Insider Selling: Apple (NASDAQ:AAPL) SVP Sells $474,813.22 in Stock

September 18, 2026 by InsiderTrades.com

Key Points

Apple SVP Jennifer Newstead sold 1,438 shares for approximately $474,813 at an average price of $330.19, reducing her holdings by 4.19% to 32,914 shares. The sale was made to cover tax withholding tied to vested equity awards.
Newstead has made several similar weekly sales since August, each involving roughly 1,438–1,439 shares, with transaction values ranging from about $442,000 to $456,000.
Apple recently exceeded quarterly earnings and revenue expectations, while analysts maintain a “Moderate Buy” consensus with an average price target of $338.80.

Apple Inc. (NASDAQ:AAPL - Get Free Report) SVP Jennifer Newstead sold 1,438 shares of the stock in a transaction dated Tuesday, September 15th. The shares were sold at an average price of $330.19, for a total value of $474,813.22. Following the completion of the transaction, the senior vice president owned 32,914 shares in the company, valued at approximately $10,867,873.66. The trade was a 4.19% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Apple Is Quietly Building an AI Advantage Few Expected

Jennifer Newstead also recently made the following trade(s):

On Tuesday, September 8th, Jennifer Newstead sold 1,438 shares of Apple stock. The shares were sold at an average price of $317.23, for a total value of $456,176.74.
On Tuesday, September 1st, Jennifer Newstead sold 1,439 shares of Apple stock. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39.
On Tuesday, August 25th, Jennifer Newstead sold 1,439 shares of Apple stock. The shares were sold at an average price of $310.95, for a total value of $447,457.05.
On Tuesday, August 18th, Jennifer Newstead sold 1,439 shares of Apple stock. The stock was sold at an average price of $307.49, for a total value of $442,478.11.
On Tuesday, August 11th, Jennifer Newstead sold 1,439 shares of Apple stock. The shares were sold at an average price of $307.75, for a total value of $442,852.25.

Apple Stock Performance

Shares of Apple stock opened at $337.00 on Friday. The firm's fifty day simple moving average is $319.82 and its 200-day simple moving average is $294.40. Apple Inc. has a 12 month low of $236.65 and a 12 month high of $344.57. The stock has a market capitalization of $4.92 trillion, a price-to-earnings ratio of 38.65, a PEG ratio of 2.89 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.

Movado’s Turnaround Gains Momentum

Apple (NASDAQ:AAPL - Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. During the same period last year, the firm posted $1.57 EPS. Apple's revenue for the quarter was up 16.4% on a year-over-year basis. As a group, equities analysts forecast that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple's dividend payout ratio (DPR) is presently 12.39%.

Analyst Ratings Changes

Apple Stock Surges After Its Biggest Product Launch in Years—Can It Last?

Several equities analysts have issued reports on the stock. DA Davidson reissued a "neutral" rating and issued a $270.00 price objective on shares of Apple in a research note on Wednesday, September 2nd. The Goldman Sachs Group started coverage on shares of Apple in a research note on Monday, August 17th. They set a "buy" rating on the stock. Argus increased their price target on shares of Apple from $325.00 to $375.00 in a report on Monday, June 8th. CICC Research raised their price objective on shares of Apple from $310.00 to $340.00 and gave the company an "outperform" rating in a research report on Tuesday, August 4th. Finally, Piper Sandler initiated coverage on Apple in a research report on Monday, August 17th. They issued an "overweight" rating for the company. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have given a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat.com, Apple has a consensus rating of "Moderate Buy" and an average target price of $338.80.

Check Out Our Latest Research Report on Apple

Hedge Funds Weigh In On Apple

Several hedge funds and other institutional investors have recently bought and sold shares of the company. Wellington Altus USA Inc. grew its holdings in Apple by 78.4% in the second quarter. Wellington Altus USA Inc. now owns 10,633 shares of the iPhone maker's stock valued at $3,077,000 after purchasing an additional 4,674 shares during the last quarter. Reynders McVeigh Capital Management LLC raised its stake in shares of Apple by 29.2% during the 2nd quarter. Reynders McVeigh Capital Management LLC now owns 600,912 shares of the iPhone maker's stock worth $177,300,000 after buying an additional 135,884 shares during the last quarter. Revere Asset Management Inc raised its stake in shares of Apple by 5.1% during the 2nd quarter. Revere Asset Management Inc now owns 1,443 shares of the iPhone maker's stock worth $418,000 after buying an additional 70 shares during the last quarter. Bullseye Investment Management LLC purchased a new stake in shares of Apple in the 2nd quarter worth about $284,000. Finally, Talon Private Wealth LLC boosted its position in shares of Apple by 11.5% in the 2nd quarter. Talon Private Wealth LLC now owns 24,561 shares of the iPhone maker's stock worth $7,107,000 after buying an additional 2,543 shares in the last quarter. 67.73% of the stock is owned by institutional investors and hedge funds.

Apple News Roundup

Here are the key news stories impacting Apple this week:

Positive Sentiment: Bank of America reiterated its Buy rating and set a $370 price target, citing carrier incentives of up to $1,200, a potentially strong iPhone upgrade cycle, capital returns and opportunities for edge AI. Apple’s iPhone Upgrade Cycle Looks Strong As Carrier Incentives Hit $1,200
Positive Sentiment: Carrier promotions are helping offset higher iPhone 18 Pro prices, supporting expectations for sales despite concerns that consumers could be waiting for Apple’s foldable iPhone Duo. Apple also reportedly gained smartphone market share, even as overall industry shipments declined. Apple iPhone 18 Pro Sales Helped By Carrier Promotions
Positive Sentiment: Reports that Apple is developing AI servers powered by M8 Ultra chips provided a longer-term growth narrative. The planned infrastructure, potentially using NVIDIA networking technology, could reduce cloud costs, protect Services margins and create an enterprise-server opportunity around 2029. Apple Is Quietly Building an AI Advantage Few Expected
Positive Sentiment: Apple remains a core Berkshire Hathaway holding, representing more than half of Warren Buffett’s portfolio along with American Express and Alphabet. This reinforces the perception of Apple as a high-quality, cash-generating long-term investment. Warren Buffett Has More Than 50% of His Portfolio in These 3 Stocks
Neutral Sentiment: Early iPhone 18 Pro preorder signals are mixed. Some analysts see shorter wait times as a sign of softer demand, while others believe carrier discounts and customers delaying purchases for the foldable model explain the pattern. Bank of America flags surprising iPhone 18 pre-order trend
Negative Sentiment: Apple’s premium valuation leaves limited room for disappointment, while a $2.7 billion UK lawsuit over app-tracking rules and continuing European scrutiny add regulatory risk. An executive’s stock sale was disclosed, although it was conducted to cover tax withholding on vested equity and is not necessarily a bearish signal. Apple Faces a $2.7 Billion UK Lawsuit

Apple Company Profile

(Get Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple's services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company's ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.