SMPL Insider Trading

Insider Ownership Percentage: 9.35%
Insider Buying (Last 12 Months): $0.00
Insider Selling (Last 12 Months): $12,514,937.39

Simply Good Foods Insider Trading History Chart

This chart shows the insider buying and selling history at Simply Good Foods by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Simply Good Foods Share Price & Price History

Current Price: $37.31
Price Change: Price Increase of +0.82 (2.25%)
As of 04/17/2025 05:00 PM ET

This chart shows the closing price history over time for SMPL up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Simply Good Foods Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
4/11/2025Stuart E. Heflin, Jr.SVPSell5,000$37.25$186,250.0012,839View SEC Filing Icon  
11/18/2024Timothy Richard KraftInsiderSell76,761$37.60$2,886,213.6040,068View SEC Filing Icon  
11/14/2024Brian K. RatzanDirectorSell50,000$37.38$1,869,000.002,049,387View SEC Filing Icon  
11/14/2024Timothy Allen MatthewsCAOSell5,325$37.31$198,675.7517,063View SEC Filing Icon  
11/12/2024Joseph ScalzoDirectorSell147,200$36.86$5,425,792.00141,439View SEC Filing Icon  
11/11/2024Timothy Richard KraftInsiderSell21,209$36.50$774,128.5040,068View SEC Filing Icon  
11/8/2024Joseph ScalzoDirectorSell2,374$36.23$86,010.02136,830View SEC Filing Icon  
11/6/2024Joseph ScalzoDirectorSell25,000$35.99$899,750.00139,204View SEC Filing Icon  
7/31/2024Stuart E. Heflin, Jr.SVPSell1,058$34.44$36,437.5219,319View SEC Filing Icon  
5/10/2024James D. WhiteDirectorSell4,000$38.17$152,680.0017,027View SEC Filing Icon  
1/25/2024Robert G. MontgomeryDirectorSell2,500$39.36$98,400.0052,738View SEC Filing Icon  
1/11/2024Susan HunsbergerSVPSell35,010$40.63$1,422,456.3030,768View SEC Filing Icon  
1/8/2024Stuart E. Heflin, Jr.SVPSell1,048$40.45$42,391.6021,084View SEC Filing Icon  
1/4/2024Brian K. RatzanDirectorSell30,768$42.73$1,314,716.642,195,560View SEC Filing Icon  
12/6/2023Brian K. RatzanDirectorSell51,512$40.20$2,070,782.402,234,508View SEC Filing Icon  
12/4/2023Brian K. RatzanDirectorSell61,284$40.14$2,459,939.762,314,786View SEC Filing Icon  
11/9/2023Timothy Richard KraftInsiderSell4,379$38.00$166,402.0042,363View SEC Filing Icon  
7/24/2023Brian K. RatzanDirectorSell300,000$37.78$11,334,000.002,372,557View SEC Filing Icon  
7/6/2023Jill M. ShortInsiderSell5,410$37.34$202,009.4033,188View SEC Filing Icon  
7/3/2023Geoff E. TannerCOOBuy6,850$36.61$250,778.5033,762View SEC Filing Icon  
5/15/2023Brian K. RatzanDirectorSell15,133$40.00$605,320.002,672,557View SEC Filing Icon  
5/11/2023Timothy Allen MatthewsCAOSell16,800$39.43$662,424.0018,039View SEC Filing Icon  
5/11/2023Timothy Richard KraftInsiderSell10,656$39.61$422,084.1628,966View SEC Filing Icon  
5/10/2023Robert G. MontgomeryDirectorSell5,000$39.05$195,250.0051,467View SEC Filing Icon  
5/5/2023Timothy Richard KraftInsiderSell13,520$37.22$503,214.4039,622View SEC Filing Icon  
4/10/2023Geoff E. TannerCOOBuy6,912$36.17$250,007.046,912View SEC Filing Icon  
4/10/2023Jeremy Scott IvieInsiderSell2,823$36.96$104,338.0824,610View SEC Filing Icon  
4/19/2022Joseph ScalzoCEOSell100,000$44.69$4,469,000.0045,555View SEC Filing Icon  
4/19/2022Linda ZinkCMOSell5,000$44.40$222,000.0021,815View SEC Filing Icon  
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SEC Filings (Institutional Ownership Changes) for Simply Good Foods (NASDAQ:SMPL)

