William Brian Poppic Reeves Sells 9,681 Shares of Fold (NASDAQ:FLD) Stock

May 21, 2026 by InsiderTrades.com

Key Points

CEO William Brian Poppic Reeves sold 9,681 shares of Fold at an average price of $1.24, worth about $12,004, in a filing that said the sale was to cover tax withholding obligations tied to vested equity awards.
Fold’s latest earnings were disappointing, with EPS of -$0.59 versus expectations of -$0.16 and revenue of $5.59 million versus the $10 million analysts expected.
Despite the insider sale, some investor sentiment remains mixed: a director recently bought shares, while analysts currently hold a consensus rating of “Moderate Buy” with a $2.73 target price.

Fold Holdings, Inc. (NASDAQ:FLD - Get Free Report) CEO William Brian Poppic Reeves sold 9,681 shares of the business's stock in a transaction on Monday, May 18th. The stock was sold at an average price of $1.24, for a total value of $12,004.44. Following the completion of the transaction, the chief executive officer owned 5,519,460 shares of the company's stock, valued at $6,844,130.40. This represents a 0.18% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

William Brian Poppic Reeves also recently made the following trade(s):

On Tuesday, May 19th, William Brian Poppic Reeves sold 10,681 shares of Fold stock. The shares were sold at an average price of $1.22, for a total value of $13,030.82.
On Monday, May 4th, William Brian Poppic Reeves sold 5,537 shares of Fold stock. The shares were sold at an average price of $1.42, for a total value of $7,862.54.
On Thursday, April 2nd, William Brian Poppic Reeves sold 5,710 shares of Fold stock. The shares were sold at an average price of $1.22, for a total value of $6,966.20.
On Monday, March 2nd, William Brian Poppic Reeves sold 5,496 shares of Fold stock. The shares were sold at an average price of $1.42, for a total value of $7,804.32.

Fold Stock Performance

Fold stock opened at $1.27 on Thursday. The stock has a market cap of $63.78 million, a PE ratio of -1.19 and a beta of 0.39. Fold Holdings, Inc. has a one year low of $1.00 and a one year high of $5.54. The stock has a fifty day moving average of $1.33 and a 200 day moving average of $2.04.

Fold (NASDAQ:FLD - Get Free Report) last posted its quarterly earnings data on Tuesday, May 12th. The company reported ($0.59) EPS for the quarter, missing analysts' consensus estimates of ($0.16) by ($0.43). The firm had revenue of $5.59 million for the quarter, compared to analysts' expectations of $10.00 million. Fold had a negative net margin of 164.63% and a negative return on equity of 90.99%. As a group, sell-side analysts predict that Fold Holdings, Inc. will post -0.77 EPS for the current fiscal year.

Analyst Upgrades and Downgrades

FLD has been the subject of several recent research reports. Cantor Fitzgerald cut their price target on Fold from $2.00 to $1.70 and set an "overweight" rating for the company in a report on Wednesday, May 13th. Weiss Ratings reissued a "sell (d)" rating on shares of Fold in a report on Thursday, January 22nd. Northland Securities set a $3.50 price target on Fold in a report on Wednesday, May 13th. HC Wainwright cut their price target on Fold from $7.00 to $3.00 and set a "buy" rating for the company in a report on Wednesday, March 18th. Finally, Wall Street Zen raised Fold from a "strong sell" rating to a "sell" rating in a report on Saturday, April 18th. One equities research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating and one has assigned a Sell rating to the company. According to MarketBeat, the stock presently has a consensus rating of "Moderate Buy" and a consensus target price of $2.73.

Read Our Latest Stock Analysis on Fold

Key Fold News

Here are the key news stories impacting Fold this week:

Positive Sentiment: Director Bracebridge Young, Jr. bought 8,500 shares at $1.24, increasing his position by 26.9%. Insider buying often signals confidence from leadership and can support sentiment in a small-cap stock like Fold. Insider Buying: Fold (NASDAQ:FLD) Director Acquires 8,500 Shares of Stock
Positive Sentiment: Shareholders backed the company’s director and auditor appointments at the annual meeting, which suggests continued governance support and reduces near-term uncertainty. Fold Holdings Shareholders Back Directors and Auditor Appointment
Neutral Sentiment: Samsung Galaxy Z Fold 8 rumors and leaks dominated broader foldable-phone headlines, but they are not directly related to Fold’s business; at most, they highlight the growing interest and competition in the foldable category. The Galaxy Z Fold 8 may miss out on S26 Ultra’s best features
Neutral Sentiment: Additional foldable-phone coverage points to missing privacy and camera features in Samsung’s next model, which may affect the broader market narrative but does not materially change Fold Holdings’ near-term fundamentals. Samsung Galaxy Z Fold 8: Bad Crease News, No Display Upgrade
Negative Sentiment: CEO William Brian Poppic Reeves sold shares in two recent filings, even though the company said the sales were for tax withholding tied to vested awards. Insider selling can still weigh on investor sentiment. SEC insider sale filing
Negative Sentiment: Fold’s last earnings report was weak, with a wider-than-expected loss and revenue below estimates. That disappointing operating performance remains a background pressure on the stock. Fold stock and earnings overview

Hedge Funds Weigh In On Fold

A number of hedge funds have recently made changes to their positions in FLD. Geode Capital Management LLC bought a new position in shares of Fold in the second quarter worth about $749,000. Baird Financial Group Inc. bought a new position in shares of Fold in the second quarter worth about $445,000. Osaic Holdings Inc. bought a new position in shares of Fold in the second quarter worth about $121,000. Valeo Financial Advisors LLC bought a new position in shares of Fold in the third quarter worth about $47,000. Finally, Vanguard Group Inc. boosted its stake in shares of Fold by 650.5% in the third quarter. Vanguard Group Inc. now owns 1,775,506 shares of the company's stock worth $6,853,000 after acquiring an additional 1,538,920 shares during the period. Institutional investors own 56.89% of the company's stock.

Fold Company Profile

(Get Free Report)

Fold, trading under the ticker FLD on the NASDAQ, is a financial technology company specializing in bitcoin rewards and cryptocurrency-based consumer products. The company's core offering enables users to earn bitcoin on everyday purchases through a prepaid Visa debit card, converting traditional currency transactions into bitcoin rewards at no extra cost. By partnering with major payment networks and merchant platforms, Fold aims to bridge the gap between mainstream spending and digital asset adoption.

Beyond the debit card, Fold offers a mobile application that integrates with the Bitcoin Lightning Network to facilitate faster and more cost-efficient transactions.