%+12,241.2%0.454%Search for SEC Filing on Google Icon
11/14/2025Man Group plc12,382$0.20M0.0%N/A0.013%Search for SEC Filing on Google Icon
11/14/2025Horizon Investments LLC40,548$0.66M0.0%N/A0.041%Search for SEC Filing on Google Icon
11/14/2025Zurcher Kantonalbank Zurich Cantonalbank 33,034$0.54M0.0%+59.7%0.033%Search for SEC Filing on Google Icon
11/14/2025UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC280,332$4.56M0.0%-34.6%0.283%Search for SEC Filing on Google Icon
11/14/2025Bridgeway Capital Management LLC1,042,264$16.97M0.4%-8.5%1.053%Search for SEC Filing on Google Icon
11/14/2025Squarepoint Ops LLC101,117$1.65M0.0%N/A0.102%Search for SEC Filing on Google Icon
11/14/2025Mangrove Partners IM LLC77,006$1.25M0.1%N/A0.078%Search for SEC Filing on Google Icon
11/14/2025iSAM Funds UK Ltd2,179$35K0.0%N/A0.002%Search for SEC Filing on Google Icon
11/14/2025Comerica Bank27,203$0.44M0.0%-20.2%0.027%Search for SEC Filing on Google Icon
11/13/2025Arrowstreet Capital Limited Partnership1,350,980$21.99M0.0%+10.7%1.365%Search for SEC Filing on Google Icon
11/13/2025Invesco Ltd.1,730,135$28.17M0.0%-3.3%1.749%Search for SEC Filing on Google Icon
11/13/2025Sei Investments Co.145,862$2.38M0.0%-24.2%0.147%Search for SEC Filing on Google Icon
11/13/2025UBS Group AG1,200,042$19.54M0.0%-53.2%1.213%Search for SEC Filing on Google Icon
11/13/2025BNP Paribas Financial Markets242,652$3.95M0.0%+36.9%0.245%Search for SEC Filing on Google Icon
11/13/2025Franklin Resources Inc.426,273$6.94M0.0%-16.3%0.431%Search for SEC Filing on Google Icon
11/13/2025Legal & General Group Plc278,184$4.53M0.0%-6.7%0.281%Search for SEC Filing on Google Icon
11/13/2025WINTON GROUP Ltd77,634$1.26M0.0%-1.4%0.078%Search for SEC Filing on Google Icon
11/13/2025Russell Investments Group Ltd.182,168$2.97M0.0%+252.4%0.184%Search for SEC Filing on Google Icon
11/13/2025Schroder Investment Management Group9,858,415$160.50M0.1%N/A9.964%Search for SEC Filing on Google Icon
11/13/2025Jefferies Financial Group Inc.25,901$0.42M0.0%+153.1%0.026%Search for SEC Filing on Google Icon
11/13/2025B. Metzler seel. Sohn & Co. AG87,780$1.43M0.0%N/A0.089%Search for SEC Filing on Google Icon
11/13/2025Grantham Mayo Van Otterloo & Co. LLC16,210$0.26M0.0%-33.1%0.016%Search for SEC Filing on Google Icon
11/13/2025First Trust Advisors LP378,383$6.16M0.0%-0.6%0.382%Search for SEC Filing on Google Icon
11/12/2025Gabelli Funds LLC522,000$8.50M0.1%-0.5%0.528%Search for SEC Filing on Google Icon
11/12/2025Gamco Investors INC. ET AL856,851$13.95M0.1%-4.2%0.866%Search for SEC Filing on Google Icon
11/12/2025Barclays PLC274,426$4.47M0.0%-56.0%0.277%Search for SEC Filing on Google Icon
11/12/2025Islay Capital Management LLC39,642$0.65M0.4%N/A0.040%Search for SEC Filing on Google Icon
11/12/2025Dimensional Fund Advisors LP5,547,324$90.31M0.0%+1.8%5.606%Search for SEC Filing on Google Icon
11/12/2025Picton Mahoney Asset Management60,041$0.98M0.0%N/A0.061%Search for SEC Filing on Google Icon
11/12/2025Teachers Retirement System of The State of Kentucky28,972$0.47M0.0%-18.9%0.029%Search for SEC Filing on Google Icon
11/12/2025Victory Capital Management Inc.3,696,638$60.18M0.0%-19.6%3.736%Search for SEC Filing on Google Icon
11/12/2025Segall Bryant & Hamill LLC191,109$3.11M0.0%-0.5%0.193%Search for SEC Filing on Google Icon
11/12/2025Fisher Asset Management LLC4,343,773$70.72M0.0%-4.4%4.390%Search for SEC Filing on Google Icon
11/12/2025Royce & Associates LP13,217$0.22M0.0%+8.3%0.013%Search for SEC Filing on Google Icon
11/12/2025Rafferty Asset Management LLC23,442$0.38M0.0%-40.2%0.024%Search for SEC Filing on Google Icon
11/12/2025American Century Companies Inc.1,660,831$27.04M0.0%+174.4%1.679%Search for SEC Filing on Google Icon
11/12/2025Quantbot Technologies LP146,677$2.39M0.1%+162.4%0.148%Search for SEC Filing on Google Icon
11/12/2025Intech Investment Management LLC31,849$0.52M0.0%-73.9%0.032%Search for SEC Filing on Google Icon
11/12/2025Fox Run Management L.L.C.12,555$0.20M0.0%N/A0.013%Search for SEC Filing on Google Icon
11/10/2025Counterpoint Mutual Funds LLC26,010$0.42M0.0%N/A0.026%Search for SEC Filing on Google Icon
11/10/2025Ameritas Investment Partners Inc.8,454$0.14M0.0%-20.8%0.009%Search for SEC Filing on Google Icon
11/10/2025Semanteon Capital Management LP34,844$0.57M0.7%N/A0.035%Search for SEC Filing on Google Icon
11/10/2025Hillsdale Investment Management Inc.492,076$8.01M0.2%+2.0%0.497%Search for SEC Filing on Google Icon
11/10/2025Jupiter Asset Management Ltd.1,712,554$27.88M0.2%-8.7%1.731%Search for SEC Filing on Google Icon
11/7/2025GSA Capital Partners LLP53,267$0.87M0.1%N/A0.054%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Sally Beauty logo
Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under Wella and L'Oreal brands. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under Paul Mitchell and Wella brands. It operates stores and franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. The company distributes its products through full-service/exclusive distributors and open-line distributors. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Denton, Texas.
Read More on Sally Beauty

