William Bode Biography and Net Worth

Insider of Planet Fitness

Bill Bode has served as Planet Fitness Chief Operations Officer since December 2020. In this role, he leads our Franchise Operations, Corporate Operations and Vendor teams. He joined Planet Fitness in 2016 as the Senior Vice President of Franchise Operations. Prior to joining Planet Fitness, Mr. Bode held several senior leadership positions at Dunkin' Brands, including serving as Regional Vice President of Dunkin' Donuts Northeast where he was responsible for overseeing the operations of more than 2,600 restaurants. Throughout his tenure at Dunkin’ Brands, Mr. Bode was also responsible for U.S brand compliance and business development along with leadership positions overseeing training, store development, marketing, and franchising. Prior to joining Dunkin' Brands, he was a Dunkin' Donuts franchisee in Richmond, VA.

What is William Bode's net worth?: The estimated net worth of William Bode is at least $1.40 million as of September 14th, 2026. Mr. Bode owns 32,939 shares of Planet Fitness stock worth more than $1,403,893 as of September 27th. This net worth estimate does not reflect any other assets that Mr. Bode may own. Learn More about William Bode's net worth.
How do I contact William Bode?: The corporate mailing address for Mr. Bode and other Planet Fitness executives is 4 LIBERTY LANE WEST, HAMPTON NH, 03842. Planet Fitness can also be reached via phone at (603) 750-0001 and via email at [email protected]. Learn More on William Bode's contact information.
Has William Bode been buying or selling shares of Planet Fitness?: During the last quarter, William Bode has sold $358,540.00 in shares of Planet Fitness stock. Most recently, William Bode sold 7,000 shares of the business's stock in a transaction on Monday, September 14th. The shares were sold at an average price of $51.22, for a transaction totalling $358,540.00. Following the completion of the sale, the chief operating officer now directly owns 32,939 shares of the company's stock, valued at $1,687,135.58. Learn More on William Bode's trading history.
Who are Planet Fitness' active insiders?: Planet Fitness' insider roster includes Craig Benson (CEO), William Bode (Insider), Thomas Fitzgerald, III (CFO), Dorvin Lively (President), Brian O'Donnell (CAO), Frances Rathke (Director), Christopher Rondeau (CEO), Jennifer Simmons (Insider), Stephen Spinelli, Jr. (Director), Christopher Tanco (Director), and Jeremy Tucker (CMO). Learn More on Planet Fitness' active insiders.
Are insiders buying or selling shares of Planet Fitness?: In the last year, Planet Fitness insiders bought shares 3 times. They purchased a total of 17,328 shares worth more than $843,113.44. In the last year, insiders at the sold shares 1 times. They sold a total of 7,000 shares worth more than $358,540.00. The most recent insider tranaction occured on September, 14th when Director Christopher Tanco bought 2,328 shares worth more than $119,263.44. Insiders at Planet Fitness own 0.9% of the company. Learn More about insider trades at Planet Fitness.
Information on this page was last updated on 9/14/2026.

William Bode Insider Trading History at Planet Fitness

Transaction Date	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction
9/14/2026	Sell	7,000	$51.22	$358,540.00	32,939
4/11/2022	Sell	44	$81.25	$3,575.00	7,310
4/5/2022	Sell	116	$83.88	$9,730.08	7,354
4/5/2021	Sell	446	$79.86	$35,617.56	6,183

William Bode Buying and Selling Activity at Planet Fitness

Planet Fitness Company Overview

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.

Today's Range

Now: $42.62

$40.73

$43.16

50 Day Range

MA: $51.36

$40.78

$56.63

2 Week Range

Now: $42.62

$37.03

$114.26

Volume

3,625,174 shs

Average Volume

2,409,225 shs

Market Capitalization

$3.22 billion

P/E Ratio

14.45

Dividend Yield

N/A

Beta

1.01