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Katrina Lake, insider at Stitch Fix
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Katrina Lake Insider Information

CEO of Stitch Fix

Katrina Lake is the CEO and founder of Stitch Fix, an online personal styling service. The company marries data science with the talent of human stylists to ship personalized clothing selections to customers’ homes.

Prior to founding the company, Lake gained wide-ranging experience in fashion, retail and technology. She managed the blogging platform for social commerce site, Polyvore, and worked with both e-commerce and traditional retailers while at the management consulting firm, The Parthenon Group. 

Additionally, she worked with numerous entrepreneurs and startups as an associate at private investment firm, Leader Ventures. 

In 2011, while working on her M.B.A., Lake founded Stitch Fix. She was 28 years old. Though the business quickly showed promise, she struggled to find investors or advisers who would give women’s apparel a second look. In 2012, Netflix’s then-VP of data science and engineering, Eric Colson, turned down Lake’s request that he become an advisor for her young company. Several weeks later, however, an intrigued Colson returned, eventually leaving Netflix to become Stitch Fix’s chief algorithms officer.

Upon taking the company public in 2017, Lake made history as the youngest woman to do so in the tech industry and the only woman to lead a tech IPO that year. Early on in the business, she received offers to sell the company, but Lake chose to bet on herself and see how the business could grow under her leadership. As of 2020, Stitch Fix was valued at over $2 billion. 

Lake has received numerous accolades over the years, as the business has grown rapidly and consistently. In 2017, Forbes listed her as one of America’s wealthiest self-made women. In 2018, Retail Dive named her Disruptor of the Year, and in 2019, Stitch Fix was named one of Fast Company’s Most Innovative Companies. She has also been recognized as a Forbes 40 under 40 recipient. 

Lake has made a conscious effort to change expectations around the way successful companies should look. She helms a workplace that is 86 percent female and a board split 50/50 between men and women. Lake also sits on the boards of Grubhub and fellow woman-owned company, Glossier. 

She holds a B.S. in economics from Stanford University and an M.B.A. from Harvard Business School. Lake is married to investment professional John Clifford, and the couple has two sons. 

What is Katrina Lake's net worth?

The estimated net worth of Katrina Lake is at least $178,849.23 as of August 16th, 2021. Ms. Lake owns 7,719 shares of Stitch Fix stock worth more than $178,849 as of December 5th. This net worth evaluation does not reflect any other investments that Ms. Lake may own. Learn More.

What is Katrina Lake's salary?

As the CEO of Stitch Fix, Inc., Ms. Lake earned a total compensation package of $453,032.00 in 2020. Ms. Lake earned a salary of $453,032.00, and no other miscellaneous compensation.

How do I contact Katrina Lake?

The corporate mailing address for Ms. Lake and other Stitch Fix executives is 1 Montgomery Street Suite 1500, San Francisco CA, 94104. Stitch Fix can also be reached via phone at (415) 882-7765 and via email at [email protected]

Has Katrina Lake been buying or selling shares of Stitch Fix?

In the last ninety days, Katrina Lake has sold $4,270,860.00 of Stitch Fix stock. Most recently, Katrina Lake sold 33,368 shares of the business's stock in a transaction on Thursday, November 18th. The shares were sold at an average price of $30.18, for a transaction totalling $1,007,046.24.

Who are Stitch Fix's active insiders?

Stitch Fix's insider roster includes Marka Hansen (Director), Katrina Lake (CEO), Mitchell Lasky (Major Shareholder), Mike Smith (Director), and Elizabeth Spaulding (President).

Are insiders buying or selling shares of Stitch Fix?

During the last year, insiders at the sold shares 41 times. They sold a total of 1,441,160 shares worth more than $75,453,214.50. The most recent insider tranaction occured on November, 18th when Director Katrina Lake sold 33,368 shares worth more than $1,007,046.24. Insiders at Stitch Fix own 45.1 % of the company.

Information on this page was last updated on 11/18/2021.

