Kelli Keough Sells 10,954 Shares of SoFi Technologies (NASDAQ:SOFI) Stock

SoFi Technologies, Inc. (NASDAQ:SOFI - Get Free Report) EVP Kelli Keough sold 10,954 shares of the company's stock in a transaction on Monday, July 20th. The stock was sold at an average price of $17.19, for a total transaction of $188,299.26. Following the sale, the executive vice president directly owned 367,728 shares in the company, valued at $6,321,244.32. This trade represents a 2.89% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

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Kelli Keough also recently made the following trade(s):

• On Monday, June 22nd, Kelli Keough sold 10,954 shares of SoFi Technologies stock. The shares were sold at an average price of $17.35, for a total transaction of $190,051.90.
• On Wednesday, May 20th, Kelli Keough sold 10,037 shares of SoFi Technologies stock. The shares were sold at an average price of $15.53, for a total transaction of $155,874.61.

SoFi Technologies Stock Down 0.8%

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SoFi Technologies stock opened at $16.74 on Wednesday. The company has a debt-to-equity ratio of 0.17, a current ratio of 0.75 and a quick ratio of 0.13. The company's 50-day moving average is $17.27 and its 200-day moving average is $18.61. The firm has a market capitalization of $21.47 billion, a PE ratio of 38.05 and a beta of 2.14. SoFi Technologies, Inc. has a fifty-two week low of $14.92 and a fifty-two week high of $32.73.

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SoFi Technologies (NASDAQ:SOFI - Get Free Report) last issued its earnings results on Wednesday, April 29th. The company reported $0.12 earnings per share (EPS) for the quarter, meeting the consensus estimate of $0.12. SoFi Technologies had a net margin of 14.65% and a return on equity of 6.25%. The business had revenue of $1.09 billion during the quarter, compared to the consensus estimate of $1.05 billion. During the same period last year, the business posted $0.06 EPS. SoFi Technologies's revenue was up 42.6% on a year-over-year basis. Sell-side analysts anticipate that SoFi Technologies, Inc. will post 0.59 earnings per share for the current year.

SoFi Technologies News Summary

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: Notre Dame partnership expands brand reach. SoFi announced a multi-year agreement making it Notre Dame Athletics’ official financial services partner and the first company to place a jersey patch on Fighting Irish uniforms. The deal includes athlete financial education, scholarships and reported annual support of approximately £1.4 million, potentially helping SoFi attract younger customers and strengthen national brand awareness. SoFi and Notre Dame Athletics Launch Landmark Multi-Year Partnership
• Positive Sentiment: Analyst price-target increase provides modest support. Truist Financial raised its price target for SOFI from $17 to $18 while maintaining a Hold rating. The increase signals somewhat better expectations, although the unchanged rating limits the bullish impact. SoFi Technologies Stock Price Up on Analyst Upgrade
• Neutral Sentiment: Earnings are the main near-term catalyst. SoFi is scheduled to report second-quarter results on July 29. Analysts expect revenue growth of about 30%, supported by lending demand and continued member additions, but investors will focus on margins, credit performance and whether growth justifies the company’s valuation. SoFi Reports Earnings Tomorrow
• Negative Sentiment: Investors appear to be selling the partnership news. Despite the Notre Dame exposure, the sponsorship creates an incremental marketing expense and does not immediately change earnings fundamentals. The muted-to-lower stock reaction suggests traders are prioritizing the earnings report and valuation risks over the branding benefits.
• Negative Sentiment: Insider selling adds a minor overhang. Executive Vice President Kelli Keough sold 10,954 shares worth approximately $188,300 under a pre-arranged Rule 10b5-1 plan. Because the sale was scheduled in advance and represents only a small portion of her holdings, it is a limited signal but may still weigh on sentiment. SEC Insider Trading Filing

Analysts Set New Price Targets

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Several research firms have issued reports on SOFI. Needham & Company LLC dropped their price objective on SoFi Technologies from $33.00 to $25.00 and set a "buy" rating on the stock in a research note on Thursday, April 30th. Wells Fargo & Company reduced their target price on SoFi Technologies from $19.00 to $18.00 and set an "equal weight" rating for the company in a research note on Thursday, April 9th. The Goldman Sachs Group boosted their target price on SoFi Technologies from $17.00 to $21.00 and gave the stock a "neutral" rating in a report on Thursday, July 9th. Stephens dropped their price target on SoFi Technologies from $26.00 to $25.00 and set an "overweight" rating on the stock in a research note on Thursday, April 30th. Finally, Deutsche Bank Aktiengesellschaft reaffirmed a "hold" rating and set a $18.00 price target on shares of SoFi Technologies in a report on Thursday, April 30th. Seven research analysts have rated the stock with a Buy rating, eleven have assigned a Hold rating and three have issued a Sell rating to the company. According to MarketBeat.com, SoFi Technologies has a consensus rating of "Hold" and an average target price of $22.83.

Check Out Our Latest Report on SOFI

Hedge Funds Weigh In On SoFi Technologies

Institutional investors and hedge funds have recently made changes to their positions in the company. Valley Wealth Managers Inc. acquired a new stake in SoFi Technologies during the 4th quarter worth approximately $25,000. Blue Trust Inc. grew its holdings in SoFi Technologies by 655.2% in the 4th quarter. Blue Trust Inc. now owns 1,012 shares of the company's stock valued at $26,000 after buying an additional 878 shares in the last quarter. Vermillion Wealth Management Inc. grew its holdings in SoFi Technologies by 283.1% in the 4th quarter. Vermillion Wealth Management Inc. now owns 1,000 shares of the company's stock valued at $26,000 after buying an additional 739 shares in the last quarter. Reflection Asset Management acquired a new position in SoFi Technologies in the 4th quarter valued at $28,000. Finally, Thurston Springer Miller Herd & Titak Inc. bought a new position in SoFi Technologies during the 4th quarter worth $29,000. Institutional investors and hedge funds own 38.43% of the company's stock.

About SoFi Technologies

(Get Free Report)

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company's core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.

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