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SMPL Insider Trading

Insider Ownership Percentage: 8.76%
Insider Buying (Last 12 Months): $499,334.96
Insider Selling (Last 12 Months): $300,324.73

Simply Good Foods Insider Trading History Chart

This chart shows the insider buying and selling history at Simply Good Foods by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Simply Good Foods Share Price & Price History

Current Price: $14.13
Price Change: ▼ Price Decrease of -0.45 (-3.09%)
As of 03/20/2026 05:00 PM ET

This chart shows the closing price history over time for SMPL up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Simply Good Foods Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
11/17/2025Michael L. ClawsonInsiderBuy5,000$20.00$100,000.0037,620View SEC Filing Icon  
11/11/2025Timothy Allen MatthewsCAOSell5,859$19.47$114,074.7318,065View SEC Filing Icon  
11/6/2025Christopher J BealerCFOBuy9,946$20.01$199,019.4632,966View SEC Filing Icon  
7/23/2025Geoff E. TannerCEOBuy6,050$33.11$200,315.5098,190View SEC Filing Icon  
4/11/2025Stuart E. Heflin, Jr.SVPSell5,000$37.25$186,250.0012,839View SEC Filing Icon  
11/18/2024Timothy Richard KraftInsiderSell76,761$37.60$2,886,213.6040,068View SEC Filing Icon  
11/14/2024Brian K. RatzanDirectorSell50,000$37.38$1,869,000.002,049,387View SEC Filing Icon  
11/14/2024Timothy Allen MatthewsCAOSell5,325$37.31$198,675.7517,063View SEC Filing Icon  
11/12/2024Joseph ScalzoDirectorSell147,200$36.86$5,425,792.00141,439View SEC Filing Icon  
11/11/2024Timothy Richard KraftInsiderSell21,209$36.50$774,128.5040,068View SEC Filing Icon  
11/8/2024Joseph ScalzoDirectorSell2,374$36.23$86,010.02136,830View SEC Filing Icon  
11/6/2024Joseph ScalzoDirectorSell25,000$35.99$899,750.00139,204View SEC Filing Icon  
7/31/2024Stuart E. Heflin, Jr.SVPSell1,058$34.44$36,437.5219,319View SEC Filing Icon  
5/10/2024James D. WhiteDirectorSell4,000$38.17$152,680.0017,027View SEC Filing Icon  
1/25/2024Robert G. MontgomeryDirectorSell2,500$39.36$98,400.0052,738View SEC Filing Icon  
1/11/2024Susan HunsbergerSVPSell35,010$40.63$1,422,456.3030,768View SEC Filing Icon  
1/8/2024Stuart E. Heflin, Jr.SVPSell1,048$40.45$42,391.6021,084View SEC Filing Icon  
1/4/2024Brian K. RatzanDirectorSell30,768$42.73$1,314,716.642,195,560View SEC Filing Icon  
12/6/2023Brian K. RatzanDirectorSell51,512$40.20$2,070,782.402,234,508View SEC Filing Icon  
12/4/2023Brian K. RatzanDirectorSell61,284$40.14$2,459,939.762,314,786View SEC Filing Icon  
11/9/2023Timothy Richard KraftInsiderSell4,379$38.00$166,402.0042,363View SEC Filing Icon  
7/24/2023Brian K. RatzanDirectorSell300,000$37.78$11,334,000.002,372,557View SEC Filing Icon  
7/6/2023Jill M. ShortInsiderSell5,410$37.34$202,009.4033,188View SEC Filing Icon  
7/3/2023Geoff E. TannerCOOBuy6,850$36.61$250,778.5033,762View SEC Filing Icon  
5/15/2023Brian K. RatzanDirectorSell15,133$40.00$605,320.002,672,557View SEC Filing Icon  
5/11/2023Timothy Allen MatthewsCAOSell16,800$39.43$662,424.0018,039View SEC Filing Icon  
5/11/2023Timothy Richard KraftInsiderSell10,656$39.61$422,084.1628,966View SEC Filing Icon  
5/10/2023Robert G. MontgomeryDirectorSell5,000$39.05$195,250.0051,467View SEC Filing Icon  
5/5/2023Timothy Richard KraftInsiderSell13,520$37.22$503,214.4039,622View SEC Filing Icon  
4/10/2023Geoff E. TannerCOOBuy6,912$36.17$250,007.046,912View SEC Filing Icon  
4/10/2023Jeremy Scott IvieInsiderSell2,823$36.96$104,338.0824,610View SEC Filing Icon  
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SEC Filings (Institutional Ownership Changes) for Simply Good Foods (NASDAQ:SMPL)

