Endeavor Group Holdings, Inc. operates as an entertainment, sports, and content company worldwide. The Owned Sports Properties segment operates a portfolio of sports properties, including Ultimate Fighting Championship, Professional Bull Rider, Euroleague, and Diamond Baseball Holdings that license broadcast and other intellectual property rights and operate exclusive live events. The Events, Experiences & Rights segment provides services to live events, including sporting events, fashion, art fairs and music, culinary, and lifestyle festivals. This segment also produces and distributes sports video programming, as well as operates events on behalf of third parties. The Representation segment offers services to talent across entertainment, sports, and fashion, such as actors, directors, writers, athletes, models, musicians, and other artists in various mediums. This segment provides brand strategy, marketing, advertising, public relations, analytics, digital, activation, and experiential services to corporate and other clients; intellectual property licensing services to a portfolio of entertainment, sports, and consumer product brands; and content development, production, financing, sales, and advisory services for television properties, documentaries, feature films, and podcasts. The Sports Data & Technology segment delivers live streaming and data feeds for sports events to sportsbooks, rightsholders, and media partners, as well as on-demand virtual sports products and front-end solutions, including the UFC Event Centre. This segment also specializes in betting engine products, services and technology, processing various bets annually, as well as trading, pricing, and risk management tools; player account and wallet solutions; front-end user experiences and user interfaces; and content offerings, such as BetBuilder, DonBest pricing feeds, and a sports content aggregation platform. The company was founded in 1898 and is based in Beverly Hills, California.