Key Points
- Fluent CEO Donald Huntley Patrick sold 19,230 shares on May 22 for about $49,613 at an average price of $2.58 per share, reducing his direct stake by 5.8%. The filing said the sale was made to cover tax withholding tied to vesting equity awards.
- Fluent’s latest quarterly results beat EPS expectations, reporting a loss of $0.19 per share versus the expected $0.21 loss. However, revenue came in below forecasts at $44.85 million versus $48.80 million expected.
- Analysts remain mixed but moderately positive on FLNT, with one Buy and one Hold rating contributing to a consensus price target of $4.25. Shares recently traded at $2.16, well below that target.
Fluent, Inc. (NASDAQ:FLNT - Get Free Report) CFO Ryan Macnab Perfit sold 9,604 shares of the business's stock in a transaction dated Tuesday, May 26th. The stock was sold at an average price of $2.59, for a total transaction of $24,874.36. Following the completion of the transaction, the chief financial officer directly owned 19,334 shares in the company, valued at $50,075.06. This trade represents a 33.19% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards.
Fluent Price Performance
Shares of NASDAQ:FLNT opened at $2.16 on Thursday. The company's 50-day moving average is $3.12 and its 200 day moving average is $2.89. The company has a debt-to-equity ratio of 0.34, a quick ratio of 0.95 and a current ratio of 0.95. The company has a market capitalization of $64.41 million, a P/E ratio of -2.48 and a beta of 1.03. Fluent, Inc. has a fifty-two week low of $1.62 and a fifty-two week high of $4.15.
Fluent (NASDAQ:FLNT - Get Free Report) last released its quarterly earnings data on Wednesday, May 13th. The company reported ($0.19) EPS for the quarter, beating the consensus estimate of ($0.21) by $0.02. The business had revenue of $44.85 million for the quarter, compared to the consensus estimate of $48.80 million. Fluent had a negative net margin of 12.22% and a negative return on equity of 132.41%. On average, equities research analysts forecast that Fluent, Inc. will post -0.48 earnings per share for the current year.
Analysts Set New Price Targets
Several equities research analysts have commented on FLNT shares. Canaccord Genuity Group upped their price objective on shares of Fluent from $2.50 to $3.50 and gave the company a "hold" rating in a report on Tuesday, March 10th. Lake Street Capital initiated coverage on shares of Fluent in a report on Thursday, April 23rd. They set a "buy" rating and a $5.00 price objective on the stock. One analyst has rated the stock with a Buy rating and one has given a Hold rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and an average price target of $4.25.
Get Our Latest Stock Report on FLNT
Institutional Inflows and Outflows
Institutional investors have recently modified their holdings of the stock. Mink Brook Asset Management LLC bought a new position in shares of Fluent in the third quarter worth approximately $634,000. Sei Investments Co. increased its position in shares of Fluent by 117.5% in the first quarter. Sei Investments Co. now owns 508,110 shares of the company's stock worth $1,606,000 after purchasing an additional 274,533 shares during the last quarter. Millennium Management LLC bought a new position in shares of Fluent in the fourth quarter worth approximately $84,000. Geode Capital Management LLC increased its position in shares of Fluent by 44.7% in the fourth quarter. Geode Capital Management LLC now owns 144,713 shares of the company's stock worth $347,000 after purchasing an additional 44,684 shares during the last quarter. Finally, Susquehanna International Group LLP increased its position in shares of Fluent by 65.3% in the third quarter. Susquehanna International Group LLP now owns 39,947 shares of the company's stock worth $89,000 after purchasing an additional 15,777 shares during the last quarter. 23.33% of the stock is currently owned by institutional investors.
Fluent Company Profile
(
Get Free Report)
Fluent, Inc is a performance marketing and customer acquisition platform that helps consumer brands drive leads and sales through data-driven digital campaigns. The company specializes in direct-response marketing, executing campaigns across multiple channels including email, display, paid search, social media and native advertising. By focusing on measurable outcomes such as cost per acquisition and return on ad spend, Fluent tailors solutions to meet the specific objectives of its clients.
The company's proprietary technology leverages first-party data sourced from its network of consumer-facing digital properties and programmatic partnerships.
Further Reading

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