88.45% of Simply Good Foods stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at SMPL by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Simply Good Foods Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
4/17/2025Exchange Traded Concepts LLC50,986$1.76M0.0%-4.7%0.050%Search for SEC Filing on Google Icon
4/15/2025Assenagon Asset Management S.A.41,653$1.44M0.0%N/A0.041%Search for SEC Filing on Google Icon
4/15/2025Handelsbanken Fonder AB1,240,500$42.79M0.2%+25.2%1.228%Search for SEC Filing on Google Icon
4/15/2025SG Americas Securities LLC20,635$0.71M0.0%N/A0.020%Search for SEC Filing on Google Icon
4/14/2025Yousif Capital Management LLC33,832$1.17M0.0%-2.0%0.033%Search for SEC Filing on Google Icon
4/11/2025Congress Asset Management Co.358,294$12.36M0.1%+14.2%0.355%Search for SEC Filing on Google Icon
4/8/2025Rhumbline Advisers255,703$8.82M0.0%+0.8%0.253%Search for SEC Filing on Google Icon
4/7/2025GAMMA Investing LLC54,908$1.89M0.0%+3,023.3%0.054%Search for SEC Filing on Google Icon
4/4/2025Moody National Bank Trust Division6,420$0.22M0.0%-8.9%0.006%Search for SEC Filing on Google Icon
3/18/2025California State Teachers Retirement System101,388$3.95M0.0%+13.0%0.100%Search for SEC Filing on Google Icon
3/17/2025Wealth Enhancement Advisory Services LLC5,273$0.21M0.0%N/A0.005%Search for SEC Filing on Google Icon
2/18/2025PharVision Advisers LLC5,327$0.21M0.2%N/A0.005%Search for SEC Filing on Google Icon
2/17/2025UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC202,533$7.90M0.0%+17.7%0.200%Search for SEC Filing on Google Icon
2/17/2025Woodline Partners LP1,501,035$58.51M0.4%-17.8%1.486%Search for SEC Filing on Google Icon
2/17/2025iSAM Funds UK Ltd10,042$0.39M0.3%+36.6%0.010%Search for SEC Filing on Google Icon
2/17/2025Tidal Investments LLC41,384$1.61M0.0%-19.9%0.041%Search for SEC Filing on Google Icon
2/17/2025Silvercrest Asset Management Group LLC1,916,389$74.70M0.5%+1.7%1.897%Search for SEC Filing on Google Icon
2/17/2025ProShare Advisors LLC28,624$1.12M0.0%+41.6%0.028%Search for SEC Filing on Google Icon
2/17/2025Man Group plc260,895$10.17M0.0%N/A0.258%Search for SEC Filing on Google Icon
2/17/2025Nuveen Asset Management LLC373,847$14.57M0.0%-4.6%0.370%Search for SEC Filing on Google Icon
2/17/2025Millennium Management LLC350,483$13.66M0.0%-9.7%0.347%Search for SEC Filing on Google Icon
2/17/2025MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.51,969$2.03M0.0%+4.0%0.051%Search for SEC Filing on Google Icon
2/17/2025J. Goldman & Co LP34,609$1.35M0.0%N/A0.034%Search for SEC Filing on Google Icon
2/17/2025Janus Henderson Group PLC117,078$4.56M0.0%-84.6%0.116%Search for SEC Filing on Google Icon
2/17/2025Gotham Asset Management LLC11,970$0.47M0.0%-78.0%0.012%Search for SEC Filing on Google Icon
2/17/2025Deutsche Bank AG88,314$3.44M0.0%+59.1%0.087%Search for SEC Filing on Google Icon
2/17/2025D. E. Shaw & Co. Inc.195,156$7.61M0.0%-2.6%0.193%Search for SEC Filing on Google Icon
2/17/2025EP Wealth Advisors LLC7,623$0.30M0.0%+12.3%0.008%Search for SEC Filing on Google Icon
2/17/2025Corton Capital Inc.5,891$0.23M0.1%N/A0.006%Search for SEC Filing on Google Icon
2/17/2025Cetera Investment Advisers5,569$0.22M0.0%N/A0.006%Search for SEC Filing on Google Icon
2/17/2025Brevan Howard Capital Management LP16,467$0.64M0.0%N/A0.016%Search for SEC Filing on Google Icon
2/17/2025Balyasny Asset Management L.P.460,827$17.96M0.0%+3,306.7%0.456%Search for SEC Filing on Google Icon
2/17/2025Bank of America Corp DE444,442$17.32M0.0%+14.5%0.440%Search for SEC Filing on Google Icon
2/17/2025BNP Paribas Financial Markets216,341$8.43M0.0%+138.4%0.214%Search for SEC Filing on Google Icon
2/17/2025Ameriprise Financial Inc.360,054$14.04M0.0%-9.3%0.356%Search for SEC Filing on Google Icon
