Key Points
- Harley-Davidson CFO Jonathan Root sold 1,554 shares at an average price of $27.46, generating $42,672.84. The transaction was conducted under a pre-arranged Rule 10b5-1 trading plan, leaving him with 26,292 shares.
- Harley-Davidson exceeded quarterly expectations, reporting $0.75 in earnings per share versus the $0.65 consensus estimate and $1.23 billion in revenue. However, revenue declined 5.9% year over year.
- Analyst sentiment remains mixed, with a consensus “Hold” rating and a $27.00 target price; institutional investors own approximately 85.1% of the company.
Harley-Davidson, Inc. (NYSE:HOG - Get Free Report) CFO Jonathan Root sold 1,554 shares of the firm's stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $27.46, for a total value of $42,672.84. Following the completion of the sale, the chief financial officer owned 26,292 shares of the company's stock, valued at $721,978.32. This represents a 5.58% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Harley-Davidson Stock Performance
Shares of NYSE HOG opened at $27.80 on Thursday. The firm has a market capitalization of $2.89 billion, a price-to-earnings ratio of 17.06, a PEG ratio of 8.92 and a beta of 1.29. Harley-Davidson, Inc. has a one year low of $17.09 and a one year high of $31.25. The business has a fifty day simple moving average of $26.29 and a 200 day simple moving average of $23.60. The company has a current ratio of 1.90, a quick ratio of 1.70 and a debt-to-equity ratio of 0.36.
Harley-Davidson (NYSE:HOG - Get Free Report) last posted its quarterly earnings results on Thursday, July 23rd. The company reported $0.75 earnings per share for the quarter, topping analysts' consensus estimates of $0.65 by $0.10. The firm had revenue of $1.23 billion for the quarter, compared to the consensus estimate of $1.17 billion. Harley-Davidson had a net margin of 4.78% and a return on equity of 6.28%. The business's revenue was down 5.9% compared to the same quarter last year. During the same quarter in the previous year, the company earned $0.88 earnings per share. Sell-side analysts expect that Harley-Davidson, Inc. will post 0.56 EPS for the current year.
Analyst Upgrades and Downgrades
HOG has been the topic of several recent research reports. Loop Capital upgraded shares of Harley-Davidson from a "hold" rating to a "buy" rating and set a $32.00 target price on the stock in a research report on Monday, July 20th. Morgan Stanley increased their price target on shares of Harley-Davidson from $15.00 to $17.00 and gave the stock an "underweight" rating in a research report on Tuesday, July 28th. Citigroup raised their price target on shares of Harley-Davidson from $26.00 to $27.00 and gave the stock a "neutral" rating in a research note on Sunday, July 12th. Wells Fargo & Company lifted their price objective on Harley-Davidson from $15.00 to $19.00 and gave the company an "underweight" rating in a report on Wednesday, May 6th. Finally, Weiss Ratings upgraded Harley-Davidson from a "hold (c-)" rating to a "hold (c)" rating in a research report on Tuesday, August 11th. One analyst has rated the stock with a Strong Buy rating, four have issued a Buy rating, five have issued a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat, Harley-Davidson currently has an average rating of "Hold" and a consensus target price of $27.00.
View Our Latest Stock Analysis on HOG
Hedge Funds Weigh In On Harley-Davidson
Several institutional investors have recently added to or reduced their stakes in HOG. Aberdeen Wealth Management LLC acquired a new position in Harley-Davidson in the second quarter valued at about $29,000. Pinnacle Holdings LLC acquired a new stake in shares of Harley-Davidson during the fourth quarter worth approximately $30,000. Fifth Third Bancorp increased its holdings in shares of Harley-Davidson by 48.9% during the fourth quarter. Fifth Third Bancorp now owns 1,764 shares of the company's stock worth $36,000 after buying an additional 579 shares in the last quarter. Versant Capital Management Inc raised its stake in shares of Harley-Davidson by 858.2% in the second quarter. Versant Capital Management Inc now owns 1,629 shares of the company's stock valued at $40,000 after acquiring an additional 1,459 shares during the last quarter. Finally, Geneos Wealth Management Inc. raised its stake in shares of Harley-Davidson by 153.8% in the first quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company's stock valued at $53,000 after acquiring an additional 1,278 shares during the last quarter. 85.10% of the stock is owned by institutional investors.
About Harley-Davidson
(
Get Free Report)
Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.
In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.
Read More

This instant news alert was generated by narrative science technology and financial data from InsiderTrades.com in order to provide readers with the fastest and most accurate reporting. Please send any questions or comments about this story to [email protected].