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SBH Insider Trading

Insider Ownership Percentage: 2.00%
Insider Buying (Last 12 Months): $0.00
Insider Selling (Last 12 Months): $879,930.70

Sally Beauty Insider Trading History Chart

This chart shows the insider buying and selling history at Sally Beauty by year and by quarter.

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Sally Beauty Share Price & Price History

Current Price: $16.97
Price Change: ▲ Price Increase of +0.851 (5.28%)
As of 09/22/2026 03:59 PM ET

This chart shows the closing price history over time for SBH up to the past year.

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Days: 30 | 90 | 365

Sally Beauty Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
6/8/2026Marlo Michelle Cormier PlatzCFOSell42,771$12.70$543,191.70138,145View SEC Filing Icon  
12/11/2025Kim McintoshCAOSell5,900$15.71$92,689.0021,295View SEC Filing Icon  
12/1/2025Scott C. ShermanSVPSell15,000$16.27$244,050.0057,585View SEC Filing Icon  
9/4/2025Max R RangelDirectorBuy3,500$14.07$49,245.003,500View SEC Filing Icon  
8/8/2025Denise PaulonisCEOBuy4,500$11.74$52,830.00366,865View SEC Filing Icon  
8/7/2025Diana Sue FergusonDirectorBuy2,500$12.02$30,050.007,912View SEC Filing Icon  
11/25/2024Kim McintoshCAOSell4,300$14.53$62,479.0016,685View SEC Filing Icon  
11/25/2024Scott C. ShermanInsiderSell13,500$14.49$195,615.0042,431View SEC Filing Icon  
12/12/2023Denise PaulonisCEOBuy4,000$11.29$45,160.00170,826View SEC Filing Icon  
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SEC Filings (Institutional Ownership Changes) for Sally Beauty (NYSE:SBH)

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at SBH by year and by quarter.

