NOW Insider Trading

Insider Ownership Percentage: 0.34%
Insider Buying (Last 12 Months): $0.00
Insider Selling (Last 12 Months): $22,809,720.08

ServiceNow Insider Trading History Chart

This chart shows the insider buying and selling history at ServiceNow by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

ServiceNow Share Price & Price History

Current Price: $118.25
Price Change: Price Increase of +4.06 (3.56%)
As of 08/4/2026 03:59 PM ET

This chart shows the closing price history over time for NOW up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

ServiceNow Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
5/18/2026Paul FippsInsiderSell1,048$98.51$103,238.4812,072View SEC Filing Icon  
5/14/2026Anita M. SandsDirectorSell16,445$90.14$1,482,352.3030,090View SEC Filing Icon  
5/14/2026Paul Edward ChamberlainDirectorSell1,500$87.23$130,845.0044,930View SEC Filing Icon  
5/8/2026Paul FippsInsiderSell151$90.47$13,660.978,144View SEC Filing Icon  
4/24/2026Jacqueline P. CanneyInsiderSell8,927$89.60$799,859.2029,531View SEC Filing Icon  
2/23/2026Paul FippsInsiderSell3,696$101.77$376,141.928,061View SEC Filing Icon  
2/18/2026Paul FippsInsiderSell9,641$105.93$1,021,271.1311,757View SEC Filing Icon  
2/13/2026Kevin Thomas McbrideInsiderSell1,400$105.71$147,994.0026,314View SEC Filing Icon  
2/12/2026Paul Edward ChamberlainDirectorSell1,500$101.17$151,755.0046,430View SEC Filing Icon  
12/5/2025Gina MastantuonoCFOSell2,075$170.00$352,750.0061,140View SEC Filing Icon  
11/28/2025Gina MastantuonoCFOSell2,085$161.60$336,936.0063,215View SEC Filing Icon  
11/28/2025Lawrence JacksonDirectorSell1,325$162.04$214,708.301,615View SEC Filing Icon  
11/28/2025Paul Edward ChamberlainDirectorSell1,500$161.60$242,400.0047,930View SEC Filing Icon  
11/18/2025Jacqueline P. CanneyInsiderSell470$165.42$77,745.5215,135View SEC Filing Icon  
11/18/2025Nicholas TzitzonVice ChairmanSell2,610$165.42$431,735.7615,000View SEC Filing Icon  
11/18/2025Paul FippsInsiderSell1,525$163.51$249,352.752,705View SEC Filing Icon  
11/18/2025Russell S. ElmerGeneral CounselSell405$165.42$66,993.4821,660View SEC Filing Icon  
11/17/2025Jacqueline P. CanneyInsiderSell725$169.38$122,803.4015,135View SEC Filing Icon  
11/17/2025Russell S. ElmerGeneral CounselSell550$169.38$93,161.2021,660View SEC Filing Icon  
11/14/2025Kevin Thomas McbrideInsiderSell1,400$168.50$235,894.4025,270View SEC Filing Icon  
11/13/2025Jacqueline P. CanneyInsiderSell330$170.48$56,257.0815,135View SEC Filing Icon  
11/13/2025Russell S. ElmerGeneral CounselSell310$170.48$52,847.5621,660View SEC Filing Icon  
8/29/2025Anita M. SandsDirectorSell5,485$183.02$1,003,875.6746,535View SEC Filing Icon  
8/28/2025William R. McDermottCEOSell29,125$183.33$5,339,369.7533,070View SEC Filing Icon  
8/20/2025Paul FippsInsiderSell7,260$179.01$1,299,612.602,285View SEC Filing Icon  
8/20/2025Russell S. ElmerGeneral CounselSell8,490$176.85$1,501,473.4821,660View SEC Filing Icon  
8/19/2025William R. McDermottCEOSell7,925$180.00$1,426,500.0062,195View SEC Filing Icon  
8/18/2025Gina MastantuonoCFOSell8,810$173.29$1,526,684.9061,140View SEC Filing Icon  