Today's Range

Now: $16.23
Low: $16.13
High: $16.97

50 Day Range

MA: $15.42
Low: $14.11
High: $16.89

52 Week Range

Now: $16.23
Low: $7.54
High: $17.92

Volume

2,887,129 shs

Average Volume

1,610,847 shs

Market Capitalization

$1.58 billion

P/E Ratio

8.59

Dividend Yield

N/A

Beta

1.16

Who are the company insiders with the largest holdings of Sally Beauty?

Sally Beauty's top insider shareholders include:
  1. Denise Paulonis (CEO)
  2. Scott C Sherman (SVP)
  3. Scott C Sherman (Insider)
  4. Kim Mcintosh (CAO)
  5. Diana Sue Ferguson (Director)
  6. Max R Rangel (Director)
Learn More about top insider investors at Sally Beauty.

Who are the major institutional investors of Sally Beauty?

Sally Beauty's top institutional investors include:
  1. Vanguard Group Inc. — 11.64%
  2. LSV Asset Management — 3.89%
  3. Polaris Capital Management LLC — 1.79%
  4. UBS Group AG — 0.89%
  5. Gamco Investors INC. ET AL — 0.84%
  6. Bronte Capital Management Pty Ltd. — 0.76%
Learn More about top institutional investors of Sally Beauty stock.

Which major investors are selling Sally Beauty stock?

During the last quarter, SBH stock was sold by these institutional investors:
  1. Bronte Capital Management Pty Ltd.
  2. UBS Group AG
  3. Polaris Capital Management LLC
  4. Teacher Retirement System of Texas
  5. Vanguard Group Inc.
  6. Gamco Investors INC. ET AL
  7. VIRGINIA RETIREMENT SYSTEMS ET Al
  8. Comerica Bank
During the previous year, company insiders that have sold Sally Beauty company stock include:
  1. Denise Paulonis (CEO)
  2. Scott C Sherman (SVP)
Learn More investors selling Sally Beauty stock.

Which major investors are buying Sally Beauty stock?

Within the last quarter, SBH stock was bought by institutional investors including:
  1. LSV Asset Management
  2. Universal Beteiligungs und Servicegesellschaft mbH
  3. SG Americas Securities LLC
  4. Denali Advisors LLC
  5. Jennison Associates LLC
  6. State of Alaska Department of Revenue
  7. Bailard Inc.
  8. Legato Capital Management LLC
Within the last year, these company insiders have bought Sally Beauty stock:
  1. Denise Paulonis (CEO)
  2. Scott C Sherman (SVP)
  3. Scott C Sherman (Insider)
Learn More investors buying Sally Beauty stock.