W. Keith  Smith net worth and biography

W. Keith Smith Biography and Net Worth

President and Director of Direct Digital

Mr. Smith is a co-founder of the Company and became our President on August 23, 2021 and, from 2018 until the completion of the Organizational Transactions, served in the role of Managing Partner of the Company. Prior to founding Direct Digital Holdings, Mr. Smith was a Managing Partner at Parkview Advisors, LLC, and President and CEO of Parkview Capital Credit, Inc., from November 2014 to April 2020, where he invested and managed more than $75 million with small-and mid-sized businesses to provide acquisition and growth capital. Prior to Parkview, Mr. Smith served as Managing Director for a private equity, direct lending platform, Capital Point Partners, where he invested and managed more than $150 million in direct lending first lien, second lien and mezzanine investments, as well as complimentary minority equity investments. Prior to Capital Point Partners, he worked for Rabobank International (“RI”) from 2006 to 2009, where he was a Vice President and Portfolio Manager of more than $2 billion in direct lending and structured credit bank assets for one of the company’s special investment vehicles. He played a key role in originating new client transactions as well as managing a book of existing bank clients. Prior to RI, he was an Associate Director in the Structured Finance Group of Standard & Poor’s from 2003 to 2006, where he analyzed and rated transactions across a broad spectrum of asset types. In addition to his investment banking background, Mr. Smith also has over six years of legal experience as an attorney and has served on the boards of numerous portfolio companies. Mr. Smith holds a B.A. in Economics from The University of Texas at Austin; a J.D. from Southern Methodist University; and an M.B.A. from The Olin School of Business at Washington University in St. Louis.

What is W. Keith Smith's net worth?

The estimated net worth of W. Keith Smith is at least $44.80 as of July 28th, 2025. Mr. Smith owns 128 shares of Direct Digital stock worth more than $45 as of October 13th. This net worth evaluation does not reflect any other assets that Mr. Smith may own. Learn More about W. Keith Smith's net worth.

How do I contact W. Keith Smith?

The corporate mailing address for Mr. Smith and other Direct Digital executives is 1177 West Loop South, Suite 1310, Houston, TX, 77027. Direct Digital can also be reached via phone at 832-402-1051 and via email at [email protected]. Learn More on W. Keith Smith's contact information.

Has W. Keith Smith been buying or selling shares of Direct Digital?

W. Keith Smith has not been actively trading shares of Direct Digital during the last ninety days. Most recently, W. Keith Smith sold 36 shares of the business's stock in a transaction on Monday, July 28th. The shares were sold at an average price of $118.80, for a transaction totalling $4,276.80. Following the completion of the sale, the president now directly owns 128 shares of the company's stock, valued at $15,206.40. Learn More on W. Keith Smith's trading history.

Who are Direct Digital's active insiders?

Direct Digital's insider roster includes Richard Cohen (Director), Antoinette Leatherberry (Director), W. Keith Smith (President and Director), and Mark Walker (CEO, Co-Founder, & Chairman). Learn More on Direct Digital's active insiders.

Are insiders buying or selling shares of Direct Digital?

In the last twelve months, insiders at the sold shares 10 times. They sold a total of 3,822 shares worth more than $9,199.04. The most recent insider tranaction occured on September, 2nd when CEO Mark D. Walker sold 500 shares worth more than $950.00. Insiders at Direct Digital own 25.6% of the company. Learn More about insider trades at Direct Digital.

Information on this page was last updated on 9/2/2026.

W. Keith Smith Insider Trading History at Direct Digital

Transaction DateBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
7/28/2025Sell36$118.80$4,276.80128View SEC Filing Icon  
7/25/2025Sell40$116.60$4,664.00165View SEC Filing Icon  
7/24/2025Sell71$116.60$8,278.60205View SEC Filing Icon  
7/23/2025Sell54$112.20$6,058.80277View SEC Filing Icon  
7/22/2025Sell69$112.20$7,741.80331View SEC Filing Icon  
7/21/2025Sell77$114.40$8,808.80401View SEC Filing Icon  
7/18/2025Sell88$112.20$9,873.60478View SEC Filing Icon  
7/17/2025Sell90$114.40$10,296.00567View SEC Filing Icon  
7/16/2025Sell53$116.60$6,179.80657View SEC Filing Icon  
7/15/2025Sell36$118.80$4,276.80711View SEC Filing Icon  
7/15/2025Sell36$118.80$4,276.80711View SEC Filing Icon  
7/14/2025Sell93$121.00$11,253.00747View SEC Filing Icon  
3/26/2025Sell93$171.60$15,958.8055View SEC Filing Icon  
3/24/2025Sell46$167.20$7,691.20183View SEC Filing Icon  
3/21/2025Sell26$167.20$4,347.20230View SEC Filing Icon  
3/19/2025Sell46$176.00$8,096.00328View SEC Filing Icon  
3/17/2025Sell39$160.60$6,263.40397View SEC Filing Icon  
3/14/2025Sell72$169.40$12,196.80437View SEC Filing Icon  
3/12/2025Sell67$182.60$12,234.20526View SEC Filing Icon  
11/15/2024Sell1$396.00$396.00349View SEC Filing Icon  
12/11/2023Sell354$2,448.60$866,804.40782View SEC Filing Icon  
8/26/2022Sell272$688.60$187,299.20181View SEC Filing Icon  
See Full Table

W. Keith Smith Buying and Selling Activity at Direct Digital

This chart shows W. Keith Smith's buying and selling at Direct Digital by year and by quarter.

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Direct Digital Company Overview

Direct Digital logo
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
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Today's Range

Now: $0.36
Low: $0.33
High: $0.36

50 Day Range

MA: $1.89
Low: $0.35
High: $2.77

2 Week Range

Now: $0.36
Low: $0.33
High: $92.40

Volume

7,021 shs

Average Volume

339,888 shs

Market Capitalization

$289.08 thousand

P/E Ratio

N/A

Dividend Yield

N/A

Beta

5.33