Kelli Keough Sells 10,203 Shares of SoFi Technologies (NASDAQ:SOFI) Stock

Key Points

  • SoFi EVP Kelli Keough sold 10,203 shares at an average price of $16.99, generating $173,348.97. The transaction was conducted under a pre-arranged Rule 10b5-1 plan, leaving her with 408,073 shares.
  • SoFi reported quarterly EPS of $0.12 versus the $0.11 consensus estimate, while revenue reached $1.21 billion, up 42.5% year over year and above expectations.
  • Analyst sentiment remains mixed, with a consensus “Hold” rating and an average price target of $22.52. Meanwhile, the company’s SoFiUSD stablecoin has begun settling Mastercard card transactions, though its eventual revenue impact remains unproven.

SoFi Technologies, Inc. (NASDAQ:SOFI - Get Free Report) EVP Kelli Keough sold 10,203 shares of the business's stock in a transaction dated Monday, September 21st. The stock was sold at an average price of $16.99, for a total transaction of $173,348.97. Following the sale, the executive vice president owned 408,073 shares in the company, valued at $6,933,160.27. This trade represents a 2.44% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Kelli Keough also recently made the following trade(s):

  • On Thursday, August 20th, Kelli Keough sold 11,286 shares of SoFi Technologies stock. The stock was sold at an average price of $18.00, for a total transaction of $203,148.00.
  • On Monday, July 20th, Kelli Keough sold 10,954 shares of SoFi Technologies stock. The shares were sold at an average price of $17.19, for a total transaction of $188,299.26.

SoFi Technologies Price Performance




Shares of SOFI opened at $16.55 on Thursday. SoFi Technologies, Inc. has a fifty-two week low of $14.88 and a fifty-two week high of $32.73. The firm's 50 day moving average price is $17.63 and its 200 day moving average price is $17.31. The company has a market cap of $21.38 billion, a P/E ratio of 34.48, a PEG ratio of 1.41 and a beta of 2.20. The company has a quick ratio of 0.10, a current ratio of 0.74 and a debt-to-equity ratio of 0.30.

SoFi Technologies (NASDAQ:SOFI - Get Free Report) last issued its quarterly earnings results on Wednesday, July 29th. The company reported $0.12 EPS for the quarter, beating the consensus estimate of $0.11 by $0.01. The company had revenue of $1.21 billion during the quarter, compared to analysts' expectations of $1.11 billion. SoFi Technologies had a net margin of 14.78% and a return on equity of 6.22%. The firm's revenue was up 42.5% compared to the same quarter last year. During the same quarter last year, the company posted $0.08 EPS. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. On average, research analysts forecast that SoFi Technologies, Inc. will post 0.61 earnings per share for the current fiscal year.

Key Headlines Impacting SoFi Technologies

Here are the key news stories impacting SoFi Technologies this week:

  • Positive Sentiment: SoFi Bank has begun settling its entire debit- and credit-card program on Mastercard’s network using SoFiUSD, its dollar-backed stablecoin. The program covers more than $25 billion in annualized card volume and makes SoFi the first nationally chartered U.S. bank reported to use a bank-issued stablecoin for live card settlement. SoFi Becomes First U.S. Bank to Settle Card Payments on Stablecoin
  • Positive Sentiment: The Mastercard integration could create a growth engine for fee-based revenue by making blockchain settlement part of routine payments. SoFi and Mastercard are also exploring additional uses, including cross-border payments and remittances. The development helped drive an earlier rally in SOFI as investors viewed it as a way to expand beyond lending. SoFi Brings SoFiUSD to Mastercard
  • Neutral Sentiment: The launch is strategically significant, but the articles do not identify a material revenue contribution yet. Investors still need evidence that SoFiUSD adoption, transaction volumes and related services can generate meaningful earnings rather than simply reduce settlement friction.
  • Negative Sentiment: Consumer-lending stocks, including SoFi, faced sector-wide selling as the broader financial group remained roughly flat. The move suggests profit-taking and concern about lending exposure, despite reports that SoFi’s delinquencies and charge-offs have improved while originations reached records. Consumer Lending Stocks Slide
  • Negative Sentiment: Commentary also notes that cryptocurrency has yet to achieve broad consumer and merchant adoption at scale. That skepticism limits how much investors may immediately value SoFi’s stablecoin initiative and is weighing on the stock’s reaction to the announcement.

Analysts Set New Price Targets

A number of equities research analysts have issued reports on SOFI shares. Needham & Company LLC reduced their price target on SoFi Technologies from $25.00 to $24.00 and set a "buy" rating on the stock in a research report on Thursday, July 30th. Scotiabank assumed coverage on SoFi Technologies in a research report on Wednesday, September 2nd. They set a "sector outperform" rating and a $25.00 price objective for the company. Loop Capital initiated coverage on shares of SoFi Technologies in a research note on Tuesday, September 8th. They set a "hold" rating and a $22.00 target price on the stock. Piper Sandler initiated coverage on shares of SoFi Technologies in a report on Monday, August 17th. They issued an "overweight" rating and a $22.00 target price on the stock. Finally, Morgan Stanley decreased their price target on shares of SoFi Technologies from $16.00 to $15.00 and set an "underweight" rating for the company in a research note on Thursday, July 30th. Nine equities research analysts have rated the stock with a Buy rating, eleven have issued a Hold rating and three have issued a Sell rating to the company. According to MarketBeat, SoFi Technologies currently has a consensus rating of "Hold" and an average price target of $22.52.

Get Our Latest Analysis on SOFI

Hedge Funds Weigh In On SoFi Technologies

Large investors have recently bought and sold shares of the stock. Vermillion Wealth Management Inc. boosted its position in shares of SoFi Technologies by 283.1% in the 4th quarter. Vermillion Wealth Management Inc. now owns 1,000 shares of the company's stock valued at $26,000 after purchasing an additional 739 shares during the period. Reflection Asset Management acquired a new stake in SoFi Technologies during the 4th quarter worth $28,000. SHP Wealth Management purchased a new position in SoFi Technologies during the 4th quarter worth $36,000. Compass Financial Management LLC purchased a new position in SoFi Technologies during the 2nd quarter worth $34,000. Finally, Cornerstone Planning Group LLC increased its stake in SoFi Technologies by 232.1% in the first quarter. Cornerstone Planning Group LLC now owns 2,099 shares of the company's stock valued at $34,000 after purchasing an additional 1,467 shares during the period. Institutional investors and hedge funds own 38.43% of the company's stock.

SoFi Technologies Company Profile

(Get Free Report)

SoFi Technologies, Inc is a financial technology company that provides digital financial services to consumers in the United States. The company began in 2011 as a platform focused on student loan refinancing and has expanded into a broader range of lending, banking and investment products.

Through its SoFi platform, the company offers personal loans, student loans, home loans, checking and savings accounts, credit cards, brokerage and investing services, and financial planning tools. Its products are primarily delivered through digital channels, including its website and mobile applications.

SoFi also operates a technology platform business through Galileo Financial Technologies and Technisys, which provide payment, account-management and other financial infrastructure to banks, fintech companies and other businesses.

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