Key Points
- Director William Paul Livek purchased 20,000 comScore shares at an average price of $5.23, investing $104,600 and increasing his position by 10.13% to 217,473 shares.
- comScore shares opened at $5.25 and were up 1.7%, but remained below their 50-day and 200-day moving averages. The stock has traded between $4.60 and $10.18 over the past year.
- Analyst sentiment is mixed, with one Buy and one Sell rating producing a consensus Hold; institutional investors own 42.15% of the company, led by a significant stake increase from Cerberus Capital Management.
comScore, Inc. (NASDAQ:SCOR - Get Free Report) Director William Paul Livek acquired 20,000 shares of the stock in a transaction that occurred on Friday, August 28th. The stock was acquired at an average cost of $5.23 per share, for a total transaction of $104,600.00. Following the completion of the purchase, the director owned 217,473 shares in the company, valued at $1,137,383.79. The trade was a 10.13% increase in their position. The purchase was disclosed in a legal filing with the SEC, which is accessible through the SEC website.
comScore Trading Up 1.7%
NASDAQ:SCOR opened at $5.25 on Tuesday. The company has a market capitalization of $79.69 million, a P/E ratio of 1.28 and a beta of 1.10. The firm has a 50-day moving average price of $6.75 and a two-hundred day moving average price of $7.08. comScore, Inc. has a twelve month low of $4.60 and a twelve month high of $10.18.
Wall Street Analysts Forecast Growth
Separately, Weiss Ratings restated a "sell (d-)" rating on shares of comScore in a research report on Wednesday, June 24th. One investment analyst has rated the stock with a Buy rating and one has given a Sell rating to the stock. According to MarketBeat, the company has a consensus rating of "Hold".
Read Our Latest Analysis on SCOR
Institutional Trading of comScore
A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. Cerberus Capital Management L.P. raised its stake in comScore by 2,997.5% in the 4th quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company's stock valued at $22,077,000 after purchasing an additional 3,286,825 shares during the last quarter. Westerly Capital Management LLC boosted its stake in shares of comScore by 17.5% during the 4th quarter. Westerly Capital Management LLC now owns 470,000 shares of the company's stock worth $3,055,000 after purchasing an additional 70,000 shares during the last quarter. Beartown Capital Management LLC purchased a new stake in shares of comScore during the fourth quarter worth about $820,000. Susquehanna International Group LLP raised its position in shares of comScore by 15.3% in the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company's stock valued at $341,000 after buying an additional 5,191 shares during the last quarter. Finally, Citadel Advisors LLC acquired a new position in shares of comScore in the third quarter valued at approximately $96,000. Hedge funds and other institutional investors own 42.15% of the company's stock.
About comScore
(
Get Free Report)
comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company's analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.
The company's product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.
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