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SMPL Insider Trading

Insider Ownership Percentage: 8.76%
Insider Buying (Last 12 Months): $499,334.96
Insider Selling (Last 12 Months): $300,324.73

Simply Good Foods Insider Trading History Chart

This chart shows the insider buying and selling history at Simply Good Foods by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Simply Good Foods Share Price & Price History

Current Price: $17.08
Price Change: ▼ Price Decrease of -1.05 (-5.79%)
As of 02/3/2026 05:00 PM ET

This chart shows the closing price history over time for SMPL up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Simply Good Foods Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
11/17/2025Michael L. ClawsonInsiderBuy5,000$20.00$100,000.0037,620View SEC Filing Icon  
11/11/2025Timothy Allen MatthewsCAOSell5,859$19.47$114,074.7318,065View SEC Filing Icon  
11/6/2025Christopher J BealerCFOBuy9,946$20.01$199,019.4632,966View SEC Filing Icon  
7/23/2025Geoff E. TannerCEOBuy6,050$33.11$200,315.5098,190View SEC Filing Icon  
4/11/2025Stuart E. Heflin, Jr.SVPSell5,000$37.25$186,250.0012,839View SEC Filing Icon  
11/18/2024Timothy Richard KraftInsiderSell76,761$37.60$2,886,213.6040,068View SEC Filing Icon  
11/14/2024Brian K. RatzanDirectorSell50,000$37.38$1,869,000.002,049,387View SEC Filing Icon  
11/14/2024Timothy Allen MatthewsCAOSell5,325$37.31$198,675.7517,063View SEC Filing Icon  
11/12/2024Joseph ScalzoDirectorSell147,200$36.86$5,425,792.00141,439View SEC Filing Icon  
11/11/2024Timothy Richard KraftInsiderSell21,209$36.50$774,128.5040,068View SEC Filing Icon  
11/8/2024Joseph ScalzoDirectorSell2,374$36.23$86,010.02136,830View SEC Filing Icon  
11/6/2024Joseph ScalzoDirectorSell25,000$35.99$899,750.00139,204View SEC Filing Icon  
7/31/2024Stuart E. Heflin, Jr.SVPSell1,058$34.44$36,437.5219,319View SEC Filing Icon  
5/10/2024James D. WhiteDirectorSell4,000$38.17$152,680.0017,027View SEC Filing Icon  
1/25/2024Robert G. MontgomeryDirectorSell2,500$39.36$98,400.0052,738View SEC Filing Icon  
1/11/2024Susan HunsbergerSVPSell35,010$40.63$1,422,456.3030,768View SEC Filing Icon  
1/8/2024Stuart E. Heflin, Jr.SVPSell1,048$40.45$42,391.6021,084View SEC Filing Icon  
1/4/2024Brian K. RatzanDirectorSell30,768$42.73$1,314,716.642,195,560View SEC Filing Icon  
12/6/2023Brian K. RatzanDirectorSell51,512$40.20$2,070,782.402,234,508View SEC Filing Icon  
12/4/2023Brian K. RatzanDirectorSell61,284$40.14$2,459,939.762,314,786View SEC Filing Icon  
11/9/2023Timothy Richard KraftInsiderSell4,379$38.00$166,402.0042,363View SEC Filing Icon  
7/24/2023Brian K. RatzanDirectorSell300,000$37.78$11,334,000.002,372,557View SEC Filing Icon  
7/6/2023Jill M. ShortInsiderSell5,410$37.34$202,009.4033,188View SEC Filing Icon  
7/3/2023Geoff E. TannerCOOBuy6,850$36.61$250,778.5033,762View SEC Filing Icon  
5/15/2023Brian K. RatzanDirectorSell15,133$40.00$605,320.002,672,557View SEC Filing Icon  
5/11/2023Timothy Allen MatthewsCAOSell16,800$39.43$662,424.0018,039View SEC Filing Icon  
5/11/2023Timothy Richard KraftInsiderSell10,656$39.61$422,084.1628,966View SEC Filing Icon  
5/10/2023Robert G. MontgomeryDirectorSell5,000$39.05$195,250.0051,467View SEC Filing Icon  
5/5/2023Timothy Richard KraftInsiderSell13,520$37.22$503,214.4039,622View SEC Filing Icon  
4/10/2023Geoff E. TannerCOOBuy6,912$36.17$250,007.046,912View SEC Filing Icon  
4/10/2023Jeremy Scott IvieInsiderSell2,823$36.96$104,338.0824,610View SEC Filing Icon  
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SEC Filings (Institutional Ownership Changes) for Simply Good Foods (NASDAQ:SMPL)

