Steven Yi Sells 4,000 Shares of MediaAlpha (NYSE:MAX) Stock

Key Points

  • Steven Yi sold 4,000 shares of MediaAlpha on April 13 at an average price of $9.07 under a pre-arranged Rule 10b5-1 plan to cover tax withholding from vested equity, a transaction disclosed in an SEC filing.
  • The sale trimmed Yi’s stake by about 0.13%, leaving him with 3,015,247 shares valued at roughly $27.35 million after the trade.
  • MediaAlpha trades near $9.69 with a market cap of about $625M and a consensus rating of "Moderate Buy" (target $12.70), though analysts' targets and ratings have recently been mixed and some firms have reduced price objectives.

MediaAlpha, Inc. (NYSE:MAX - Get Free Report) insider Steven Yi sold 4,000 shares of the business's stock in a transaction that occurred on Monday, April 13th. The stock was sold at an average price of $9.07, for a total value of $36,280.00. Following the transaction, the insider directly owned 3,015,247 shares in the company, valued at $27,348,290.29. The trade was a 0.13% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

  • On Wednesday, April 15th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.68, for a total value of $38,720.00.
  • On Wednesday, April 8th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.78, for a total value of $39,120.00.
  • On Monday, April 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.34, for a total value of $37,360.00.
  • On Wednesday, April 1st, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.15, for a total value of $36,600.00.
  • On Monday, March 30th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.23, for a total value of $36,920.00.
  • On Wednesday, March 25th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.42, for a total value of $37,680.00.
  • On Monday, March 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.67, for a total value of $38,680.00.
  • On Wednesday, March 18th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.59, for a total value of $38,360.00.
  • On Tuesday, March 17th, Steven Yi sold 5,227 shares of MediaAlpha stock. The shares were sold at an average price of $9.94, for a total value of $51,956.38.
  • On Monday, March 16th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.93, for a total value of $39,720.00.

MediaAlpha Price Performance




Shares of NYSE MAX opened at $9.69 on Thursday. The stock's fifty day moving average price is $9.16 and its two-hundred day moving average price is $10.95. MediaAlpha, Inc. has a one year low of $7.09 and a one year high of $13.92. The firm has a market cap of $625.13 million, a price-to-earnings ratio of 24.85 and a beta of 1.39.

MediaAlpha (NYSE:MAX - Get Free Report) last issued its quarterly earnings data on Monday, February 23rd. The company reported $0.50 EPS for the quarter, beating analysts' consensus estimates of $0.25 by $0.25. MediaAlpha had a negative return on equity of 132.73% and a net margin of 2.30%.The firm had revenue of $291.16 million for the quarter, compared to analyst estimates of $296.42 million. During the same period in the prior year, the firm posted $0.08 EPS. The company's revenue for the quarter was down 3.2% on a year-over-year basis. On average, equities analysts anticipate that MediaAlpha, Inc. will post 0.48 earnings per share for the current fiscal year.

Institutional Trading of MediaAlpha

Several large investors have recently modified their holdings of the stock. Rockefeller Capital Management L.P. grew its holdings in shares of MediaAlpha by 9,917.9% during the 4th quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company's stock worth $36,000 after purchasing an additional 2,777 shares in the last quarter. Pacer Advisors Inc. grew its holdings in shares of MediaAlpha by 6.7% during the 4th quarter. Pacer Advisors Inc. now owns 263,024 shares of the company's stock worth $3,406,000 after purchasing an additional 16,597 shares in the last quarter. Invesco Ltd. lifted its position in shares of MediaAlpha by 32.1% during the 4th quarter. Invesco Ltd. now owns 26,024 shares of the company's stock worth $337,000 after buying an additional 6,319 shares during the last quarter. Mercer Global Advisors Inc. ADV lifted its position in shares of MediaAlpha by 32.1% during the 4th quarter. Mercer Global Advisors Inc. ADV now owns 16,960 shares of the company's stock worth $220,000 after buying an additional 4,120 shares during the last quarter. Finally, State of Tennessee Department of Treasury bought a new stake in shares of MediaAlpha during the 4th quarter worth $167,000. 64.39% of the stock is owned by institutional investors and hedge funds.

Analyst Ratings Changes

MAX has been the topic of a number of research reports. The Goldman Sachs Group decreased their price objective on MediaAlpha from $13.50 to $11.50 and set a "neutral" rating on the stock in a report on Tuesday, February 24th. Wall Street Zen raised MediaAlpha from a "buy" rating to a "strong-buy" rating in a report on Saturday, April 11th. Zacks Research lowered MediaAlpha from a "strong-buy" rating to a "hold" rating in a report on Wednesday, March 25th. Keefe, Bruyette & Woods reduced their target price on MediaAlpha from $16.00 to $15.00 and set an "outperform" rating on the stock in a report on Tuesday, April 7th. Finally, Royal Bank Of Canada reduced their target price on MediaAlpha from $18.00 to $11.00 and set an "outperform" rating on the stock in a report on Tuesday, February 24th. Four analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to data from MarketBeat.com, the stock presently has a consensus rating of "Moderate Buy" and a consensus target price of $12.70.

Read Our Latest Analysis on MAX

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company's platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.

See Also

Insider Buying and Selling by Quarter for MediaAlpha (NYSE:MAX)

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