Katrina Lake Insider Trading History at Stitch Fix

Transaction DateBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
11/18/2021Sell33,368$30.18$1,007,046.24View SEC Filing Icon  
11/16/2021Sell33,358$32.17$1,073,126.86View SEC Filing Icon  
10/20/2021Sell33,360$33.31$1,111,221.60View SEC Filing Icon  
10/18/2021Sell33,358$32.36$1,079,464.88View SEC Filing Icon  
9/17/2021Sell38,409$34.43$1,322,421.87View SEC Filing Icon  
9/15/2021Sell33,358$34.31$1,144,512.98View SEC Filing Icon  
8/18/2021Sell33,360$39.77$1,326,727.207,719View SEC Filing Icon  
8/16/2021Sell33,358$41.13$1,372,014.547,719View SEC Filing Icon  
7/16/2021Sell43,778$54.04$2,365,763.12View SEC Filing Icon  
7/14/2021Sell43,774$59.06$2,585,292.44View SEC Filing Icon  
5/19/2021Sell33,360$43.58$1,453,828.8015,437View SEC Filing Icon  
5/17/2021Sell33,358$42.77$1,426,721.6615,437View SEC Filing Icon  
4/22/2021Sell33,360$43.16$1,439,817.6015,437View SEC Filing Icon  
4/20/2021Sell33,358$44.54$1,485,765.3215,437View SEC Filing Icon  
3/19/2021Sell136,366$53.19$7,253,307.54View SEC Filing Icon  
3/17/2021Sell43,774$53.92$2,360,294.08View SEC Filing Icon  
1/21/2021Sell43,778$81.88$3,584,542.6423,155View SEC Filing Icon  
1/19/2021Sell43,774$75.76$3,316,318.2423,155View SEC Filing Icon  
12/18/2020Sell48,827$68.54$3,346,602.58View SEC Filing Icon  
12/16/2020Sell43,774$63.80$2,792,781.20View SEC Filing Icon  
11/20/2020Sell36,653$36.09$1,322,806.7730,873View SEC Filing Icon  
11/18/2020Sell36,648$35.97$1,318,228.5630,873View SEC Filing Icon  
10/23/2020Sell35,843$35.07$1,257,014.0130,873View SEC Filing Icon  
10/21/2020Sell37,441$34.66$1,297,705.0630,873View SEC Filing Icon  
9/18/2020Sell44,362$27.79$1,232,819.98View SEC Filing Icon  
9/16/2020Sell36,641$28.45$1,042,436.45View SEC Filing Icon  
8/21/2020Sell36,643$23.76$870,637.6838,592View SEC Filing Icon  
8/19/2020Sell36,641$24.75$906,864.7538,592View SEC Filing Icon  
7/17/2020Sell36,643$26.97$988,261.7138,592View SEC Filing Icon  
7/15/2020Sell36,641$26.31$964,024.7138,592View SEC Filing Icon  
6/19/2020Sell36,643$24.51$898,119.9338,592View SEC Filing Icon  
6/17/2020Sell44,360$24.42$1,083,271.2038,592View SEC Filing Icon  
5/22/2020Sell36,643$22.27$816,039.6146,310View SEC Filing Icon  
5/20/2020Sell256,491$22.01$5,645,366.9146,310View SEC Filing Icon  
3/18/2020Sell7,719$13.12$101,273.2846,310View SEC Filing Icon  
2/21/2020Sell36,643$28.37$1,039,561.9154,028View SEC Filing Icon  
2/19/2020Sell36,641$27.68$1,014,222.8854,028View SEC Filing Icon  
1/17/2020Sell36,643$25.04$917,540.7254,028View SEC Filing Icon  
1/15/2020Sell36,641$24.48$896,971.6854,028View SEC Filing Icon  
12/18/2019Sell44,362$25.29$1,121,914.98View SEC Filing Icon  
12/16/2019Sell36,641$25.88$948,269.08View SEC Filing Icon  
11/20/2019Sell33,334$21.64$721,347.7661,746View SEC Filing Icon  
11/18/2019Sell33,333$21.99$732,992.6761,746View SEC Filing Icon  
8/21/2019Sell100,000$20.55$2,055,000.00View SEC Filing Icon  
7/17/2019Sell100,000$28.26$2,826,000.00View SEC Filing Icon  
6/19/2019Sell100,000$30.41$3,041,000.00View SEC Filing Icon  
5/22/2019Sell100,000$23.36$2,336,000.00View SEC Filing Icon  
4/17/2019Sell100,000$26.18$2,618,000.00View SEC Filing Icon  
3/20/2019Sell100,000$30.71$3,071,000.00View SEC Filing Icon  
2/21/2019Sell100,000$25.87$2,587,000.00View SEC Filing Icon  
1/24/2019Sell100,000$21.93$2,193,000.00View SEC Filing Icon  
12/19/2018Sell8,673$20.00$173,460.00View SEC Filing Icon  
8/20/2018Sell50,000$32.82$1,641,000.00View SEC Filing Icon  
7/18/2018Sell200,000$33.18$6,636,000.00View SEC Filing Icon  
6/20/2018Sell200,000$25.81$5,162,000.00View SEC Filing Icon  
5/23/2018Sell200,000$20.45$4,090,000.00View SEC Filing Icon  
4/18/2018Sell150,000$21.68$3,252,000.00View SEC Filing Icon  
3/21/2018Sell200,000$19.96$3,992,000.00View SEC Filing Icon  
See Full Table

Katrina Lake Buying and Selling Activity at Stitch Fix

This chart shows Katrina Lake's buying and selling at Stitch Fix by year and by quarter.

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Stitch Fix Company Overview

Stitch Fix logo
Stitch Fix, Inc. is an online personal styling service that delivers personalized fixes of apparel and accessories to men, women and kids. The company was founded by Katrina Lake and Erin Morrison Flynn in February 2011 and is headquartered in San Francisco, CA.
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Today's Range

Now: $23.17
Low: $22.09
High: $23.77

50 Day Range

MA: $33.07
Low: $22.57
High: $42.79

2 Week Range

Now: $23.17
Low: $22.09
High: $113.76


4,301,203 shs

Average Volume

2,281,965 shs

Market Capitalization

$2.52 billion

P/E Ratio


Dividend Yield



Learn to Customize Your Own Options Trading Strategy
This guide will help you evaluate and analyze your trading plan to create a custom options trading strategy tailored to your risk profile and market outlook. Learn how to take your trading to the next level.
Download your FREE Options Strategy Guide Today!