88.45% of Simply Good Foods stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at SMPL by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Simply Good Foods Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
2/3/2026Kestrel Investment Management Corp135,575$2.72M1.5%N/A0.146%Search for SEC Filing on Google Icon
2/3/2026Wesbanco Bank Inc.32,000$0.64M0.0%N/A0.035%Search for SEC Filing on Google Icon
2/3/2026Maxi Investments CY Ltd51,700$1.04M0.2%N/A0.056%Search for SEC Filing on Google Icon
2/2/2026Seizert Capital Partners LLC208,597$4.19M0.2%+637.8%0.225%Search for SEC Filing on Google Icon
2/2/2026Savoir Faire Capital Management L.P.96,702$1.94M0.9%-33.7%0.104%Search for SEC Filing on Google Icon
1/30/2026New York State Teachers Retirement System110,636$2.22M0.0%+7.7%0.120%Search for SEC Filing on Google Icon
1/30/2026State of New Jersey Common Pension Fund D109,541$2.20M0.0%+51.3%0.118%Search for SEC Filing on Google Icon
1/29/2026Comerica Bank83,548$1.68M0.0%+213.3%0.090%Search for SEC Filing on Google Icon
1/29/2026UBS Group AG117,212$2.35M0.0%-75.4%0.127%Search for SEC Filing on Google Icon
1/29/2026Teachers Retirement System of The State of Kentucky22,971$0.46M0.0%-9.0%0.025%Search for SEC Filing on Google Icon
1/29/2026Vanguard Group Inc.10,631,429$213.48M0.0%+2.4%11.485%Search for SEC Filing on Google Icon
1/28/2026Arizona State Retirement System26,529$0.53M0.0%-6.1%0.029%Search for SEC Filing on Google Icon
1/28/2026Boston Trust Walden Corp3,305,134$66.37M0.5%-6.1%3.570%Search for SEC Filing on Google Icon
1/28/2026Universal Beteiligungs und Servicegesellschaft mbH42,110$0.85M0.0%+13.8%0.045%Search for SEC Filing on Google Icon
1/27/2026Zurcher Kantonalbank Zurich Cantonalbank 29,460$0.59M0.0%-39.2%0.032%Search for SEC Filing on Google Icon
1/26/2026CWM LLC5,673$0.11M0.0%+117.8%0.006%Search for SEC Filing on Google Icon
1/21/2026Yousif Capital Management LLC24,875$0.52M0.0%-13.2%0.027%Search for SEC Filing on Google Icon
1/21/2026Daytona Street Capital LLC7,900$0.16M0.1%N/A0.009%Search for SEC Filing on Google Icon
1/20/2026Cohen Capital Management Inc.60,262$1.21M0.2%-48.2%0.065%Search for SEC Filing on Google Icon
1/20/2026Signaturefd LLC7,806$0.16M0.0%+3,166.1%0.008%Search for SEC Filing on Google Icon
1/20/2026Harbor Capital Advisors Inc.148,999$2.99M0.2%+281.4%0.161%Search for SEC Filing on Google Icon
1/16/2026Blue Trust Inc.1,935$39K0.0%-46.0%0.002%Search for SEC Filing on Google Icon
1/14/2026Exchange Traded Concepts LLC27,566$0.55M0.0%-2.9%0.030%Search for SEC Filing on Google Icon
1/9/2026SG Americas Securities LLC52,730$1.06M0.0%+36.5%0.056%Search for SEC Filing on Google Icon
1/9/2026Assenagon Asset Management S.A.496,513$9.97M0.0%N/A0.523%Search for SEC Filing on Google Icon
1/5/2026GAMMA Investing LLC6,475$0.13M0.0%+1,798.8%0.007%Search for SEC Filing on Google Icon
1/1/2026JPMorgan Chase & Co.437,731$10.86M0.0%-18.6%0.461%Search for SEC Filing on Google Icon
1/1/2026Tudor Investment Corp ET AL208,385$5.17M0.0%+468.7%0.219%Search for SEC Filing on Google Icon
12/9/2025Tudor Investment Corp ET AL208,385$5.17M0.0%+468.7%0.209%Search for SEC Filing on Google Icon
11/25/2025Connors Investor Services Inc.60,740$1.51M0.1%-2.0%0.064%Search for SEC Filing on Google Icon
11/21/2025CIBC Bancorp USA Inc.10,003$0.25M0.0%N/A0.010%Search for SEC Filing on Google Icon
11/19/2025Danske Bank A S25,228$0.63M0.0%N/A0.025%Search for SEC Filing on Google Icon
11/19/2025Caitong International Asset Management Co. Ltd1,227$30K0.0%-29.8%0.001%Search for SEC Filing on Google Icon
11/17/2025CANADA LIFE ASSURANCE Co77,926$1.91M0.0%-4.7%0.078%Search for SEC Filing on Google Icon
11/17/2025Caxton Associates LLP53,460$1.33M0.0%N/A0.054%Search for SEC Filing on Google Icon