8/18/2025Jacqueline P. CanneyInsiderSell7,810$173.29$1,353,394.9015,135View SEC Filing Icon  
8/18/2025Nicholas TzitzonVice ChairmanSell8,595$173.29$1,489,427.5515,000View SEC Filing Icon  
8/15/2025Kevin Thomas McbrideInsiderSell1,400$170.35$238,495.6023,270View SEC Filing Icon  
8/14/2025Paul Edward ChamberlainDirectorSell1,500$172.00$258,000.0049,430View SEC Filing Icon  
8/13/2025Gina MastantuonoCFOSell420$172.11$72,287.8857,860View SEC Filing Icon  
8/13/2025Jacqueline P. CanneyInsiderSell335$172.11$57,658.1915,135View SEC Filing Icon  
8/8/2025Gina MastantuonoCFOSell1,460$175.68$256,489.8857,755View SEC Filing Icon  
8/8/2025Jacqueline P. CanneyInsiderSell1,285$175.68$225,746.2315,135View SEC Filing Icon  
7/29/2025Lawrence JacksonDirectorSell3,785$198.10$749,808.502,940View SEC Filing Icon  
7/3/2025Anita M. SandsDirectorSell1,195$210.00$250,950.0052,020View SEC Filing Icon  
6/2/2025Anita M. SandsDirectorSell1,240$201.83$250,266.7253,215View SEC Filing Icon  
5/30/2025Jacqueline P. CanneyInsiderSell725$204.00$147,900.0015,135View SEC Filing Icon  
5/30/2025Nicholas TzitzonVice ChairmanSell5,855$204.00$1,194,420.0015,000View SEC Filing Icon  
5/30/2025William R. McDermottCEOSell10,250$202.40$2,074,620.5033,070View SEC Filing Icon  
5/27/2025Anita M. SandsDirectorSell2,140$202.72$433,825.0854,455View SEC Filing Icon  
5/13/2025Gina MastantuonoCFOSell420$204.60$85,932.0056,090View SEC Filing Icon  
5/13/2025Jacqueline P. CanneyInsiderSell330$204.60$67,518.0015,135View SEC Filing Icon  
5/13/2025Russell S. ElmerGeneral CounselSell310$204.60$63,426.0021,660View SEC Filing Icon  
5/8/2025Gina MastantuonoCFOSell1,460$197.00$287,620.0055,990View SEC Filing Icon  
5/8/2025Jacqueline P. CanneyInsiderSell1,285$197.00$253,145.0015,135View SEC Filing Icon  
5/8/2025Russell S. ElmerGeneral CounselSell955$197.00$188,135.0021,660View SEC Filing Icon  
4/28/2025Jonathan ChadwickDirectorSell3,850$186.32$717,347.4016,025View SEC Filing Icon  
4/25/2025Deborah BlackDirectorSell2,990$188.05$562,257.542,140View SEC Filing Icon  
4/16/2025Jacqueline P. CanneyInsiderSell1,770$160.92$284,831.9415,135View SEC Filing Icon  
2/25/2025Nicholas TzitzonVice ChairmanSell14,725$184.74$2,720,355.4018,245View SEC Filing Icon  
2/21/2025Gina MastantuonoCFOSell22,210$192.94$4,285,197.4055,630View SEC Filing Icon  
2/18/2025Paul John SmithInsiderSell12,020$196.01$2,356,040.2031,220View SEC Filing Icon  
2/18/2025Russell S. ElmerGeneral CounselSell5,115$197.60$1,010,724.0021,660View SEC Filing Icon  
2/18/2025William R. McDermottCEOSell1,920$197.33$378,869.7633,070View SEC Filing Icon  
2/14/2025Paul John SmithInsiderSell5,920$196.02$1,160,414.7221,020View SEC Filing Icon  
2/11/2025Larry QuinlanDirectorSell2,075$202.09$419,340.906,610View SEC Filing Icon  
2/10/2025Jacqueline P. CanneyInsiderSell1,460$203.51$297,124.6015,135View SEC Filing Icon  
2/10/2025Russell S. ElmerGeneral CounselSell1,680$203.51$341,896.8021,660View SEC Filing Icon  
2/10/2025William R. McDermottCEOSell6,315$203.82$1,287,123.3012,975View SEC Filing Icon  
