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Alfredo Rivera net worth and biography

Alfredo Rivera Biography and Net Worth

Insider of Coca-Cola
Alfredo Rivera is president of North America for The Coca-Cola Company, helping lead the company’s transformation to emerge stronger as a total beverage company, enabled by a globally-networked organization. A veteran of the global Coca-Cola system for more than 35 years, Rivera is a seasoned operator with proven ability to develop winning strategies and inspire teams to achieve sustainable growth.  
Prior to his current role, Rivera served as president of the company’s Latin America group, where he oversaw the operations of four business units across nearly 40 Latin and Caribbean countries. Along with creating a networked organization, he built a strong, diverse pipeline for leadership, and in 2020, the Latin America group achieved gender balance among its business unit presidents. 
While Rivera served as president of the company’s Latin Center business unit from 2013 to 2016, the organization qualified for the Woodruff Cup for three consecutive years, and won in 2015. The Woodruff Cup is the most prestigious global award granted by The Coca-Cola Company to the business unit with the most outstanding annual performance. 
Before joining Latin Center, Rivera was Sparkling Beverages General Manager for the Mexico business unit for six years. He led the Franchise and Customer & Commercial Leadership functions to a new level of collaborative planning and execution with key customers and nine bottling partners, which resulted in surpassing revenue, profit, volume, and share objectives from 2007 through 2012. 
From 2004 through 2006, Rivera served as General Manager of the Ecuador business, leading the turnaround of the business under challenging circumstances. Prior to that, he was Southeast Region Manager in the Brazil division from 1999 through 2003.  
In 1997, Rivera joined The Coca-Cola Company as District Manager for Guatemala and El Salvador in the Central America and Caribbean division. During the 13 years prior, he worked for two Independent Coca-Cola bottlers in Honduras and El Salvador. 
He holds a bachelor's degree in history and an MBA from the University of Southern Mississippi; he also completed the Advanced Management Program at Harvard Business School. Rivera serves on the board of directors for the American Beverage Association; Coca-Cola HBC; fairlife, LLC; Consumer Brands Association; Morehouse College; Boys & Girls Clubs of America and Principal Financial Group. 
A native of Honduras, Rivera is fluent in English, Spanish and Portuguese. He currently resides in Atlanta, GA.

What is Alfredo Rivera's net worth?

The estimated net worth of Alfredo Rivera is at least $3.99 million as of March 9th, 2021. Mr. Rivera owns 62,000 shares of Coca-Cola stock worth more than $3,989,700 as of December 3rd. This net worth approximation does not reflect any other investments that Mr. Rivera may own. Additionally, Mr. Rivera receives an annual salary of $2,380,000.00 as Insider at Coca-Cola. Learn More about Alfredo Rivera's net worth.

How old is Alfredo Rivera?

Mr. Rivera is currently 60 years old. There are 7 older executives and no younger executives at Coca-Cola. The oldest executive at Coca-Cola is Mr. Brian John Smith, Sr. Exec., who is 67 years old. Learn More on Alfredo Rivera's age.

What is Alfredo Rivera's salary?

As the Insider of The Coca-Cola Company, Mr. Rivera earns $2,380,000.00 per year. There are 4 executives that earn more than Mr. Rivera. The highest earning executive at Coca-Cola is Mr. James Robert B. Quincey, Chairman & CEO, who commands a salary of $8,120,000.00 per year. Learn More on Alfredo Rivera's salary.

How do I contact Alfredo Rivera?

The corporate mailing address for Mr. Rivera and other Coca-Cola executives is ONE COCA COLA PLAZA, ATLANTA GA, 30313. Coca-Cola can also be reached via phone at (404) 676-2121 and via email at [email protected] Learn More on Alfredo Rivera's contact information.

Has Alfredo Rivera been buying or selling shares of Coca-Cola?

Alfredo Rivera has not been actively trading shares of Coca-Cola in the last ninety days. Most recently, Alfredo Rivera sold 17,709 shares of the business's stock in a transaction on Friday, February 25th. The shares were sold at an average price of $62.60, for a transaction totalling $1,108,583.40. Learn More on Alfredo Rivera's trading history.

Who are Coca-Cola's active insiders?

Coca-Cola's insider roster includes Henrique Braun (Insider), Lisa Chang (SVP), James Dinkins (SVP), Monica Douglas (SVP), Carolyn Everson (Director), Bernhard Goepelt (VP), Nikolaos Koumettis (Insider), Robert Long (SVP), Kathy Loveless (VP), Jennifer Mann (SVP), Larry Mark (VP), John Murphy (CFO), Beatriz Perez (SVP), Nancy Quan (SVP), James Quincey (CEO), James Quincey (Chairman & CEO ), Mark Randazza (Insider), Alfredo Rivera (Insider), Brian Smith (COO), Kathy Waller (VP), and David Weinberg (Director). Learn More on Coca-Cola's active insiders.

Are insiders buying or selling shares of Coca-Cola?

During the last twelve months, Coca-Cola insiders bought shares 2 times. They purchased a total of 34,183 shares worth more than $2,059,207.07. During the last twelve months, insiders at the sold shares 24 times. They sold a total of 1,045,363 shares worth more than $65,512,206.83. The most recent insider tranaction occured on November, 18th when SVP Nancy Quan sold 13,746 shares worth more than $840,155.52. Insiders at Coca-Cola own 1.0 % of the company. Learn More about insider trades at Coca-Cola.

Information on this page was last updated on 11/18/2022.

Alfredo Rivera Insider Trading History at Coca-Cola

Transaction DateBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
2/25/2022Sell17,709$62.60$1,108,583.40View SEC Filing Icon  
11/16/2021Sell7,964$56.36$448,851.04View SEC Filing Icon  
3/9/2021Sell20,000$51.15$1,023,000.0062,000View SEC Filing Icon  
See Full Table

Alfredo Rivera Buying and Selling Activity at Coca-Cola

This chart shows Alfredo Rivera's buying and selling at Coca-Cola by year and by quarter.

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Coca-Cola Company Overview

Coca-Cola logo
The Coca-Cola Company, a beverage company, manufactures, markets, and sells various nonalcoholic beverages worldwide. The company provides sparkling soft drinks; flavored and enhanced water, and sports drinks; juice, dairy, and plant-based beverages; tea and coffee; and energy drinks. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers, such as restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, Fanta, Fresca, Schweppes, Sprite, Thums Up, Aquarius, Ciel, dogadan, Dasani, glacéau smartwater, glacéau vitaminwater, Ice Dew, I LOHAS, Powerade, Topo Chico, AdeS, Del Valle, fairlife, innocent, Minute Maid, Minute Maid Pulpy, Simply, Ayataka, BODYARMOR, Costa, FUZE TEA, Georgia, and Gold Peak brands. It operates through a network of independent bottling partners, distributors, wholesalers, and retailers, as well as through bottling and distribution operators. The company was founded in 1886 and is headquartered in Atlanta, Georgia.
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Today's Range

Now: $64.35
Low: $63.40
High: $64.52

50 Day Range

MA: $58.74
Low: $54.39
High: $63.79

2 Week Range

Now: $64.35
Low: $52.98
High: $67.20


13,558,943 shs

Average Volume

16,386,506 shs

Market Capitalization

$278.28 billion

P/E Ratio


Dividend Yield



Tailor an Options Trading Strategy to Fit Your Needs
This guide will help you identify and execute an options trading strategy that fits your specific needs and risk profile.

Take your trading to the next level with the Options Strategy Guide.
Download your FREE Options Strategy Guide Today.