11/17/2025Dark Forest Capital Management LP36,961$0.92M0.0%N/A0.037%Search for SEC Filing on Google Icon
11/17/2025PharVision Advisers LLC14,524$0.36M0.2%N/A0.015%Search for SEC Filing on Google Icon
11/17/2025XTX Topco Ltd27,129$0.67M0.0%+55.5%0.027%Search for SEC Filing on Google Icon
11/17/2025Voloridge Investment Management LLC902,397$22.40M0.1%+781.1%0.904%Search for SEC Filing on Google Icon
11/17/2025Verition Fund Management LLC211,633$5.25M0.0%-19.6%0.212%Search for SEC Filing on Google Icon
11/17/2025Scientech Research LLC29,091$0.72M0.3%N/A0.029%Search for SEC Filing on Google Icon
11/17/2025Shapiro Capital Management LLC691,975$17.18M0.7%N/A0.693%Search for SEC Filing on Google Icon
11/17/2025Shelton Capital Management22,588$0.56M0.0%+73.8%0.023%Search for SEC Filing on Google Icon
11/17/2025Sherbrooke Park Advisers LLC10,589$0.26M0.1%N/A0.011%Search for SEC Filing on Google Icon
11/17/2025Qube Research & Technologies Ltd1,313,726$32.61M0.0%+119.5%1.316%Search for SEC Filing on Google Icon
11/17/2025Millennium Management LLC1,246,236$30.93M0.0%+482.7%1.248%Search for SEC Filing on Google Icon
11/17/2025MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.43,593$1.08M0.0%-15.2%0.044%Search for SEC Filing on Google Icon
11/17/2025Jain Global LLC85,108$2.11M0.0%N/A0.085%Search for SEC Filing on Google Icon
11/17/2025Holocene Advisors LP148,448$3.68M0.0%+42.8%0.149%Search for SEC Filing on Google Icon
11/17/2025Gotham Asset Management LLC62,605$1.55M0.0%+505.4%0.063%Search for SEC Filing on Google Icon
11/17/2025Brevan Howard Capital Management LP67,635$1.68M0.0%N/A0.068%Search for SEC Filing on Google Icon
11/17/2025Bridgefront Capital LLC21,947$0.55M0.2%+139.5%0.022%Search for SEC Filing on Google Icon
11/17/2025Bank of America Corp DE319,302$7.93M0.0%-28.1%0.320%Search for SEC Filing on Google Icon
11/17/2025Boothbay Fund Management LLC29,465$0.73M0.0%N/A0.030%Search for SEC Filing on Google Icon
11/17/2025Aquatic Capital Management LLC113,643$2.82M0.1%+407.4%0.114%Search for SEC Filing on Google Icon
11/17/2025Algert Global LLC243,470$6.04M0.1%+876.2%0.244%Search for SEC Filing on Google Icon
11/17/2025Ameriprise Financial Inc.763,158$18.94M0.0%+282.8%0.764%Search for SEC Filing on Google Icon
11/14/2025Schonfeld Strategic Advisors LLC181,018$4.49M0.0%+55.0%0.181%Search for SEC Filing on Google Icon
11/14/2025Creative Planning48,638$1.21M0.0%+127.9%0.049%Search for SEC Filing on Google Icon
11/14/2025Credit Agricole S A15,000$0.37M0.0%N/A0.015%Search for SEC Filing on Google Icon
11/14/2025Raymond James Financial Inc.31,249$0.78M0.0%-29.4%0.031%Search for SEC Filing on Google Icon
11/14/2025Amundi17,905$0.43M0.0%-11.2%0.018%Search for SEC Filing on Google Icon
11/14/2025Freestone Grove Partners LP327,556$8.13M0.1%+191.8%0.328%Search for SEC Filing on Google Icon
11/14/2025Man Group plc39,642$0.98M0.0%+82.0%0.040%Search for SEC Filing on Google Icon
11/14/2025Occudo Quantitative Strategies LP59,458$1.48M0.2%N/A0.060%Search for SEC Filing on Google Icon
11/14/2025Balyasny Asset Management L.P.480,566$11.93M0.0%+23.1%0.481%Search for SEC Filing on Google Icon
11/14/2025UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC192,398$4.78M0.0%-39.4%0.193%Search for SEC Filing on Google Icon
11/14/2025Two Sigma Investments LP389,790$9.68M0.0%+4,299.4%0.390%Search for SEC Filing on Google Icon
11/14/2025Vident Advisory LLC22,871$0.57M0.0%N/A0.023%Search for SEC Filing on Google Icon
11/14/2025Wellington Management Group LLP1,945,930$48.30M0.0%-63.6%1.949%Search for SEC Filing on Google Icon
11/14/2025Comerica Bank26,670$0.66M0.0%-18.4%0.027%Search for SEC Filing on Google Icon
11/14/2025Glenmede Investment Management LP15,759$0.39M0.0%-14.4%0.016%Search for SEC Filing on Google Icon
11/13/2025Jump Financial LLC243,951$6.06M0.1%N/A0.244%Search for SEC Filing on Google Icon
