Baozun (NASDAQ:BZUN) CEO Wenbin Qiu Acquires 12,100 Shares

April 16, 2026 by InsiderTrades.com

Key Points

CEO Wenbin Qiu bought a total of about 71,250 shares in multiple tranches from April 7–14 at roughly $2.43–$2.63 per share, raising his stake to ~1,389,372 shares (a 0.83% increase), a clear management accumulation signal.
Baozun is a small‑cap (~$155M) e‑commerce services provider with a negative trailing P/E (-4.62), a 52‑week range of $2.07–$4.88 and ~47% institutional ownership, and MarketBeat shows a consensus rating of "Reduce", which tempers the potential upside from insider buying.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) CEO Wenbin Qiu acquired 12,100 shares of Baozun stock in a transaction on Monday, April 13th. The shares were purchased at an average price of $2.48 per share, for a total transaction of $30,008.00. Following the completion of the acquisition, the chief executive officer directly owned 1,377,872 shares in the company, valued at $3,417,122.56. This trade represents a 0.89% increase in their ownership of the stock. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink.

Wenbin Qiu also recently made the following trade(s):

On Tuesday, April 14th, Wenbin Qiu purchased 11,500 shares of Baozun stock. The stock was bought at an average price of $2.63 per share, for a total transaction of $30,245.00.
On Friday, April 10th, Wenbin Qiu purchased 12,400 shares of Baozun stock. The stock was bought at an average price of $2.43 per share, for a total transaction of $30,132.00.
On Thursday, April 9th, Wenbin Qiu purchased 11,650 shares of Baozun stock. The stock was bought at an average price of $2.58 per share, for a total transaction of $30,057.00.
On Wednesday, April 8th, Wenbin Qiu purchased 11,600 shares of Baozun stock. The stock was bought at an average price of $2.58 per share, for a total transaction of $29,928.00.
On Tuesday, April 7th, Wenbin Qiu purchased 12,000 shares of Baozun stock. The stock was bought at an average price of $2.51 per share, for a total transaction of $30,120.00.

Baozun Trading Up 2.3%

Shares of NASDAQ:BZUN opened at $2.68 on Thursday. Baozun Inc. has a 12-month low of $2.07 and a 12-month high of $4.88. The business's fifty day simple moving average is $2.49 and its 200-day simple moving average is $2.86. The company has a market capitalization of $155.04 million, a PE ratio of -4.62 and a beta of 0.40.

More Baozun News

Here are the key news stories impacting Baozun this week:

Positive Sentiment: CEO Wenbin Qiu bought multiple tranches of BZUN stock in early April (totaling tens of thousands of shares at roughly $2.43–$2.63), raising his stake to roughly 1.35–1.39M shares — a clear management accumulation signal that can support near‑term sentiment. Read More.
Positive Sentiment: Senior insider Junhua Wu made recent purchases (multiple blocks including Apr. 10 and Apr. 13 totaling ~16.5k shares at ~$2.40–$2.49), further reinforcing insider buying momentum. Read More.
Neutral Sentiment: Context: BZUN is a small‑cap (~$150M) e‑commerce services provider with a negative trailing P/E and 52‑week range ~$2.07–$4.88. Elevated volume today (about double average) amplifies the impact of insider buys but also raises short‑term volatility. Read More.
Neutral Sentiment: Analyst/ownership snapshot is mixed: limited analyst coverage (Hold / Sell split) and ~47% institutional ownership—these factors temper upside from insider purchases and suggest investors should weigh fundamentals and liquidity constraints. Read More.

Wall Street Analyst Weigh In

A number of research analysts have recently issued reports on the company. Weiss Ratings reiterated a "sell (d-)" rating on shares of Baozun in a report on Wednesday, January 21st. Zacks Research upgraded Baozun to a "hold" rating in a report on Wednesday, February 18th. One investment analyst has rated the stock with a Hold rating and one has assigned a Sell rating to the company's stock. According to MarketBeat.com, the stock has a consensus rating of "Reduce".

Read Our Latest Stock Report on BZUN

Institutional Trading of Baozun

A number of institutional investors have recently made changes to their positions in the business. Schroder Investment Management Group boosted its position in shares of Baozun by 4.9% in the 4th quarter. Schroder Investment Management Group now owns 2,414,558 shares of the technology company's stock worth $6,423,000 after purchasing an additional 113,058 shares in the last quarter. Northwestern Mutual Wealth Management Co. boosted its position in shares of Baozun by 75,465,800.0% in the 4th quarter. Northwestern Mutual Wealth Management Co. now owns 754,659 shares of the technology company's stock worth $2,007,000 after purchasing an additional 754,658 shares in the last quarter. Dimensional Fund Advisors LP boosted its position in shares of Baozun by 2.0% in the 3rd quarter. Dimensional Fund Advisors LP now owns 603,016 shares of the technology company's stock worth $2,442,000 after purchasing an additional 11,593 shares in the last quarter. Arrowstreet Capital Limited Partnership boosted its position in shares of Baozun by 21.1% in the 3rd quarter. Arrowstreet Capital Limited Partnership now owns 470,256 shares of the technology company's stock worth $1,905,000 after purchasing an additional 81,777 shares in the last quarter. Finally, Marshall Wace LLP boosted its position in shares of Baozun by 28.5% in the 4th quarter. Marshall Wace LLP now owns 346,764 shares of the technology company's stock worth $922,000 after purchasing an additional 76,928 shares in the last quarter. Institutional investors and hedge funds own 47.29% of the company's stock.

Baozun Company Profile

(Get Free Report)

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company's suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.