In July 2023, Geoff joined Simply Good Foods as our President and Chief Executive Officer. Geoff brings with him a wealth of experience, having spent over 20 years at J.M. Smucker Company, where he held the role of Chief Commercial and Marketing Officer, overseeing the $8 billion JMS Commercial organization. During his tenure, Geoff played a pivotal role in successfully transforming the Marketing and Sales organizations, leading to consecutive years of growth in organic sales, profits, and market share.

Geoff’s expertise extends across the CPG industry, with a strong focus in both the food and pet sectors. His impressive track record includes executive positions at Big Heart Pet Brands and Del Monte Foods, serving as the Senior Vice President (Growth and Innovation), General Manager of the Pet Snacks Business Unit, and Vice President of Marketing.