Wealthfront (NASDAQ:WLTH) Director Sells $100,000.00 in Stock

September 12, 2026 by InsiderTrades.com

Key Points

Director sale: Kenneth Goldman sold 10,000 Wealthfront shares for $100,000 at $10 each, reducing his holdings by 16.76% to 49,655 shares. The transaction was conducted under a pre-arranged Rule 10b5-1 trading plan.
Mixed financial performance: Wealthfront reported quarterly earnings of $0.10 per share, beating estimates by $0.01, while revenue rose 0.9% year over year to $91.87 million. However, the company remained unprofitable, with a negative net margin of 19.42% and negative return on equity of 15.99%.
Investor outlook remains cautious: Shares were recently down 4.6%, and analysts’ consensus rating is “Hold,” with an average price target of $12. Institutional investors have added positions, but analysts have generally reduced their price targets amid profitability concerns.

Wealthfront (NASDAQ:WLTH - Get Free Report) Director Kenneth Goldman sold 10,000 shares of the company's stock in a transaction that occurred on Thursday, September 10th. The shares were sold at an average price of $10.00, for a total transaction of $100,000.00. Following the completion of the transaction, the director owned 49,655 shares of the company's stock, valued at $496,550. This trade represents a 16.76% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Wealthfront Stock Down 4.6%

Shares of NASDAQ:WLTH opened at $10.38 on Friday. Wealthfront has a 12 month low of $7.20 and a 12 month high of $14.88. The company's fifty day simple moving average is $9.39 and its 200 day simple moving average is $9.63. The firm has a market cap of $1.55 billion and a price-to-earnings ratio of -11.16.

Wealthfront (NASDAQ:WLTH - Get Free Report) last announced its earnings results on Wednesday, September 9th. The company reported $0.10 earnings per share for the quarter, topping analysts' consensus estimates of $0.09 by $0.01. The firm had revenue of $91.87 million during the quarter. Wealthfront had a negative net margin of 19.42% and a negative return on equity of 15.99%. The firm's revenue was up .9% on a year-over-year basis. Research analysts expect that Wealthfront will post 0.4 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Wealthfront

A number of institutional investors and hedge funds have recently modified their holdings of the company. BlackRock Inc. bought a new stake in Wealthfront in the second quarter valued at approximately $74,766,000. Renaissance Technologies LLC bought a new position in shares of Wealthfront during the 1st quarter worth approximately $1,622,000. Bank of America Corp DE increased its holdings in shares of Wealthfront by 1,461.0% during the 1st quarter. Bank of America Corp DE now owns 743,163 shares of the company's stock worth $6,874,000 after acquiring an additional 695,555 shares during the last quarter. Southpoint Capital Advisors LP bought a new stake in Wealthfront in the 1st quarter valued at $12,950,000. Finally, PEAK6 LLC acquired a new stake in Wealthfront during the 2nd quarter valued at $2,012,000.

Wall Street Analysts Forecast Growth

Several research firms have commented on WLTH. Keefe, Bruyette & Woods cut their target price on Wealthfront from $11.00 to $10.50 and set a "market perform" rating on the stock in a research note on Monday, July 13th. Wells Fargo & Company decreased their target price on shares of Wealthfront from $12.00 to $11.50 and set an "overweight" rating for the company in a research report on Tuesday, August 4th. The Goldman Sachs Group reiterated a "neutral" rating and issued a $10.00 price target on shares of Wealthfront in a research note on Thursday. Royal Bank Of Canada reduced their price objective on shares of Wealthfront from $13.00 to $11.00 and set an "outperform" rating for the company in a research note on Thursday. Finally, Wall Street Zen upgraded Wealthfront from a "sell" rating to a "hold" rating in a report on Saturday, July 18th. Four equities research analysts have rated the stock with a Buy rating, four have given a Hold rating and one has given a Sell rating to the stock. According to MarketBeat.com, the stock has an average rating of "Hold" and a consensus price target of $12.00.

Get Our Latest Stock Report on WLTH

More Wealthfront News

Here are the key news stories impacting Wealthfront this week:

Positive Sentiment: Wealthfront reported fiscal second-quarter adjusted earnings of $0.10 per share, ahead of the $0.09 consensus estimate, while revenue reached $91.87 million and increased approximately 0.9% year over year. The results initially supported a sharp advance in WLTH shares. Wealthfront Shares Advance After Fiscal Q2 Earnings Fall, Revenue Rises
Positive Sentiment: Platform assets surpassed $100 billion, a scale milestone that may improve investor confidence in Wealthfront’s ability to attract and retain customer assets. The company also plans to transition customers to a Wealthfront Brokerage Account in October, potentially supporting broader product adoption and monetization. Wealthfront Plans October Transition to Wealthfront Brokerage Account
Neutral Sentiment: Reported short-interest data showed zero shares sold short and a zero-day days-to-cover ratio, but the disclosure also contained an invalid percentage-change figure. The data therefore offers little reliable insight into trading pressure.
Negative Sentiment: Quarterly profit declined because of higher expenses, and Wealthfront continues to post a negative net margin and negative return on equity. These profitability concerns may limit the benefit of the earnings beat. Wealthfront Q2 Profit Drops From Higher Expenses
Negative Sentiment: Johnson Fistel announced an investigation into potential securities claims related to post-IPO disclosures and declines in Wealthfront’s stock. Although no wrongdoing has been established, the investigation adds regulatory and litigation risk. Wealthfront Investor Alert
Negative Sentiment: Director Kenneth Goldman sold 10,000 shares for $100,000, reducing his position by 16.76%. The sale was made under a pre-arranged Rule 10b5-1 plan, which reduces its value as a discretionary bearish signal but may still affect sentiment.

About Wealthfront

(Get Free Report)

Wealthfront (NASDAQ:WLTH) is a technology-driven wealth management firm that provides automated investment services to individual investors. Operating as a robo-advisor, the company uses algorithms and software to construct and manage diversified portfolios largely composed of low-cost exchange-traded funds (ETFs). Its platform is geared toward long-term, goal-based investing with an emphasis on passive strategies, automated rebalancing and straightforward user experience delivered through web and mobile applications.

The company’s product suite includes automated portfolio management, tax-loss harvesting and goal-planning tools that help clients set and track financial objectives.