David Allemann Biography and Net Worth

As Founder and Co-Chief Executive Officer, David Allemann drives the creative and strategic engine behind On’s global success in the sportswear industry.

Effective May 1, 2026, David, alongside Co-Founder Caspar Coppetti, leads the company as Co-CEO. In his role, he is focused on driving On's long-term direction, including product, innovation, brand, and culture. Most importantly, he sets the strategy to achieve On’s vision to be the most premium global sports brand.

Starting the company with Caspar Coppetti and Olivier Bernhard in 2010, David established On’s production and supply chain in Asia, spearheaded the brand’s design identity in product, brand and marketing, and led the commercial expansion of On’s e-commerce. In recent years, David has been driving strategic growth initiatives like expanding On’s product innovation to lifestyle, building up our apparel business, and launching On’s own retail business across the globe.

David took a unique path reflective of his passion for creative discovery and innovation by co-founding one of the first digital agencies leading up to the early internet boom and subsequently led a major brand agency. He spent time as a strategy consultant at McKinsey and served as the Chief Marketing Officer of a global design brand before co-founding On in 2010.

Outside of On, David supports emerging ventures, and serves on the board of the business association Economiesuisse as well as the Swiss Institute for Contemporary Art in New York. David holds a Master of Law degree from the University of Zurich and completed INSEAD’s Advanced Management Program. He lives in his hometown of Zurich with his wife and young kids. The Allemanns love travel, nature, and culture – and when not skiing or sailing, they're exploring a new city or gallery.