Key Points
- Insider buying: Junhua Wu purchased 13,900 Baozun shares at an average price of $2.73, spending $37,947 and increasing the insider’s position by 5.2% to 281,170 shares.
- Stock performance and results: Baozun shares opened at $2.78, near their 50-day average of $2.80. In its latest quarter, the company reported $0.19 in EPS and $403.74 million in revenue, while maintaining a negative net margin.
- Mixed analyst outlook: CLSA upgraded Baozun to “outperform” with a $3.80 price target, while ratings remain divided; the overall consensus is “Hold” with a $3.80 target price.
Baozun Inc. (NASDAQ:BZUN - Get Free Report) insider Junhua Wu acquired 13,900 shares of the firm's stock in a transaction dated Tuesday, September 15th. The stock was bought at an average price of $2.73 per share, for a total transaction of $37,947.00. Following the completion of the acquisition, the insider owned 281,170 shares in the company, valued at approximately $767,594.10. The trade was a 5.20% increase in their position. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website.
Junhua Wu also recently made the following trade(s):
- On Wednesday, September 2nd, Junhua Wu acquired 13,500 shares of Baozun stock. The shares were bought at an average cost of $2.85 per share, with a total value of $38,475.00.
- On Wednesday, June 24th, Junhua Wu bought 29,000 shares of Baozun stock. The stock was bought at an average price of $2.85 per share, with a total value of $82,650.00.
Baozun Stock Up 0.7%
Shares of NASDAQ BZUN opened at $2.78 on Friday. The business's 50 day moving average is $2.80 and its two-hundred day moving average is $2.68. Baozun Inc. has a 52-week low of $2.07 and a 52-week high of $4.55. The firm has a market cap of $161.55 million, a price-to-earnings ratio of -8.42 and a beta of 0.51.
Baozun (NASDAQ:BZUN - Get Free Report) last released its quarterly earnings results on Friday, August 14th. The technology company reported $0.19 EPS for the quarter. Baozun had a positive return on equity of 2.55% and a negative net margin of 1.26%.The business had revenue of $403.74 million during the quarter.
Institutional Trading of Baozun
A number of large investors have recently made changes to their positions in the company. Cetera Investment Advisers raised its position in shares of Baozun by 23.6% during the 1st quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company's stock worth $91,000 after acquiring an additional 7,289 shares in the last quarter. Dimensional Fund Advisors LP boosted its holdings in Baozun by 3.1% in the first quarter. Dimensional Fund Advisors LP now owns 593,669 shares of the technology company's stock valued at $1,418,000 after purchasing an additional 18,067 shares in the last quarter. Nano Cap New Millennium Growth Fund L P acquired a new stake in Baozun during the fourth quarter worth approximately $133,000. Finally, Northwestern Mutual Wealth Management Co. lifted its position in shares of Baozun by 75,465,800.0% during the 4th quarter. Northwestern Mutual Wealth Management Co. now owns 754,659 shares of the technology company's stock worth $2,007,000 after buying an additional 754,658 shares during the last quarter. 47.29% of the stock is currently owned by hedge funds and other institutional investors.
Analyst Upgrades and Downgrades
A number of research analysts recently weighed in on BZUN shares. Citigroup restated a "buy" rating on shares of Baozun in a report on Thursday, August 27th. CLSA raised shares of Baozun from a "hold" rating to an "outperform" rating and raised their price target for the company from $3.20 to $3.80 in a research report on Friday, August 28th. Wall Street Zen downgraded shares of Baozun from a "strong-buy" rating to a "buy" rating in a research note on Saturday, August 8th. Finally, Weiss Ratings reaffirmed a "sell (d-)" rating on shares of Baozun in a research report on Friday, July 17th. Two research analysts have rated the stock with a Buy rating, one has issued a Hold rating and one has assigned a Sell rating to the company's stock. Based on data from MarketBeat.com, the stock currently has an average rating of "Hold" and a consensus target price of $3.80.
Check Out Our Latest Report on BZUN
Baozun Company Profile
(
Get Free Report)
Baozun Inc (NASDAQ: BZUN) is a China-based brand e-commerce and digital commerce services company. Founded in 2007 and headquartered in Shanghai, the company helps brands establish, operate and grow their online and omnichannel businesses, primarily in China and selected international markets.
Baozun's services include e-commerce technology, online store design and operation, digital marketing, customer service, data analytics, warehousing and logistics. Its technology and service platform supports brands across major online marketplaces, social commerce channels and direct-to-consumer websites, helping them manage product listings, orders, payments, fulfillment and customer engagement.
The company has historically worked with international and domestic brands in categories such as apparel, consumer products, electronics and beauty.
Further Reading

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