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Sally Beauty Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
9/9/2026WINTON GROUP Ltd11,100$0.16M0.0%-61.9%0.012%Search for SEC Filing on Google Icon
9/9/2026Squarepoint Ops LLC375,196$5.31M0.0%-51.8%0.401%Search for SEC Filing on Google Icon
9/8/2026Arizona State Retirement System26,098$0.37M0.0%-3.3%0.028%Search for SEC Filing on Google Icon
9/8/2026Nykredit A S1,982$28K0.0%N/A0.002%Search for SEC Filing on Google Icon
8/27/2026Corient Private Wealth LP17,745$0.25M0.0%N/A0.019%Search for SEC Filing on Google Icon
8/26/2026Amundi29,335$0.42M0.0%+57.5%0.031%Search for SEC Filing on Google Icon
8/26/2026HighTower Advisors LLC13,892$0.20M0.0%-23.0%0.015%Search for SEC Filing on Google Icon
8/25/2026VIRGINIA RETIREMENT SYSTEMS ET Al108,600$1.54M0.0%N/A0.116%Search for SEC Filing on Google Icon
8/21/2026Nykredit A S1,982$28K0.0%N/A0.002%Search for SEC Filing on Google Icon
8/19/2026UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC264,137$3.74M0.0%+3.4%0.282%Search for SEC Filing on Google Icon
8/19/2026Hsbc Holdings PLC295,219$4.17M0.0%+58.5%0.315%Search for SEC Filing on Google Icon
8/18/2026Empowered Funds LLC513,695$7.26M0.0%N/A0.549%Search for SEC Filing on Google Icon
8/18/2026Public Employees Retirement System of Ohio4,992$71K0.0%N/A0.005%Search for SEC Filing on Google Icon
8/17/2026Corient Private Wealth LP17,753$0.25M0.0%N/A0.019%Search for SEC Filing on Google Icon
8/17/2026Bank of America Corp DE149,593$2.12M0.0%N/A0.160%Search for SEC Filing on Google Icon
8/15/2026Freestone Grove Partners LP61,570$0.87M0.0%N/A0.066%Search for SEC Filing on Google Icon
8/15/2026Jupiter Topco LLC50,460$0.71M0.0%N/A0.054%Search for SEC Filing on Google Icon
8/14/2026Hsbc Holdings PLC295,219$4.17M0.0%N/A0.315%Search for SEC Filing on Google Icon
8/14/2026Canada Pension Plan Investment Board13,700$0.19M0.0%N/A0.015%Search for SEC Filing on Google Icon
8/14/2026Legal & General Group Plc240,903$3.41M0.0%N/A0.257%Search for SEC Filing on Google Icon
8/14/2026The Manufacturers Life Insurance Company39,754$0.56M0.0%N/A0.042%Search for SEC Filing on Google Icon
8/13/2026Connor Clark & Lunn Investment Management Ltd.122,168$1.73M0.0%N/A0.130%Search for SEC Filing on Google Icon
8/12/2026Hudson Portfolio Management LLC14,400$0.20M0.2%N/A0.015%Search for SEC Filing on Google Icon
8/12/2026Landscape Capital Management L.L.C.126,946$1.80M0.1%N/A0.136%Search for SEC Filing on Google Icon
8/11/2026B. Metzler seel. Sohn & Co. AG77,157$1.09M0.0%N/A0.082%Search for SEC Filing on Google Icon
8/10/2026Denali Advisors LLC58,455$0.83M0.1%N/A0.062%Search for SEC Filing on Google Icon
8/10/2026Great Lakes Advisors LLC331,464$4.69M0.0%N/A0.354%Search for SEC Filing on Google Icon
8/8/2026Foster & Motley Inc.26,480$0.37M0.0%N/A0.028%Search for SEC Filing on Google Icon
8/7/2026BlackRock Inc.15,783,038$223.17M0.0%N/A16.859%Search for SEC Filing on Google Icon
8/7/2026Deutsche Bank AG101,807$1.44M0.0%N/A0.109%Search for SEC Filing on Google Icon
8/6/2026Bank of New York Mellon Corp661,006$9.35M0.0%N/A0.693%Search for SEC Filing on Google Icon
8/6/2026State of Wyoming33,793$0.48M0.0%N/A0.035%Search for SEC Filing on Google Icon
7/10/2026Wasatch Advisors LP3,305,986$46.75M0.3%-2.6%3.465%Search for SEC Filing on Google Icon
7/7/2026GAMMA Investing LLC13,841$0.20M0.0%-7.9%0.015%Search for SEC Filing on Google Icon
7/2/2026Versant Capital Management Inc5,096$72K0.0%+27.2%0.005%Search for SEC Filing on Google Icon
7/2/2026CX Institutional450,630$6.37M0.2%+7.8%0.472%Search for SEC Filing on Google Icon
6/18/2026Pacer Advisors Inc.584,972$8.10M0.0%N/A0.613%Search for SEC Filing on Google Icon
6/16/2026Empowered Funds LLC481,123$6.66M0.0%+3.9%0.504%Search for SEC Filing on Google Icon
5/22/2026Segall Bryant & Hamill LLC182,949$2.53M0.0%-4.2%0.192%Search for SEC Filing on Google Icon
5/19/2026Bank of America Corp DE384,663$5.33M0.0%+16.4%0.403%Search for SEC Filing on Google Icon
5/18/2026Amundi18,624$0.26M0.0%N/A0.020%Search for SEC Filing on Google Icon
5/18/2026California State Teachers Retirement System121,394$1.68M0.0%+33.9%0.127%Search for SEC Filing on Google Icon
5/18/2026Empowered Funds LLC481,123$6.66M0.0%+3.9%0.504%Search for SEC Filing on Google Icon
5/16/2026The Manufacturers Life Insurance Company41,570$0.58M0.0%-3.8%0.044%Search for SEC Filing on Google Icon
5/16/2026Quantinno Capital Management LP62,586$0.87M0.0%+32.9%0.066%Search for SEC Filing on Google Icon
5/16/2026Lazard Asset Management LLC323,501$4.48M0.0%-61.5%0.339%Search for SEC Filing on Google Icon
5/15/2026Entropy Technologies LP12,096$0.17M0.0%N/A0.013%Search for SEC Filing on Google Icon
5/14/2026Gabelli Funds LLC511,800$7.09M0.0%-2.0%0.536%Search for SEC Filing on Google Icon
5/14/2026Gamco Investors INC. ET AL813,251$11.26M0.1%-1.0%0.852%Search for SEC Filing on Google Icon
5/14/2026Arrowstreet Capital Limited Partnership1,115,266$15.45M0.0%-25.1%1.169%Search for SEC Filing on Google Icon
5/14/2026Sei Investments Co.200,280$2.77M0.0%+52.3%0.210%Search for SEC Filing on Google Icon
5/14/2026State of Wyoming37,787$0.52M0.1%+46.2%0.040%Search for SEC Filing on Google Icon
5/13/2026First Trust Advisors LP289,744$4.01M0.0%+43.9%0.299%Search for SEC Filing on Google Icon