2/7/2025Jeffrey A. MillerDirectorSell11,410$206.13$2,351,920.48203,190View SEC Filing Icon  
2/4/2025Larry QuinlanDirectorSell2,075$201.48$418,075.158,685View SEC Filing Icon  
2/3/2025Russell S. ElmerGeneral CounselSell12,555$202.42$2,541,357.9921,660View SEC Filing Icon  
1/16/2025Jacqueline P. CanneyInsiderSell2,275$211.71$481,635.7015,135View SEC Filing Icon  
11/29/2024Paul Edward ChamberlainDirectorSell1,500$209.59$314,385.0052,335View SEC Filing Icon  
11/25/2024Anita M. SandsDirectorSell11,145$212.92$2,372,993.4055,000View SEC Filing Icon  
11/25/2024Nicholas TzitzonInsiderSell1,565$212.92$333,219.8018,245View SEC Filing Icon  
11/19/2024William R. McDermottCEOSell61,355$199.53$12,242,408.5712,975View SEC Filing Icon  
11/18/2024Jacqueline P. CanneyInsiderSell470$203.31$95,554.7615,135View SEC Filing Icon  
11/18/2024Russell S. ElmerGeneral CounselSell405$203.31$82,339.7434,215View SEC Filing Icon  
11/15/2024Kevin Thomas McbrideInsiderSell500$204.79$102,397.0017,285View SEC Filing Icon  
11/15/2024Russell S. ElmerGeneral CounselSell9,335$204.79$1,911,751.9934,215View SEC Filing Icon  
11/13/2024Jacqueline P. CanneyInsiderSell330$209.66$69,187.1415,135View SEC Filing Icon  
11/8/2024Jacqueline P. CanneyInsiderSell380$202.19$76,831.4415,135View SEC Filing Icon  
11/7/2024Jeffrey A. MillerDirectorSell14,395$203.82$2,934,046.48214,600View SEC Filing Icon  
10/16/2024Jacqueline P. CanneyInsiderSell1,765$184.99$326,510.8815,135View SEC Filing Icon  
8/26/2024Nicholas TzitzonInsiderSell9,285$165.94$1,540,715.7618,245View SEC Filing Icon  
8/19/2024Jacqueline P. CanneyInsiderSell470$165.18$77,636.4820,095View SEC Filing Icon  
8/15/2024Kevin Thomas McbrideInsiderSell500$165.00$82,500.0014,970View SEC Filing Icon  
8/14/2024Paul Edward ChamberlainDirectorSell675$164.40$110,970.0053,835View SEC Filing Icon  
8/13/2024Jacqueline P. CanneyInsiderSell4,020$162.40$652,848.0015,135View SEC Filing Icon  
8/8/2024Paul John SmithInsiderSell935$159.12$148,773.4618,895View SEC Filing Icon  
8/2/2024Russell S. ElmerGeneral CounselSell9,685$155.96$1,510,491.9733,680View SEC Filing Icon  
7/25/2024Gina MastantuonoCFOSell9,000$165.00$1,485,000.0057,450View SEC Filing Icon  
6/5/2024Christopher BediInsiderSell1,075$140.00$150,500.0079,460View SEC Filing Icon  
5/30/2024Nicholas TzitzonInsiderSell10,000$138.20$1,381,980.0018,245View SEC Filing Icon  
5/28/2024Gina MastantuonoCFOSell9,000$147.78$1,329,984.0066,450View SEC Filing Icon  
5/24/2024Frederic B LuddyDirectorSell2,990$148.38$443,668.162,140View SEC Filing Icon  
5/20/2024Paul John SmithInsiderSell3,010$153.95$463,389.5018,095View SEC Filing Icon  
5/13/2024Paul John SmithInsiderSell625$145.48$90,922.5015,560View SEC Filing Icon  
5/8/2024Paul John SmithInsiderSell950$143.76$136,568.2015,050View SEC Filing Icon  
2/20/2024Paul John SmithInsiderSell25,795$149.06$3,845,105.8827,265View SEC Filing Icon  
2/20/2024William R. McDermottCEOSell25,150$150.62$3,787,992.4085,885View SEC Filing Icon  
2/13/2024Paul John SmithInsiderSell5,900$153.42$905,201.606,960View SEC Filing Icon  