2/14/2025Nexpoint Asset Management L.P.11,753$0.46M0.1%+50.0%0.012%Search for SEC Filing on Google Icon
2/14/2025Freestone Grove Partners LP251,505$9.80M0.1%N/A0.249%Search for SEC Filing on Google Icon
2/14/2025Comerica Bank33,187$1.29M0.0%-1.7%0.033%Search for SEC Filing on Google Icon
2/14/2025Lido Advisors LLC6,429$0.25M0.0%N/A0.006%Search for SEC Filing on Google Icon
2/14/2025Northern Trust Corp999,455$38.96M0.0%+10.7%0.989%Search for SEC Filing on Google Icon
2/14/2025The Manufacturers Life Insurance Company 49,394$1.93M0.0%-4.7%0.049%Search for SEC Filing on Google Icon
2/14/2025Public Employees Retirement Association of Colorado11,217$0.44M0.0%-9.3%0.011%Search for SEC Filing on Google Icon
2/14/2025Aquatic Capital Management LLC8,403$0.33M0.0%-82.5%0.008%Search for SEC Filing on Google Icon
2/14/2025Susquehanna Fundamental Investments LLC168,486$6.57M0.1%N/A0.167%Search for SEC Filing on Google Icon
2/14/2025Two Sigma Securities LLC7,993$0.31M0.0%N/A0.008%Search for SEC Filing on Google Icon
2/14/2025Nebula Research & Development LLC38,354$1.50M0.2%+55.9%0.038%Search for SEC Filing on Google Icon
2/14/2025Lord Abbett & CO. LLC150,026$5.85M0.0%N/A0.148%Search for SEC Filing on Google Icon
2/14/2025Voya Investment Management LLC59,816$2.33M0.0%-3.7%0.059%Search for SEC Filing on Google Icon
2/14/2025Fuller & Thaler Asset Management Inc.3,811,128$148.56M0.6%+10.6%3.772%Search for SEC Filing on Google Icon
2/14/2025T. Rowe Price Investment Management Inc.5,059,913$197.24M0.1%-4.5%5.008%Search for SEC Filing on Google Icon
2/14/2025Price T Rowe Associates Inc. MD769,109$29.98M0.0%-1.0%0.761%Search for SEC Filing on Google Icon
2/14/2025Hsbc Holdings PLC10,617$0.41M0.0%-73.5%0.011%Search for SEC Filing on Google Icon
2/14/2025Stifel Financial Corp22,180$0.87M0.0%-16.9%0.022%Search for SEC Filing on Google Icon
2/14/2025Tower Research Capital LLC TRC 991$39K0.0%-79.9%0.001%Search for SEC Filing on Google Icon
2/14/2025MetLife Investment Management LLC55,123$2.15M0.0%+4.6%0.055%Search for SEC Filing on Google Icon
2/14/2025Capital World Investors2,554,690$99.58M0.0%-40.1%2.529%Search for SEC Filing on Google Icon
2/14/2025First Trust Advisors LP58,003$2.26M0.0%-53.8%0.057%Search for SEC Filing on Google Icon
2/14/2025Dimensional Fund Advisors LP3,553,864$138.53M0.0%+2.6%3.518%Search for SEC Filing on Google Icon
2/13/2025CANADA LIFE ASSURANCE Co89,404$3.48M0.0%-0.6%0.088%Search for SEC Filing on Google Icon
2/13/2025Champlain Investment Partners LLC3,427,988$133.62M0.8%-15.6%3.393%Search for SEC Filing on Google Icon
2/13/2025Canada Pension Plan Investment Board1,700$66K0.0%-61.4%0.002%Search for SEC Filing on Google Icon
2/13/2025Gamco Investors INC. ET AL22,370$0.87M0.0%+82.3%0.022%Search for SEC Filing on Google Icon
2/13/2025Gabelli Funds LLC87,000$3.39M0.0%+7.4%0.086%Search for SEC Filing on Google Icon
2/13/2025Bridgewater Associates LP16,655$0.65M0.0%-37.7%0.016%Search for SEC Filing on Google Icon
2/13/2025Rench Wealth Management Inc.10,000$0.39M0.1%N/A0.010%Search for SEC Filing on Google Icon
2/13/2025Guggenheim Capital LLC9,370$0.37M0.0%-24.5%0.009%Search for SEC Filing on Google Icon
2/13/2025XTX Topco Ltd6,401$0.25M0.0%N/A0.006%Search for SEC Filing on Google Icon
2/13/2025Mariner LLC7,384$0.29M0.0%N/A0.007%Search for SEC Filing on Google Icon
2/13/2025Barclays PLC180,796$7.05M0.0%+9.4%0.179%Search for SEC Filing on Google Icon
2/13/2025Summit Investment Advisors Inc.9,549$0.37M0.3%+5.3%0.009%Search for SEC Filing on Google Icon
2/13/2025Townsquare Capital LLC67,893$2.65M0.0%+13.3%0.067%Search for SEC Filing on Google Icon
2/13/2025Covestor Ltd4,869$0.19M0.1%+45.2%0.005%Search for SEC Filing on Google Icon
2/13/2025F M Investments LLC10,412$0.41M0.0%-28.1%0.010%Search for SEC Filing on Google Icon