5/8/2026PNC Financial Services Group Inc.4,160$58K0.0%-59.8%0.004%Search for SEC Filing on Google Icon
5/7/2026Dimensional Fund Advisors LP5,871,979$81.32M0.0%+3.6%6.053%Search for SEC Filing on Google Icon
5/7/2026KBC Group NV2,789$39K0.0%N/A0.003%Search for SEC Filing on Google Icon
5/6/2026Jennison Associates LLC100,409$1.39M0.0%+85.4%0.104%Search for SEC Filing on Google Icon
5/5/2026Bank of New York Mellon Corp662,697$9.18M0.0%-4.7%0.683%Search for SEC Filing on Google Icon
5/4/2026Principal Financial Group Inc.597,422$8.27M0.0%-2.9%0.616%Search for SEC Filing on Google Icon
5/1/2026Fifth Third Bancorp23,017$0.32M0.0%+2,061.2%0.024%Search for SEC Filing on Google Icon
4/30/2026Hsbc Holdings PLC186,293$2.59M0.0%N/A0.192%Search for SEC Filing on Google Icon
4/28/2026DGS Capital Management LLC69,437$0.96M0.2%+19.3%0.072%Search for SEC Filing on Google Icon
4/27/2026New York State Teachers Retirement System50,607$0.70M0.0%-15.5%0.052%Search for SEC Filing on Google Icon
4/27/2026Bronte Capital Management Pty Ltd.220,737$3.06M0.3%-70.1%0.228%Search for SEC Filing on Google Icon
4/22/2026Janney Montgomery Scott LLC180,254$2.50M0.0%+1.9%0.186%Search for SEC Filing on Google Icon
4/22/2026Sterling Capital Management LLC25,878$0.36M0.0%-37.4%0.027%Search for SEC Filing on Google Icon
4/21/2026Wasatch Advisors LP3,393,739$47M0.3%-13.6%3.498%Search for SEC Filing on Google Icon
4/21/2026Louisiana State Employees Retirement System43,000$0.60M0.0%N/A0.044%Search for SEC Filing on Google Icon
4/16/2026SG Americas Securities LLC67,853$0.94M0.0%-18.4%0.070%Search for SEC Filing on Google Icon
3/9/2026EMC Capital Management9,540$0.14M0.1%-7.0%0.010%Search for SEC Filing on Google Icon
3/3/2026Caitong International Asset Management Co. Ltd3,374$48K0.0%+309.0%0.003%Search for SEC Filing on Google Icon
2/24/2026DGS Capital Management LLC58,191$0.83M0.1%+16.5%0.060%Search for SEC Filing on Google Icon
2/19/2026Invesco Ltd.1,280,354$18.26M0.0%-26.0%1.320%Search for SEC Filing on Google Icon
2/18/2026State of Tennessee Department of Treasury49,290$0.75M0.0%+5.2%0.051%Search for SEC Filing on Google Icon
2/18/2026EP Wealth Advisors LLC11,189$0.16M0.0%N/A0.012%Search for SEC Filing on Google Icon
2/18/2026Empowered Funds LLC463,127$6.60M0.1%+4.0%0.477%Search for SEC Filing on Google Icon
2/18/2026XTX Topco Ltd75,842$1.08M0.0%+51.0%0.078%Search for SEC Filing on Google Icon
2/18/2026Susquehanna Portfolio Strategies LLC10,026$0.14M0.0%N/A0.010%Search for SEC Filing on Google Icon
2/18/2026Twinbeech Capital LP22,407$0.32M0.0%N/A0.023%Search for SEC Filing on Google Icon
2/18/2026Millennium Management LLC654,255$9.33M0.0%-38.2%0.674%Search for SEC Filing on Google Icon
2/18/2026Invenomic Capital Management LP688,015$9.81M0.5%-0.4%0.709%Search for SEC Filing on Google Icon
2/18/2026Gotham Asset Management LLC142,378$2.03M0.0%+23.9%0.147%Search for SEC Filing on Google Icon
2/18/2026Engineers Gate Manager LP58,163$0.83M0.0%N/A0.060%Search for SEC Filing on Google Icon
2/18/2026CastleKnight Management LP423,850$6.04M0.1%-10.8%0.437%Search for SEC Filing on Google Icon
2/18/2026Cinctive Capital Management LP11,471$0.16M0.0%N/A0.012%Search for SEC Filing on Google Icon
2/18/2026Balyasny Asset Management L.P.81,288$1.16M0.0%N/A0.084%Search for SEC Filing on Google Icon
2/18/2026Bridgeway Capital Management LLC1,007,975$14.37M0.3%-3.3%1.039%Search for SEC Filing on Google Icon
2/18/2026Aristeia Capital L.L.C.34,147$0.49M0.0%N/A0.035%Search for SEC Filing on Google Icon
2/17/2026Guggenheim Capital LLC22,368$0.32M0.0%N/A0.023%Search for SEC Filing on Google Icon
2/17/2026AQR Capital Management LLC312,909$4.46M0.0%-9.3%0.323%Search for SEC Filing on Google Icon
2/17/2026Lazard Asset Management LLC840,539$11.99M0.0%+1,333.4%0.866%Search for SEC Filing on Google Icon
2/17/2026ArrowMark Colorado Holdings LLC974,710$13.90M0.3%-52.5%1.005%Search for SEC Filing on Google Icon
2/17/2026Price T Rowe Associates Inc. MD97,804$1.40M0.0%+4.7%0.101%Search for SEC Filing on Google Icon
2/17/2026Weiss Asset Management LP76,725$1.09M0.0%+62.0%0.079%Search for SEC Filing on Google Icon
2/17/2026California State Teachers Retirement System90,666$1.29M0.0%-4.4%0.093%Search for SEC Filing on Google Icon
2/17/2026Russell Investments Group Ltd.183,249$2.61M0.0%+0.6%0.189%Search for SEC Filing on Google Icon
2/17/2026Kemnay Advisory Services Inc.8,615$0.12M0.0%N/A0.009%Search for SEC Filing on Google Icon
2/17/2026ExodusPoint Capital Management LP315,665$4.50M0.0%+325.8%0.325%Search for SEC Filing on Google Icon
2/17/2026Royal Bank of Canada5,489$78K0.0%-44.1%0.006%Search for SEC Filing on Google Icon
2/17/2026Graham Capital Management L.P.59,397$0.85M0.0%N/A0.061%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Sally Beauty logo
Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under Wella and L'Oreal brands. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under Paul Mitchell and Wella brands. It operates stores and franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. The company distributes its products through full-service/exclusive distributors and open-line distributors. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Denton, Texas.
Read More on Sally Beauty