1/30/2024Paul John SmithinsiderSell8,975$156.21$1,402,002.704,970View SEC Filing Icon  
11/30/2023Paul Edward ChamberlainDirectorSell675$136.40$92,070.0053,720View SEC Filing Icon  
11/29/2023Paul John SmithInsiderSell3,760$134.51$505,750.088,975View SEC Filing Icon  
11/28/2023Chirantan Jitendra DesaiCOOSell15,750$133.49$2,102,530.50178,770View SEC Filing Icon  
11/24/2023Chirantan Jitendra DesaiCOOSell15,750$134.37$2,116,296.00194,520View SEC Filing Icon  
11/20/2023Christopher BediInsiderSell145$130.80$18,966.0078,560View SEC Filing Icon  
11/20/2023Gina MastantuonoCFOSell1,375$130.80$179,850.0035,025View SEC Filing Icon  
11/20/2023Russell S. ElmerGeneral CounselSell455$130.80$59,514.0021,570View SEC Filing Icon  
11/13/2023Paul John SmithInsiderSell645$127.09$81,975.6310,285View SEC Filing Icon  
11/13/2023Russell S. ElmerGeneral CounselSell345$126.76$43,730.8221,125View SEC Filing Icon  
11/8/2023Gina MastantuonoCFOSell440$123.22$54,215.0435,025View SEC Filing Icon  
11/8/2023Paul John SmithInsiderSell180$124.33$22,379.049,790View SEC Filing Icon  
11/8/2023Russell S. ElmerGeneral CounselSell280$123.22$34,500.4821,125View SEC Filing Icon  
11/1/2023Gina MastantuonoCFOSell5,890$116.20$684,418.0039,620View SEC Filing Icon  
10/31/2023Paul John SmithInsiderSell4,295$116.53$500,479.179,650View SEC Filing Icon  
10/9/2023Gina MastantuonoCFOSell1,930$110.98$214,187.5445,510View SEC Filing Icon  
10/2/2023Christopher BediInsiderSell5,000$110.95$554,750.0077,420View SEC Filing Icon  
9/1/2023Christopher BediInsiderSell5,000$118.70$593,510.0077,420View SEC Filing Icon  
8/31/2023Chirantan Jitendra DesaiCOOSell22,500$118.42$2,664,450.00206,535View SEC Filing Icon  
8/29/2023Paul John SmithInsiderSell1,775$113.03$200,631.8013,945View SEC Filing Icon  
8/21/2023Gina MastantuonoCFOSell145$110.00$15,950.0043,590View SEC Filing Icon  
8/18/2023Gina MastantuonoCFOSell145$107.02$15,517.9043,735View SEC Filing Icon  
8/18/2023Russell S. ElmerGeneral CounselSell455$107.02$48,694.1021,125View SEC Filing Icon  
8/17/2023Jacqueline P. CanneyInsiderSell7,430$108.99$809,795.707,430View SEC Filing Icon  
8/16/2023Anita M. SandsDirectorSell6,500$111.00$721,500.0068,705View SEC Filing Icon  
8/14/2023Gina MastantuonoCFOSell2,660$110.51$293,945.9642,505View SEC Filing Icon  
8/14/2023Paul John SmithInsiderSell5,890$112.31$661,505.9013,320View SEC Filing Icon  
8/14/2023Russell S. ElmerGeneral CounselSell3,185$110.51$351,961.6120,680View SEC Filing Icon  
8/11/2023Paul John SmithInsiderSell3,155$110.15$347,535.878,670View SEC Filing Icon  
8/9/2023Paul Edward ChamberlainDirectorSell450$110.30$49,636.8054,395View SEC Filing Icon  
8/8/2023Gina MastantuonoCFOSell4,830$109.70$529,841.3439,855View SEC Filing Icon  
8/8/2023Paul John SmithInsiderSell2,595$109.39$283,877.4311,825View SEC Filing Icon  
8/8/2023Russell S. ElmerGeneral CounselSell6,115$109.40$668,968.7720,680View SEC Filing Icon  
8/4/2023Paul John SmithInsiderSell2,900$112.88$327,352.009,885View SEC Filing Icon  
8/3/2023Lawrence JacksonDirectorSell3,300$111.74$368,742.002,990View SEC Filing Icon  
See Full Table