88.45% of Simply Good Foods stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at SMPL by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Simply Good Foods Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
3/20/2026Hsbc Holdings PLC29,567$0.60M0.0%N/A0.032%Search for SEC Filing on Google Icon
3/17/2026Rockefeller Capital Management L.P.2,951$59K0.0%-21.6%0.003%Search for SEC Filing on Google Icon
3/9/2026Corient Private Wealth LLC15,057$0.30M0.0%N/A0.016%Search for SEC Filing on Google Icon
2/24/2026Villanova Investment Management Co LLC89,330$1.79M1.3%N/A0.096%Search for SEC Filing on Google Icon
2/24/2026River Road Asset Management LLC1,586,490$31.86M0.3%N/A1.714%Search for SEC Filing on Google Icon
2/24/2026Pacer Advisors Inc.323,674$6.50M0.0%N/A0.350%Search for SEC Filing on Google Icon
2/19/2026T. Rowe Price Investment Management Inc.1,895,829$38.07M0.0%-26.2%2.048%Search for SEC Filing on Google Icon
2/19/2026Invesco Ltd.421,116$8.46M0.0%-0.6%0.455%Search for SEC Filing on Google Icon
2/19/2026Corient Private Wealth LLC15,057$0.30M0.0%N/A0.016%Search for SEC Filing on Google Icon
2/18/2026Vident Advisory LLC30,523$0.61M0.0%+33.5%0.033%Search for SEC Filing on Google Icon
2/18/2026State of Tennessee Department of Treasury43,838$0.82M0.0%+28.8%0.047%Search for SEC Filing on Google Icon
2/18/2026Fuller & Thaler Asset Management Inc.1,908,919$38.33M0.1%-0.7%2.062%Search for SEC Filing on Google Icon
2/18/2026Empowered Funds LLC2,946$59K0.0%N/A0.003%Search for SEC Filing on Google Icon
2/18/2026XTX Topco Ltd242,180$4.86M0.1%+792.7%0.262%Search for SEC Filing on Google Icon
2/18/2026Voloridge Investment Management LLC1,016,156$20.40M0.1%+12.6%1.098%Search for SEC Filing on Google Icon
2/18/2026Wellington Management Group LLP1,133,324$22.76M0.0%-41.8%1.224%Search for SEC Filing on Google Icon
2/18/2026Tudor Investment Corp ET AL42,358$0.85M0.0%-79.7%0.046%Search for SEC Filing on Google Icon
2/18/2026Quadrature Capital Ltd13,985$0.28M0.0%N/A0.015%Search for SEC Filing on Google Icon
2/18/2026Oxford Asset Management LLP19,614$0.39M0.2%N/A0.021%Search for SEC Filing on Google Icon
2/18/2026Millennium Management LLC228,461$4.59M0.0%-81.7%0.247%Search for SEC Filing on Google Icon
2/18/2026Man Group plc236,931$4.76M0.0%+497.7%0.256%Search for SEC Filing on Google Icon
2/18/2026Gotham Asset Management LLC23,867$0.48M0.0%-61.9%0.026%Search for SEC Filing on Google Icon
2/18/2026Engineers Gate Manager LP220,475$4.43M0.1%+8.2%0.238%Search for SEC Filing on Google Icon
2/18/2026Balyasny Asset Management L.P.798,836$16.04M0.0%+66.2%0.863%Search for SEC Filing on Google Icon
2/18/2026Boothbay Fund Management LLC14,273$0.29M0.0%-51.6%0.015%Search for SEC Filing on Google Icon
2/18/2026Armistice Capital LLC536,000$10.76M0.1%N/A0.579%Search for SEC Filing on Google Icon
2/17/2026Freestone Grove Partners LP31,829$0.64M0.0%-90.3%0.034%Search for SEC Filing on Google Icon
2/17/2026Schonfeld Strategic Advisors LLC40,945$0.82M0.0%-77.4%0.044%Search for SEC Filing on Google Icon
2/17/2026AQR Capital Management LLC117,332$2.36M0.0%+263.7%0.127%Search for SEC Filing on Google Icon
2/17/2026Jain Global LLC81,208$1.63M0.0%-4.6%0.088%Search for SEC Filing on Google Icon
2/17/2026Trexquant Investment LP129,637$2.60M0.0%-46.7%0.140%Search for SEC Filing on Google Icon
2/17/2026Jump Financial LLC452,676$9.09M0.1%+85.6%0.489%Search for SEC Filing on Google Icon
2/17/2026Price T Rowe Associates Inc. MD705,176$14.16M0.0%+1.5%0.762%Search for SEC Filing on Google Icon
2/17/2026T. Rowe Price Investment Management Inc.836,003$16.79M0.0%-67.5%0.903%Search for SEC Filing on Google Icon
2/17/2026Russell Investments Group Ltd.11,509$0.23M0.0%-42.9%0.012%Search for SEC Filing on Google Icon