Today's Range

Now: $16.97
Low: $16.31
High: $17.02

50 Day Range

MA: $15.98
Low: $14.51
High: $16.97

52 Week Range

Now: $16.97
Low: $11.54
High: $17.92

Volume

1,362,171 shs

Average Volume

1,158,638 shs

Market Capitalization

$1.59 billion

P/E Ratio

8.84

Dividend Yield

N/A

Beta

1.05

Who are the company insiders with the largest holdings of Sally Beauty?

Sally Beauty's top insider shareholders include:
  1. Christian A Brickman (CEO)
  2. Denise Paulonis (CEO)
  3. Gary Winterhalter (Chairman)
  4. Marlo Michelle Cormier Platz (CFO)
  5. Aaron E Alt (CFO)
  6. Marshall Eisenberg (Director)
  7. Marshall E Eisenberg (Director)
  8. Gary Winterhalter (CEO)
  9. Michael Spinozzi (Insider)
  10. Robert R Mcmaster (Chairman)
Learn More about top insider investors at Sally Beauty.

Who are the major institutional investors of Sally Beauty?

Sally Beauty's top institutional investors include:
  1. BlackRock Inc. — 16.86%
  2. Wasatch Advisors LP — 3.47%
  3. Bank of New York Mellon Corp — 0.69%
  4. Empowered Funds LLC — 0.55%
  5. CX Institutional — 0.47%
  6. Squarepoint Ops LLC — 0.40%
Learn More about top institutional investors of Sally Beauty stock.

Which major investors are selling Sally Beauty stock?

During the last quarter, SBH stock was sold by these institutional investors:
  1. Squarepoint Ops LLC
  2. Wasatch Advisors LP
  3. WINTON GROUP Ltd
  4. HighTower Advisors LLC
  5. California State Teachers Retirement System
  6. GAMMA Investing LLC
  7. Arizona State Retirement System
During the previous year, company insiders that have sold Sally Beauty company stock include:
  1. Marlo Michelle Cormier Platz (CFO)
  2. Scott C Sherman (SVP)
  3. Kim Mcintosh (CAO)
Learn More investors selling Sally Beauty stock.

Which major investors are buying Sally Beauty stock?

Within the last quarter, SBH stock was bought by institutional investors including:
  1. BlackRock Inc.
  2. Bank of New York Mellon Corp
  3. Empowered Funds LLC
  4. Great Lakes Advisors LLC
  5. Hsbc Holdings PLC
  6. Legal & General Group Plc
  7. Bank of America Corp DE
  8. Landscape Capital Management L.L.C.
Within the last year, these company insiders have bought Sally Beauty stock:
  1. Denise Paulonis (CEO)
  2. Diana Sue Ferguson (Director)
  3. Max R Rangel (Director)
Learn More investors buying Sally Beauty stock.

Sally Beauty Active Insiders

Christian A Brickman
Christian A Brickman (Age 60)
CEO
Denise Paulonis
Denise Paulonis
Paulonis President and Chief Executive Officer
Ms. Marlo Cormier
Ms. Marlo Cormier
Sr. VP & CFO
Kim Mcintosh
Kim Mcintosh
CAO
Susan R Mulder
Susan R Mulder
Director
Diana Sue Ferguson
Diana Sue Ferguson
Director
Max R Rangel
Max R Rangel
Director
Ms. Denise A. Paulonis
Ms. Denise A. Paulonis
Pres
Scott C Sherman
Scott C Sherman
Insider