Key Points
- Director David Kline bought 7,000 comScore shares at an average price of $5.29, investing $37,030 and establishing a direct position in the company.
- comScore shares opened at $4.85, matching the stock’s 12-month low, while its market capitalization stood at approximately $73.6 million. Institutional investors own 42.15% of the company.
- Analyst sentiment remains mixed: one analyst rates comScore a Buy and another a Sell, resulting in an overall “Hold” rating; Weiss Ratings separately reiterated a “sell (D-)” rating.
comScore, Inc. (NASDAQ:SCOR - Get Free Report) Director David Kline acquired 7,000 shares of the firm's stock in a transaction that occurred on Thursday, August 20th. The stock was acquired at an average price of $5.29 per share, with a total value of $37,030.00. Following the completion of the transaction, the director directly owned 7,000 shares in the company, valued at $37,030. This trade represents a ∞ increase in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink.
comScore Stock Performance
Shares of SCOR opened at $4.85 on Tuesday. comScore, Inc. has a twelve month low of $4.85 and a twelve month high of $10.18. The firm's 50 day moving average price is $6.98 and its two-hundred day moving average price is $7.16. The firm has a market cap of $73.62 million, a P/E ratio of 1.18 and a beta of 1.10.
Institutional Trading of comScore
A number of institutional investors have recently made changes to their positions in the business. Westerly Capital Management LLC boosted its holdings in comScore by 1.3% during the second quarter. Westerly Capital Management LLC now owns 400,000 shares of the company's stock worth $1,928,000 after purchasing an additional 5,000 shares during the last quarter. Susquehanna International Group LLP increased its stake in comScore by 15.3% in the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company's stock valued at $341,000 after buying an additional 5,191 shares during the last quarter. Citadel Advisors LLC acquired a new stake in comScore in the 3rd quarter valued at $96,000. Beartown Capital Management LLC bought a new stake in comScore during the 4th quarter worth about $820,000. Finally, Cerberus Capital Management L.P. lifted its position in comScore by 2,997.5% during the 4th quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company's stock worth $22,077,000 after buying an additional 3,286,825 shares in the last quarter. Institutional investors own 42.15% of the company's stock.
Wall Street Analyst Weigh In
Separately, Weiss Ratings reissued a "sell (d-)" rating on shares of comScore in a research note on Wednesday, June 24th. One equities research analyst has rated the stock with a Buy rating and one has given a Sell rating to the company. According to data from MarketBeat, the stock has an average rating of "Hold".
Read Our Latest Stock Report on SCOR
About comScore
(
Get Free Report)
comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company's analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.
The company's product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.
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