2/17/2026Royal Bank of Canada32,375$0.65M0.0%-95.8%0.035%Search for SEC Filing on Google Icon
2/17/2026Cynosure Group LLC43,519$0.87M0.0%+319.7%0.047%Search for SEC Filing on Google Icon
2/16/2026Squarepoint Ops LLC80,175$1.61M0.0%-38.1%0.087%Search for SEC Filing on Google Icon
2/16/2026Verition Fund Management LLC178,762$3.59M0.0%-15.5%0.193%Search for SEC Filing on Google Icon
2/16/2026Mariner LLC12,461$0.25M0.0%N/A0.013%Search for SEC Filing on Google Icon
2/16/2026Healthcare of Ontario Pension Plan Trust Fund456,468$9.17M0.0%N/A0.493%Search for SEC Filing on Google Icon
2/16/2026Barclays PLC184,146$3.70M0.0%-58.7%0.199%Search for SEC Filing on Google Icon
2/13/2026Marshall Wace LLP77,161$1.55M0.0%-94.0%0.083%Search for SEC Filing on Google Icon
2/13/2026The Manufacturers Life Insurance Company 44,909$0.90M0.0%-2.8%0.049%Search for SEC Filing on Google Icon
2/13/2026Bridgewater Associates LP100,196$2.01M0.0%-39.8%0.108%Search for SEC Filing on Google Icon
2/13/2026Public Sector Pension Investment Board317,972$6.39M0.0%-11.9%0.343%Search for SEC Filing on Google Icon
2/13/2026Headlands Technologies LLC66,109$1.33M0.1%+250.1%0.071%Search for SEC Filing on Google Icon
2/13/2026Charles Schwab Investment Management Inc.1,165,588$23.41M0.0%+11.0%1.259%Search for SEC Filing on Google Icon
2/13/2026Police & Firemen s Retirement System of New Jersey24,758$0.50M0.0%-6.7%0.027%Search for SEC Filing on Google Icon
2/13/2026State Street Corp3,538,666$71.06M0.0%-0.9%3.823%Search for SEC Filing on Google Icon
2/13/2026UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC184,904$3.71M0.0%-3.9%0.200%Search for SEC Filing on Google Icon
2/13/2026Wells Fargo & Company MN103,246$2.07M0.0%+58.6%0.112%Search for SEC Filing on Google Icon
2/13/2026Quadrant Capital Group LLC6,496$0.13M0.0%+68.6%0.007%Search for SEC Filing on Google Icon
2/12/2026HRT Financial LP162,280$3.26M0.0%+387.6%0.175%Search for SEC Filing on Google Icon
2/12/2026MetLife Investment Management LLC54,019$1.09M0.0%-3.5%0.058%Search for SEC Filing on Google Icon
2/12/2026Renaissance Technologies LLC456,212$9.16M0.0%+12.4%0.493%Search for SEC Filing on Google Icon
2/12/2026Dimensional Fund Advisors LP3,973,183$79.78M0.0%-7.4%4.292%Search for SEC Filing on Google Icon
2/12/2026Counterpoint Mutual Funds LLC14,558$0.29M0.0%N/A0.016%Search for SEC Filing on Google Icon
2/12/2026Ensign Peak Advisors Inc10,963$0.22M0.0%-67.9%0.012%Search for SEC Filing on Google Icon
2/12/2026Fuller & Thaler Asset Management Inc.1,908,919$38.33M0.1%-0.7%2.062%Search for SEC Filing on Google Icon
2/12/2026Campbell & CO Investment Adviser LLC81,874$1.64M0.1%+329.0%0.088%Search for SEC Filing on Google Icon
2/12/2026Clark Estates Inc. NY92,300$1.85M0.4%+15.4%0.100%Search for SEC Filing on Google Icon
2/12/2026South Dakota Investment Council26,063$0.52M0.0%-8.4%0.028%Search for SEC Filing on Google Icon
2/12/2026Swiss National Bank188,300$3.78M0.0%+1.7%0.203%Search for SEC Filing on Google Icon
2/12/2026Nuveen LLC806,379$16.19M0.0%+15.9%0.871%Search for SEC Filing on Google Icon
2/11/2026Picton Mahoney Asset Management188,617$3.79M0.0%N/A0.204%Search for SEC Filing on Google Icon
2/11/2026Meeder Asset Management Inc.7,100$0.14M0.0%N/A0.008%Search for SEC Filing on Google Icon
2/11/2026Empowered Funds LLC2,946$59K0.0%N/A0.003%Search for SEC Filing on Google Icon
2/11/2026Inceptionr LLC21,138$0.42M0.1%N/A0.023%Search for SEC Filing on Google Icon
2/11/2026Illinois Municipal Retirement Fund52,641$1.06M0.0%+4.9%0.057%Search for SEC Filing on Google Icon
2/11/2026Janney Montgomery Scott LLC40,750$0.82M0.0%N/A0.044%Search for SEC Filing on Google Icon
2/11/2026Deutsche Bank AG161,170$3.24M0.0%+10.5%0.174%Search for SEC Filing on Google Icon
2/11/2026Cerity Partners LLC18,000$0.36M0.0%+4.1%0.019%Search for SEC Filing on Google Icon
