Booking (NASDAQ:BKNG) Insider Sells $610,440.00 in Stock

September 2, 2026 by InsiderTrades.com

Key Points

Booking insider Paulo Pisano sold 3,000 shares for approximately $610,440 under a pre-arranged Rule 10b5-1 trading plan, reducing his direct ownership by 3.93% to 73,400 shares.
Booking exceeded quarterly expectations, reporting $2.54 in EPS versus a $2.43 consensus and $7.35 billion in revenue, up 8.1% year over year. The company also declared a quarterly dividend of $0.42 per share, yielding 0.9% annually.
Analysts maintain a generally positive outlook, with a consensus “Moderate Buy” rating and an average price target of $236.70, compared with the stock’s referenced opening price of $195.69.

Booking Holdings Inc. (NASDAQ:BKNG - Get Free Report) insider Paulo Pisano sold 3,000 shares of the stock in a transaction on Monday, August 31st. The stock was sold at an average price of $203.48, for a total transaction of $610,440.00. Following the transaction, the insider directly owned 73,400 shares in the company, valued at $14,935,432. The trade was a 3.93% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Booking Price Performance

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NASDAQ BKNG opened at $195.69 on Wednesday. Booking Holdings Inc. has a fifty-two week low of $150.14 and a fifty-two week high of $226.10. The stock's 50-day moving average is $193.34 and its two-hundred day moving average is $177.91. The firm has a market cap of $147.04 billion, a P/E ratio of 21.66, a price-to-earnings-growth ratio of 1.23 and a beta of 1.07.

Booking (NASDAQ:BKNG - Get Free Report) last released its quarterly earnings results on Monday, August 3rd. The business services provider reported $2.54 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.43 by $0.11. The company had revenue of $7.35 billion during the quarter, compared to the consensus estimate of $7.19 billion. Booking had a negative return on equity of 102.96% and a net margin of 25.53%.The firm's revenue was up 8.1% on a year-over-year basis. During the same quarter in the prior year, the company posted $55.40 EPS. On average, equities analysts expect that Booking Holdings Inc. will post 10.48 EPS for the current year.

Booking Announces Dividend

Why Analysts Are Bullish on a Stock That's Down 20%

The business also recently announced a quarterly dividend, which will be paid on Wednesday, September 30th. Investors of record on Friday, September 11th will be issued a $0.42 dividend. This represents a $1.68 annualized dividend and a yield of 0.9%. The ex-dividend date is Friday, September 11th. Booking's payout ratio is 18.58%.

Hedge Funds Weigh In On Booking

A number of institutional investors and hedge funds have recently bought and sold shares of the stock. Brighton Jones LLC grew its position in Booking by 34.9% in the 4th quarter. Brighton Jones LLC now owns 251 shares of the business services provider's stock worth $1,249,000 after purchasing an additional 65 shares during the last quarter. Revolve Wealth Partners LLC acquired a new position in shares of Booking during the fourth quarter valued at about $209,000. Sivia Capital Partners LLC lifted its stake in shares of Booking by 25.0% in the second quarter. Sivia Capital Partners LLC now owns 165 shares of the business services provider's stock valued at $955,000 after buying an additional 33 shares during the period. Schnieders Capital Management LLC. lifted its stake in shares of Booking by 50.0% in the second quarter. Schnieders Capital Management LLC. now owns 87 shares of the business services provider's stock valued at $504,000 after buying an additional 29 shares during the period. Finally, Osterweis Capital Management Inc. bought a new stake in shares of Booking in the second quarter valued at about $179,000. Institutional investors own 92.42% of the company's stock.

Analysts Set New Price Targets

Trip.com’s Selloff Raises a Bigger Question About Its Travel Recovery Story

Several equities analysts have commented on the company. BMO Capital Markets reiterated an "outperform" rating and set a $250.00 price target (up from $240.00) on shares of Booking in a report on Wednesday, August 5th. Truist Financial set a $242.00 price objective on shares of Booking in a research note on Wednesday, August 5th. The Goldman Sachs Group set a $215.00 price objective on shares of Booking and gave the stock a "neutral" rating in a report on Monday, July 20th. Robert W. Baird set a $230.00 target price on shares of Booking in a research note on Wednesday, August 5th. Finally, Cantor Fitzgerald lifted their target price on shares of Booking from $175.00 to $220.00 and gave the stock a "neutral" rating in a report on Wednesday, August 5th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating and eight have assigned a Hold rating to the company's stock. According to data from MarketBeat, Booking has a consensus rating of "Moderate Buy" and an average target price of $236.70.

Check Out Our Latest Report on Booking

Key Stories Impacting Booking

Here are the key news stories impacting Booking this week:

Positive Sentiment: Rosenblatt initiated coverage with a Buy rating and a $245 price target, implying approximately 25% upside from the referenced share price. The firm views Booking as the best-positioned online travel agency despite industry challenges, providing a potentially meaningful catalyst for the shares. Rosenblatt sees Booking as the best-positioned online travel agency
Positive Sentiment: Zacks characterized Booking as a strong momentum stock based on its style-score framework, reinforcing the case that recent price and fundamental trends could attract momentum-oriented investors. Why Booking is a strong momentum stock
Positive Sentiment: Erste Group Bank brokers raised their earnings estimates for Booking, suggesting improving expectations for the company’s future profitability. Higher forecasts can support valuation, although the article provides no details on the size or rationale of the revisions. Erste Group Bank lifts Booking earnings estimates
Neutral Sentiment: Priceline CEO Brigit Zimmerman discussed travel trends ahead of the Labor Day weekend. The interview may offer insight into demand and booking patterns, but the available report does not specify whether the commentary was favorable or unfavorable for Booking. Priceline CEO discusses travel trends
Negative Sentiment: Booking has lagged the broader market this year, which could weigh on investor sentiment and highlights concerns about online-travel-sector growth or valuation. Separately, director Paulo Pisano sold 3,000 shares worth about $610,440 under a pre-arranged Rule 10b5-1 plan; the planned nature of the transaction reduces its signaling value, but it remains a modest negative headline.

About Booking

(Get Free Report)

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company's businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.