The Honest Company, Inc. (NASDAQ:HNST - Get Free Report) SVP Kunssberg Etienne Von sold 2,617 shares of the company's stock in a transaction dated Thursday, August 20th. The shares were sold at an average price of $4.99, for a total transaction of $13,058.83. Following the transaction, the senior vice president owned 282,296 shares in the company, valued at approximately $1,408,657.04. The trade was a 0.92% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Kunssberg Etienne Von also recently made the following trade(s):
- On Friday, August 21st, Kunssberg Etienne Von sold 4,578 shares of Honest stock. The stock was sold at an average price of $5.01, for a total transaction of $22,935.78.
Honest Price Performance
HNST opened at $5.20 on Tuesday. The firm has a 50 day simple moving average of $4.12 and a 200 day simple moving average of $3.39. The Honest Company, Inc. has a fifty-two week low of $2.07 and a fifty-two week high of $5.84. The company has a market cap of $572.42 million, a price-to-earnings ratio of -47.27 and a beta of 2.12.
Honest (NASDAQ:HNST - Get Free Report) last released its earnings results on Wednesday, August 5th. The company reported $0.04 EPS for the quarter, topping analysts' consensus estimates of $0.01 by $0.03. The firm had revenue of $80.19 million during the quarter, compared to analyst estimates of $77.83 million. Honest had a negative net margin of 3.56% and a positive return on equity of 4.31%. As a group, analysts expect that The Honest Company, Inc. will post 0.05 EPS for the current year.
Key Headlines Impacting Honest
Here are the key news stories impacting Honest this week:
- Neutral Sentiment: The sales were conducted through scheduled trading plans rather than appearing to reflect an immediate change in management’s view of the business. The executives also retained substantial positions, including CEO Carla Vernon’s approximately 3.83 million shares after her transaction. SEC insider-trading filing
- Negative Sentiment: Seven reported transactions involved approximately 150,854 shares sold for a combined value of about $752,853 at prices near $4.99 to $5.01. CEO Carla Vernon accounted for the largest sale—117,893 shares worth approximately $588,286—while other sellers included senior executives, the general counsel and board-level insiders. The concentration of selling by several insiders could weigh on sentiment, particularly as HNST trades well above its 50-day and 200-day moving averages and near its 52-week high. SEC insider-trading filings
Institutional Inflows and Outflows
A number of institutional investors and hedge funds have recently added to or reduced their stakes in the business. BlackRock Inc. bought a new stake in Honest during the 2nd quarter worth approximately $25,662,000. Mak Capital One LLC bought a new position in Honest in the fourth quarter valued at approximately $9,104,000. Balyasny Asset Management L.P. lifted its stake in Honest by 796.2% in the fourth quarter. Balyasny Asset Management L.P. now owns 2,006,646 shares of the company's stock valued at $5,177,000 after buying an additional 1,782,742 shares in the last quarter. Goldman Sachs Group Inc. boosted its holdings in shares of Honest by 70.3% in the fourth quarter. Goldman Sachs Group Inc. now owns 1,520,331 shares of the company's stock valued at $3,922,000 after buying an additional 627,537 shares during the period. Finally, UBS Group AG boosted its holdings in shares of Honest by 77.3% in the fourth quarter. UBS Group AG now owns 1,014,939 shares of the company's stock valued at $2,619,000 after buying an additional 442,542 shares during the period. 45.54% of the stock is owned by institutional investors and hedge funds.
Analysts Set New Price Targets
Several equities analysts have recently issued reports on the company. Morgan Stanley boosted their target price on Honest from $3.40 to $5.70 and gave the stock an "equal weight" rating in a research report on Wednesday, August 12th. Freedom Capital upgraded shares of Honest from a "hold" rating to a "strong-buy" rating in a research report on Thursday, August 6th. Weiss Ratings raised shares of Honest from a "sell (d-)" rating to a "sell (d)" rating in a research note on Tuesday, August 11th. Northland Securities set a $5.50 price objective on shares of Honest in a report on Thursday, August 6th. Finally, Wall Street Zen raised shares of Honest from a "hold" rating to a "buy" rating in a research note on Saturday, August 8th. One research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, four have given a Hold rating and two have given a Sell rating to the company's stock. According to MarketBeat.com, the company has a consensus rating of "Hold" and an average price target of $4.84.
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Honest Company Profile
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The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.
Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.
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