11/13/2025Marshall Wace LLP1,282,221$31.83M0.0%N/A1.284%Search for SEC Filing on Google Icon
11/13/2025Landscape Capital Management L.L.C.201,679$5.01M0.3%+1,419.8%0.202%Search for SEC Filing on Google Icon
11/13/2025Johnson Financial Group Inc.1,444$36K0.0%N/A0.001%Search for SEC Filing on Google Icon
11/13/2025Arrowstreet Capital Limited Partnership286,662$7.12M0.0%+2,189.6%0.287%Search for SEC Filing on Google Icon
11/13/2025Invesco Ltd.423,806$10.52M0.0%+11.7%0.424%Search for SEC Filing on Google Icon
11/13/2025Sei Investments Co.47,659$1.18M0.0%-1.3%0.048%Search for SEC Filing on Google Icon
11/13/2025UBS Group AG476,317$11.82M0.0%+43.5%0.477%Search for SEC Filing on Google Icon
11/13/2025BNP Paribas Financial Markets410,304$10.18M0.0%+9.2%0.411%Search for SEC Filing on Google Icon
11/13/2025Mackenzie Financial Corp15,039$0.37M0.0%N/A0.015%Search for SEC Filing on Google Icon
11/13/2025Franklin Resources Inc.966,802$24M0.0%+1.2%0.968%Search for SEC Filing on Google Icon
11/13/2025Magnetar Financial LLC141,076$3.50M0.0%+134.0%0.141%Search for SEC Filing on Google Icon
11/13/2025Quadrant Capital Group LLC3,853$96K0.0%-60.6%0.004%Search for SEC Filing on Google Icon
11/13/2025Legal & General Group Plc248,079$6.16M0.0%-3.4%0.248%Search for SEC Filing on Google Icon
11/13/2025Fieldview Capital Management LLC8,164$0.20M0.0%N/A0.008%Search for SEC Filing on Google Icon
11/13/2025Swiss National Bank185,100$4.59M0.0%+1.0%0.185%Search for SEC Filing on Google Icon
11/13/2025Russell Investments Group Ltd.20,140$0.50M0.0%+572.0%0.020%Search for SEC Filing on Google Icon
11/13/2025Natixis Advisors LLC16,805$0.42M0.0%-14.3%0.017%Search for SEC Filing on Google Icon
11/13/2025First Trust Advisors LP30,105$0.75M0.0%-66.4%0.030%Search for SEC Filing on Google Icon
11/12/2025Gabelli Funds LLC112,000$2.78M0.0%+12.6%0.112%Search for SEC Filing on Google Icon
11/12/2025Barclays PLC445,851$11.07M0.0%+14.9%0.446%Search for SEC Filing on Google Icon
11/12/2025Pitcairn Co.8,268$0.21M0.0%-24.0%0.008%Search for SEC Filing on Google Icon
11/12/2025Dimensional Fund Advisors LP4,288,680$106.44M0.0%+8.8%4.295%Search for SEC Filing on Google Icon
11/12/2025South Dakota Investment Council28,463$0.71M0.0%-6.9%0.029%Search for SEC Filing on Google Icon
11/12/2025Victory Capital Management Inc.260,390$6.46M0.0%-32.1%0.261%Search for SEC Filing on Google Icon
11/12/2025Champlain Investment Partners LLC2,496,072$61.95M0.5%-1.6%2.500%Search for SEC Filing on Google Icon
11/12/2025William Blair Investment Management LLC1,654,737$41.07M0.1%+7.0%1.657%Search for SEC Filing on Google Icon
11/12/2025New Age Alpha Advisors LLC6,899$0.17M0.0%-29.8%0.007%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Simply Good Foods logo
The Simply Good Foods Company operates as a consumer-packaged food and beverage company in North America and internationally. The company develops, markets, and sells snacks and meal replacements. It offers protein bars, ready-to-drink shakes, sweet and salty snacks, cookies, protein chips, and recipes under the Atkins and Quest brand names. The company also provides confectionery products, such as full-size and mini peanut butter cups, and fudgey brownie and gooey caramel candy bites, chocolatey coated peanut candies, and coconutty caramel candy bars under Atkins Endulge brand name.It distributes its products to various retail channels, such as mass merchandise, grocery and drug channels, club stores, convenience stores, gas stations, and other channels. The company also sells its products through e-commerce channels, including questnutrition.com, atkins.com, amazon.com and others. The Simply Good Foods Company was founded in 2017 and is headquartered in Denver, Colorado.
Read More on Simply Good Foods

