Key Points
- Viant Technology CFO Larry Madden sold 20,711 shares at an average price of $13.14, generating approximately $272,143. The transaction reduced his direct holdings by 6.04% to 322,000 shares and was conducted under a pre-arranged Rule 10b5-1 trading plan.
- Madden has made several additional sales since July, totaling more than 61,000 shares, while Viant’s stock was reported down 4.6% and trading near $12.62.
- Analyst sentiment remains positive: Viant has a consensus “Buy” rating and an average price target of $18.33, compared with its reported market price.
Viant Technology Inc. (NASDAQ:DSP - Get Free Report) CFO Larry Madden sold 20,711 shares of the firm's stock in a transaction dated Tuesday, October 13th. The stock was sold at an average price of $13.14, for a total value of $272,142.54. Following the transaction, the chief financial officer directly owned 322,000 shares in the company, valued at approximately $4,231,080. The trade was a 6.04% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Larry Madden also recently made the following trade(s):
- On Friday, September 18th, Larry Madden sold 14,602 shares of Viant Technology stock. The shares were sold at an average price of $12.10, for a total value of $176,684.20.
- On Wednesday, September 16th, Larry Madden sold 17,042 shares of Viant Technology stock. The shares were sold at an average price of $12.52, for a total value of $213,365.84.
- On Tuesday, August 11th, Larry Madden sold 27,451 shares of Viant Technology stock. The shares were sold at an average price of $13.06, for a total value of $358,510.06.
- On Thursday, July 23rd, Larry Madden sold 2,814 shares of Viant Technology stock. The shares were sold at an average price of $10.69, for a total value of $30,081.66.
Viant Technology Stock Down 4.6%
NASDAQ:DSP opened at $12.62 on Thursday. The stock's 50 day moving average price is $12.68 and its 200 day moving average price is $11.92. The company has a market capitalization of $838.85 million, a PE ratio of 40.71 and a beta of 1.11. Viant Technology Inc. has a 52-week low of $8.16 and a 52-week high of $14.80.
Analyst Ratings Changes
A number of equities research analysts have weighed in on the company. DA Davidson upgraded Viant Technology to a "strong-buy" rating in a research note on Monday, October 5th. Weiss Ratings upgraded shares of Viant Technology from a "hold (c)" rating to a "hold (c+)" rating in a research report on Thursday, October 8th. Wall Street Zen upgraded shares of Viant Technology from a "hold" rating to a "buy" rating in a research report on Saturday, September 19th. Citigroup reaffirmed a "market outperform" rating on shares of Viant Technology in a report on Tuesday, August 11th. Finally, Rosenblatt Securities lifted their target price on shares of Viant Technology from $20.00 to $24.00 and gave the company a "buy" rating in a report on Tuesday, August 11th. Two equities research analysts have rated the stock with a Strong Buy rating, five have given a Buy rating and one has assigned a Hold rating to the company's stock. According to MarketBeat, Viant Technology presently has a consensus rating of "Buy" and a consensus price target of $18.33.
View Our Latest Report on DSP
Institutional Investors Weigh In On Viant Technology
Institutional investors and hedge funds have recently made changes to their positions in the business. Squarepoint Ops LLC boosted its stake in shares of Viant Technology by 8.8% during the second quarter. Squarepoint Ops LLC now owns 39,568 shares of the company's stock worth $501,000 after buying an additional 3,207 shares during the period. Globeflex Capital L P purchased a new position in shares of Viant Technology during the second quarter worth about $1,316,000. Bank of New York Mellon Corp purchased a new position in shares of Viant Technology during the second quarter worth about $609,000. Versant Capital Management Inc increased its position in Viant Technology by 202.3% in the 2nd quarter. Versant Capital Management Inc now owns 2,772 shares of the company's stock valued at $35,000 after acquiring an additional 1,855 shares during the period. Finally, Quantinno Capital Management LP increased its position in Viant Technology by 81.6% in the 1st quarter. Quantinno Capital Management LP now owns 62,409 shares of the company's stock valued at $699,000 after acquiring an additional 28,052 shares during the period. 11.38% of the stock is owned by hedge funds and other institutional investors.
Viant Technology Company Profile
(
Get Free Report)
Viant Technology Inc is an advertising technology company that provides a cloud-based demand-side platform (DSP) for planning, buying, and measuring digital advertising campaigns. Its platform, Adelphic, enables advertisers and agencies to purchase programmatic media across connected television, streaming video, mobile, desktop, audio, and other digital channels.
The company's technology is designed to support people-based and omnichannel advertising, allowing customers to use first-party data, audience segmentation, identity solutions, automated media buying, and campaign measurement tools.
Further Reading

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