Douglas Francis Biography and Net Worth

CEO of WM Technology

Doug Francis is a serial entrepreneur and growth executive in the cannabis and tech sectors. In 2008, he co-founded Weedmaps alongside Justin Hartfield where they bootstrapped the company to critical mass. Francis served as the President & Chief Operating Officer of Weedmaps from 2009 to 2016, and Chief Executive Officer (CEO) from 2016 to March 2019.

In 2021, Francis joined the Weedmaps board of directors after the Company began publicly trading on Nasdaq in June. In August 2022, Francis became Executive Chair of Weedmaps. In November 2024, Francis was named CEO.

Francis received his Bachelor’s degree in Business Administration and Management from Chapman University.

What is Douglas Francis' net worth?: The estimated net worth of Douglas Francis is at least $3.21 million as of February 18th, 2026. Francis owns 8,467,787 shares of WM Technology stock worth more than $3,212,678 as of September 23rd. This net worth estimate does not reflect any other investments that Francis may own. Learn More about Douglas Francis' net worth.
How do I contact Douglas Francis?: The corporate mailing address for Francis and other WM Technology executives is MAPLES CORPORATE SERVICES LIMITED PO BOX 309 UGLAND HOUSE, GRAND CAYMAN E9, KY1-1104. WM Technology can also be reached via phone at 844-933-3627 and via email at [email protected]. Learn More on Douglas Francis' contact information.
Has Douglas Francis been buying or selling shares of WM Technology?: Douglas Francis has not been actively trading shares of WM Technology in the last ninety days. Most recently, Douglas Francis sold 103,019 shares of the business's stock in a transaction on Wednesday, February 18th. The shares were sold at an average price of $0.68, for a transaction totalling $70,052.92. Following the completion of the sale, the chief executive officer now directly owns 8,467,787 shares of the company's stock, valued at $5,758,095.16. Learn More on Douglas Francis' trading history.
Who are WM Technology's active insiders?: WM Technology's insider roster includes Brian Camire (General Counsel), Douglas Francis (CEO), and Brenda Freeman (Director). Learn More on WM Technology's active insiders.
Are insiders buying or selling shares of WM Technology?: In the last year, insiders at the sold shares 5 times. They sold a total of 724,972 shares worth more than $531,347.55. The most recent insider tranaction occured on February, 18th when CTO Sarah Griffis sold 271,032 shares worth more than $184,301.76. Insiders at WM Technology own 19.7% of the company. Learn More about insider trades at WM Technology.
Information on this page was last updated on 2/18/2026.

Douglas Francis Insider Trading History at WM Technology

Transaction Date	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction
2/18/2026	Sell	103,019	$0.68	$70,052.92	8,467,787
11/18/2025	Sell	158,733	$0.83	$131,748.39	8,570,806
8/18/2025	Sell	156,974	$1.16	$182,089.84	8,729,539
5/16/2025	Sell	155,897	$1.11	$173,045.67	8,886,513

Douglas Francis Buying and Selling Activity at WM Technology

WM Technology Company Overview

WM Technology, Inc. provides ecommerce and compliance software solutions to retailers and brands in cannabis market in the United States and internationally. The company offers Weedmaps marketplace that allows cannabis users to search for and browse cannabis products from retailers and brands, and reserve products from local retailers; and education and learning information to help newer consumers learn about the types of products to purchase. It also provides monthly subscription-based business software solutions, including WM Listings, WM Orders, WM Store, WM Connectors, and WM Insights as well as other add-on products, such as WM Ads, WM AdSuite, WM Customer Relationship Management, WM Dispatch, and WM Screens. WM Technology, Inc. was founded in 2008 and is headquartered in Irvine, California.

Today's Range

Now: $0.38

$0.37

$0.38

50 Day Range

MA: $0.38

$0.34

$0.43

2 Week Range

Now: $0.38

$0.31

$1.36

Volume

70,150 shs

Average Volume

1,231,524 shs

Market Capitalization

$60.42 million

P/E Ratio

19.00

Dividend Yield

N/A

Beta

0.87