2/11/2026Franklin Resources Inc.61,349$1.23M0.0%-93.7%0.066%Search for SEC Filing on Google Icon
2/11/2026JPMorgan Chase & Co.192,862$3.87M0.0%-55.9%0.208%Search for SEC Filing on Google Icon
2/11/2026WINTON GROUP Ltd260,704$5.24M0.2%N/A0.282%Search for SEC Filing on Google Icon
2/11/2026Parallel Advisors LLC2,126$43K0.0%+167.4%0.002%Search for SEC Filing on Google Icon
2/11/2026State of Wyoming9,647$0.19M0.0%+776.2%0.010%Search for SEC Filing on Google Icon
2/10/2026TD Asset Management Inc23,640$0.48M0.0%-54.2%0.026%Search for SEC Filing on Google Icon
2/10/2026Goldman Sachs Group Inc.956,565$19.21M0.0%+51.2%1.033%Search for SEC Filing on Google Icon
2/10/2026AXQ Capital LP17,910$0.36M0.1%N/A0.019%Search for SEC Filing on Google Icon
2/10/2026Commonwealth of Pennsylvania Public School Empls Retrmt SYS22,744$0.46M0.0%-3.5%0.025%Search for SEC Filing on Google Icon
2/10/2026BNP Paribas Financial Markets461,310$9.26M0.0%+12.4%0.498%Search for SEC Filing on Google Icon
2/10/2026Norges Bank175,399$3.52M0.0%N/A0.189%Search for SEC Filing on Google Icon
2/10/2026Intech Investment Management LLC39,358$0.79M0.0%-6.0%0.043%Search for SEC Filing on Google Icon
2/9/2026Geode Capital Management LLC2,332,980$46.85M0.0%-0.2%2.520%Search for SEC Filing on Google Icon
2/9/2026Royce & Associates LP21,660$0.44M0.0%N/A0.023%Search for SEC Filing on Google Icon
2/9/2026Legal & General Group Plc230,393$4.63M0.0%-7.1%0.249%Search for SEC Filing on Google Icon
2/9/2026New Age Alpha Advisors LLC173,414$3.48M0.1%+2,413.6%0.187%Search for SEC Filing on Google Icon
2/9/2026Hantz Financial Services Inc.1,787$36K0.0%+82.3%0.002%Search for SEC Filing on Google Icon
2/9/2026Connors Investor Services Inc.188,915$3.79M0.3%+211.0%0.204%Search for SEC Filing on Google Icon
2/9/2026William Blair Investment Management LLC2,124,640$42.66M0.1%+28.4%2.295%Search for SEC Filing on Google Icon
2/6/2026Van Hulzen Asset Management LLC23,226$0.47M0.0%-68.2%0.025%Search for SEC Filing on Google Icon
2/6/2026Covestor Ltd6,687$0.13M0.1%+33.2%0.007%Search for SEC Filing on Google Icon
2/6/2026PNC Financial Services Group Inc.14,960$0.30M0.0%+190.8%0.016%Search for SEC Filing on Google Icon
2/6/2026GSA Capital Partners LLP62,906$1.26M0.1%-7.2%0.068%Search for SEC Filing on Google Icon
2/6/2026Handelsbanken Fonder AB41,000$0.82M0.0%-95.9%0.044%Search for SEC Filing on Google Icon
2/6/2026ProShare Advisors LLC18,016$0.36M0.0%-4.8%0.019%Search for SEC Filing on Google Icon
2/6/2026HighTower Advisors LLC12,236$0.25M0.0%+35.3%0.013%Search for SEC Filing on Google Icon
2/5/2026TD Private Client Wealth LLC3,068$62K0.0%N/A0.003%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Simply Good Foods logo
The Simply Good Foods Company operates as a consumer-packaged food and beverage company in North America and internationally. The company develops, markets, and sells snacks and meal replacements. It offers protein bars, ready-to-drink shakes, sweet and salty snacks, cookies, protein chips, and recipes under the Atkins and Quest brand names. The company also provides confectionery products, such as full-size and mini peanut butter cups, and fudgey brownie and gooey caramel candy bites, chocolatey coated peanut candies, and coconutty caramel candy bars under Atkins Endulge brand name.It distributes its products to various retail channels, such as mass merchandise, grocery and drug channels, club stores, convenience stores, gas stations, and other channels. The company also sells its products through e-commerce channels, including questnutrition.com, atkins.com, amazon.com and others. The Simply Good Foods Company was founded in 2017 and is headquartered in Denver, Colorado.
Read More on Simply Good Foods