Today's Range

Now: $17.08
Low: $16.92
High: $18.21

50 Day Range

MA: $19.67
Low: $17.08
High: $21.40

52 Week Range

Now: $17.08
Low: $16.92
High: $38.79

Volume

4,060,077 shs

Average Volume

2,249,992 shs

Market Capitalization

$1.58 billion

P/E Ratio

18.98

Dividend Yield

N/A

Beta

0.25

Who are the company insiders with the largest holdings of Simply Good Foods?

Simply Good Foods' top insider investors include:
  1. Brian K Ratzan (Director)
  2. Joseph Scalzo (Director)
  3. Geoff E Tanner (CEO)
  4. Timothy Richard Kraft (Insider)
  5. Michael L Clawson (Insider)
  6. Christopher J Bealer (CFO)
  7. Stuart E Jr Heflin (SVP)
  8. Timothy Allen Matthews (CAO)
  9. James D White (Director)
Learn More about top insider investors at Simply Good Foods.

Who are the major institutional investors of Simply Good Foods?

Simply Good Foods' top institutional investors include:
  1. Vanguard Group Inc. — 11.48%
  2. Boston Trust Walden Corp — 3.57%
  3. Assenagon Asset Management S.A. — 0.52%
  4. Seizert Capital Partners LLC — 0.23%
  5. Harbor Capital Advisors Inc. — 0.16%
  6. Kestrel Investment Management Corp — 0.15%
Learn More about top institutional investors of Simply Good Foods stock.

Which major investors are selling Simply Good Foods stock?

In the previous quarter, SMPL stock was sold by these institutional investors:
  1. UBS Group AG
  2. Boston Trust Walden Corp
  3. Cohen Capital Management Inc.
  4. Savoir Faire Capital Management L.P.
  5. Zurcher Kantonalbank Zurich Cantonalbank
  6. Yousif Capital Management LLC
  7. Teachers Retirement System of The State of Kentucky
  8. Arizona State Retirement System
During the previous year, company insiders that have sold Simply Good Foods company stock include:
  1. Brian K Ratzan (Director)
  2. Joseph Scalzo (Director)
Learn More investors selling Simply Good Foods stock.

Which major investors are buying Simply Good Foods stock?

Within the last quarter, SMPL stock was purchased by institutional investors including:
  1. Assenagon Asset Management S.A.
  2. Vanguard Group Inc.
  3. Seizert Capital Partners LLC
  4. Kestrel Investment Management Corp
  5. Harbor Capital Advisors Inc.
  6. Comerica Bank
  7. Maxi Investments CY Ltd
  8. State of New Jersey Common Pension Fund D
In the last year, these company insiders have bought Simply Good Foods stock:
  1. Brian K Ratzan (Director)
  2. Joseph Scalzo (Director)
  3. Geoff E Tanner (CEO)
Learn More investors buying Simply Good Foods stock.