Bracken P. Darrell is President and Chief Executive Officer of VF Corporation. He has more than 30 years of experience in business leadership and brand management with global consumer companies. He was appointed to his current position in July 2023.
Bracken’s broad executive management experience has spanned manufacturing, supply chain, product innovation, consumer services and marketing – both in mature and emerging markets. During his career he has led growth and reinvention for iconic brands such as Old Spice, Gillette, Braun, KitchenAid, and Whirlpool.
Before joining VF, Bracken served for 10 years as president and chief executive officer of Logitech International, S.A., beginning in January 2013. He is credited with a turnaround of Logitech’s business by expanding into new categories and improving market share through the introduction of new and innovative products and the elevation of design as a pillar of the company’s strategy. Under Bracken’s leadership, Logitech expanded into more than 20 new product categories, more than doubled revenue, and achieved a tenfold increase in market capitalization.
Prior to Logitech, Darrell held international leadership roles of increasing responsibility at Procter & Gamble where he was President of Braun globally, the Whirlpool Corporation where he was President of EMEA, and General Electric. Early in his career, upon graduating business school, Darrell held brand management roles with Procter & Gamble and is credited with leading the turnaround of the Old Spice brand. He began his career with Arthur Anderson and then PepsiCo.
Mr. Darrell has served as director of Sonos, Inc. since February 2024.
Bracken received a B.A. from Hendrix College and an MBA from Harvard Business School.
What is Bracken Darrell's net worth?
The estimated net worth of Bracken Darrell is at least $3.47 million as of May 23rd, 2025. Mr. Darrell owns 295,406 shares of V.F. stock worth more than $3,474,270 as of July 16th. This net worth approximation does not reflect any other investments that Mr. Darrell may own. Additionally, Mr. Darrell receives an annual salary of $1,440,000.00 as President, CEO & Director at V.F.. Learn More about Bracken Darrell's net worth.
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Has Bracken Darrell been buying or selling shares of V.F.?
Bracken Darrell has not been actively trading shares of V.F. in the last ninety days. Most recently, on Friday, May 23rd, Bracken Darrell bought 85,840 shares of V.F. stock. The stock was acquired at an average cost of $11.73 per share, with a total value of $1,006,903.20. Following the completion of the transaction, the insider now directly owns 295,406 shares of the company's stock, valued at $3,465,112.38. Learn More on Bracken Darrell's trading history.
Who are V.F.'s active insiders?
V.F.'s insider roster includes Richard Carucci (Director), Juliana Chugg (Director), Abhishek Dalmia (Chief Operating Officer), Bracken Darrell (President, CEO & Director), Benno Dorer (Director), Mark Hoplamazian (Director), Laura Lang (Director), W. McCollough (Director), W Mcmullen (Director), Laura Meagher (EVP), Clarence Otis, Jr (Director), Matthew Puckett (CFO), Carol Roberts (Director), Scott Roe (CFO), Matthew Shattock (Director), and Veronica Wu (Director). Learn More on V.F.'s active insiders.
Are insiders buying or selling shares of V.F.?
During the last twelve months, V.F. insiders bought shares 4 times. They purchased a total of 200,840 shares worth more than $2,448,903.20. The most recent insider tranaction occured on May, 23rd when Director Richard Carucci bought 50,000 shares worth more than $602,500.00. Insiders at V.F. own 1.1% of the company.
Learn More about insider trades at V.F.. Information on this page was last updated on 5/23/2025.