2/13/2025Bessemer Group Inc.217,673$8.49M0.0%-3.1%0.215%Search for SEC Filing on Google Icon
2/13/2025Raymond James Financial Inc.47,787$1.86M0.0%N/A0.047%Search for SEC Filing on Google Icon
2/13/2025Renaissance Group LLC78,023$3.04M0.1%+11.9%0.077%Search for SEC Filing on Google Icon
2/13/2025Renaissance Technologies LLC173,600$6.77M0.0%-31.4%0.172%Search for SEC Filing on Google Icon
2/13/2025Legal & General Group Plc260,384$10.15M0.0%-0.2%0.258%Search for SEC Filing on Google Icon
2/13/2025Invesco Ltd.402,372$15.68M0.0%+2.9%0.398%Search for SEC Filing on Google Icon
2/13/2025Bank of Montreal Can11,272$0.44M0.0%+13.6%0.011%Search for SEC Filing on Google Icon
2/13/2025Cerity Partners LLC22,951$0.90M0.0%-5.5%0.023%Search for SEC Filing on Google Icon
2/13/2025FMR LLC9,566,199$372.89M0.0%+86.5%9.469%Search for SEC Filing on Google Icon
2/13/2025Quadrant Capital Group LLC2,517$98K0.0%+13.5%0.002%Search for SEC Filing on Google Icon
2/13/2025Envestnet Asset Management Inc.163,180$6.36M0.0%+5.2%0.162%Search for SEC Filing on Google Icon
2/13/2025Wells Fargo & Company MN45,685$1.78M0.0%+50.2%0.045%Search for SEC Filing on Google Icon
2/12/2025Savoir Faire Capital Management L.P.25,000$0.97M0.5%N/A0.025%Search for SEC Filing on Google Icon
2/12/2025Landscape Capital Management L.L.C.69,603$2.71M0.3%N/A0.069%Search for SEC Filing on Google Icon
2/12/2025Pitcairn Co.12,324$0.48M0.0%+5.3%0.012%Search for SEC Filing on Google Icon
2/12/2025Cynosure Group LLC7,232$0.28M0.0%-32.2%0.007%Search for SEC Filing on Google Icon
2/12/2025Massachusetts Financial Services Co. MA908,884$35.43M0.0%+15.4%0.900%Search for SEC Filing on Google Icon
2/12/2025Geode Capital Management LLC2,140,998$83.48M0.0%-0.1%2.119%Search for SEC Filing on Google Icon
2/12/2025Franklin Resources Inc.929,291$36.22M0.0%-12.8%0.920%Search for SEC Filing on Google Icon
2/12/2025Alliancebernstein L.P.100,842$3.93M0.0%-6.1%0.100%Search for SEC Filing on Google Icon
2/12/2025Wellington Management Group LLP3,546,239$138.23M0.0%+23.5%3.510%Search for SEC Filing on Google Icon
2/12/2025CIBC Private Wealth Group LLC1,060$38K0.0%+72.4%0.001%Search for SEC Filing on Google Icon
2/12/2025Intrust Bank NA5,252$0.21M0.0%-12.6%0.005%Search for SEC Filing on Google Icon
2/12/2025Orion Portfolio Solutions LLC5,430$0.21M0.0%N/A0.005%Search for SEC Filing on Google Icon
2/12/2025Pictet Asset Management Holding SA11,338$0.44M0.0%+2.9%0.011%Search for SEC Filing on Google Icon
2/12/2025Norges Bank1,128,938$44.01M0.0%N/A1.117%Search for SEC Filing on Google Icon
2/12/2025JPMorgan Chase & Co.428,619$16.71M0.0%+49.0%0.424%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Simply Good Foods logo
The Simply Good Foods Company operates as a consumer-packaged food and beverage company in North America and internationally. The company develops, markets, and sells snacks and meal replacements. It offers protein bars, ready-to-drink shakes, sweet and salty snacks, cookies, protein chips, and recipes under the Atkins and Quest brand names. The company also provides confectionery products, such as full-size and mini peanut butter cups, and fudgey brownie and gooey caramel candy bites, chocolatey coated peanut candies, and coconutty caramel candy bars under Atkins Endulge brand name.It distributes its products to various retail channels, such as mass merchandise, grocery and drug channels, club stores, convenience stores, gas stations, and other channels. The company also sells its products through e-commerce channels, including questnutrition.com, atkins.com, amazon.com and others. The Simply Good Foods Company was founded in 2017 and is headquartered in Denver, Colorado.
Read More on Simply Good Foods