Today's Range

Now: $14.13
Low: $14.06
High: $14.61

50 Day Range

MA: $17.40
Low: $14.13
High: $21.26

52 Week Range

Now: $14.13
Low: $14.06
High: $38.15

Volume

4,957,856 shs

Average Volume

1,831,736 shs

Market Capitalization

$1.31 billion

P/E Ratio

15.70

Dividend Yield

N/A

Beta

0.26

Who are the company insiders with the largest holdings of Simply Good Foods?

Simply Good Foods' top insider investors include:
  1. Brian K Ratzan (Director)
  2. Joseph Scalzo (Director)
  3. Geoff E Tanner (CEO)
  4. Timothy Richard Kraft (Insider)
  5. Michael L Clawson (Insider)
  6. Christopher J Bealer (CFO)
  7. Stuart E Jr Heflin (SVP)
  8. Timothy Allen Matthews (CAO)
  9. James D White (Director)
Learn More about top insider investors at Simply Good Foods.

Who are the major institutional investors of Simply Good Foods?

Simply Good Foods' top institutional investors include:
  1. Vanguard Group Inc. — 11.48%
  2. Dimensional Fund Advisors LP — 4.29%
  3. State Street Corp — 3.82%
  4. Boston Trust Walden Corp — 3.57%
  5. Geode Capital Management LLC — 2.52%
  6. William Blair Investment Management LLC — 2.30%
Learn More about top institutional investors of Simply Good Foods stock.

Which major investors are selling Simply Good Foods stock?

In the previous quarter, SMPL stock was sold by these institutional investors:
  1. T. Rowe Price Investment Management Inc.
  2. Marshall Wace LLP
  3. Millennium Management LLC
  4. Handelsbanken Fonder AB
  5. Franklin Resources Inc.
  6. Wellington Management Group LLP
  7. Royal Bank of Canada
  8. T. Rowe Price Investment Management Inc.
During the previous year, company insiders that have sold Simply Good Foods company stock include:
  1. Brian K Ratzan (Director)
  2. Joseph Scalzo (Director)
Learn More investors selling Simply Good Foods stock.

Which major investors are buying Simply Good Foods stock?

Within the last quarter, SMPL stock was purchased by institutional investors including:
  1. River Road Asset Management LLC
  2. Armistice Capital LLC
  3. Assenagon Asset Management S.A.
  4. Bessemer Group Inc.
  5. William Blair Investment Management LLC
  6. Healthcare of Ontario Pension Plan Trust Fund
  7. Goldman Sachs Group Inc.
  8. Pacer Advisors Inc.
In the last year, these company insiders have bought Simply Good Foods stock:
  1. Brian K Ratzan (Director)
  2. Joseph Scalzo (Director)
  3. Geoff E Tanner (CEO)
Learn More investors buying Simply Good Foods stock.