Today's Range

Now: $37.31
Low: $36.46
High: $37.39

50 Day Range

MA: $35.75
Low: $33.00
High: $38.37

52 Week Range

Now: $37.31
Low: $31.25
High: $40.53

Volume

884,634 shs

Average Volume

927,572 shs

Market Capitalization

$3.77 billion

P/E Ratio

26.46

Dividend Yield

N/A

Beta

0.63

Who are the company insiders with the largest holdings of Simply Good Foods?

Simply Good Foods' top insider investors include:
  1. Brian K Ratzan (Director)
  2. Joseph Scalzo (Director)
  3. Robert G Montgomery (Director)
  4. Timothy Richard Kraft (Insider)
  5. Geoff E Tanner (COO)
  6. Jill M Short (Insider)
  7. Susan Hunsberger (SVP)
  8. Stuart E Jr Heflin (SVP)
  9. Timothy Allen Matthews (CAO)
  10. James D White (Director)
Learn More about top insider investors at Simply Good Foods.

Who are the major institutional investors of Simply Good Foods?

Simply Good Foods' top institutional investors include:
  1. Handelsbanken Fonder AB — 1.23%
  2. Congress Asset Management Co. — 0.35%
  3. Rhumbline Advisers — 0.25%
  4. GAMMA Investing LLC — 0.05%
  5. Exchange Traded Concepts LLC — 0.05%
  6. Assenagon Asset Management S.A. — 0.04%
Learn More about top institutional investors of Simply Good Foods stock.

Which major investors are selling Simply Good Foods stock?

In the previous quarter, SMPL stock was sold by these institutional investors:
  1. Exchange Traded Concepts LLC
  2. Yousif Capital Management LLC
  3. Moody National Bank Trust Division
During the previous year, company insiders that have sold Simply Good Foods company stock include:
  1. Brian K Ratzan (Director)
  2. Joseph Scalzo (Director)
  3. Robert G Montgomery (Director)
  4. Timothy Richard Kraft (Insider)
  5. Geoff E Tanner (COO)
  6. Jill M Short (Insider)
Learn More investors selling Simply Good Foods stock.

Which major investors are buying Simply Good Foods stock?

Within the last quarter, SMPL stock was purchased by institutional investors including:
  1. Handelsbanken Fonder AB
  2. GAMMA Investing LLC
  3. Congress Asset Management Co.
  4. Assenagon Asset Management S.A.
  5. SG Americas Securities LLC
  6. Rhumbline Advisers