SEC Filings (Institutional Ownership Changes) for ServiceNow (NYSE:NOW)

87.18% of ServiceNow stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at NOW by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

ServiceNow Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
8/3/2026BIP Wealth LLC5,591$0.56M0.0%N/A0.001%Search for SEC Filing on Google Icon
8/3/2026Trifecta Capital Advisors LLC40,819$4.05M0.5%N/A0.004%Search for SEC Filing on Google Icon
8/3/2026Summit Global Investments3,095$0.31M0.0%N/A0.000%Search for SEC Filing on Google Icon
8/3/2026Oppenheimer Asset Management Inc.287,435$28.54M0.3%N/A0.028%Search for SEC Filing on Google Icon
8/3/2026Bryn Mawr Trust Advisors LLC4,950$0.49M0.0%N/A0.000%Search for SEC Filing on Google Icon
8/3/2026Dockside LLC2,889$0.29M0.1%N/A0.000%Search for SEC Filing on Google Icon
7/10/2026Hyperion Asset Management Ltd274,946$27.30M0.7%-24.3%0.027%Search for SEC Filing on Google Icon
7/10/2026Wedge Capital Management L L P NC2,512$0.25M0.0%+5.4%0.000%Search for SEC Filing on Google Icon
7/10/2026Investors Research Corp7,674$0.76M0.1%+787.2%0.001%Search for SEC Filing on Google Icon
7/10/2026Tema ETFs LLC20,679$2.05M0.1%+10.0%0.002%Search for SEC Filing on Google Icon
7/10/2026Canvas Wealth Advisors LLC28,524$2.83M0.4%+60.7%0.003%Search for SEC Filing on Google Icon
7/10/2026Fiduciary Financial Group LLC4,067$0.40M0.0%N/A0.000%Search for SEC Filing on Google Icon
7/10/2026Doliver Advisors LP17,390$1.73M0.4%+8.8%0.002%Search for SEC Filing on Google Icon
7/10/2026Clarus Wealth Advisors18,912$2.04M0.8%N/A0.002%Search for SEC Filing on Google Icon
7/10/2026Generali Investments Management Co LLC49,865$4.95M1.1%+12.9%0.005%Search for SEC Filing on Google Icon
7/10/2026E. Ohman J or Asset Management AB427,836$42.48M1.0%+62.0%0.041%Search for SEC Filing on Google Icon
7/10/2026Handelsbanken Fonder AB871,356$86.51M0.2%-4.7%0.085%Search for SEC Filing on Google Icon
7/10/2026Orrstown Financial Services Inc.5,973$0.59M0.1%-9.2%0.001%Search for SEC Filing on Google Icon
7/10/2026Salvus Wealth Management LLC7,223$0.72M0.4%-10.4%0.001%Search for SEC Filing on Google Icon
7/10/2026Marquette Asset Management LLC301$30K0.0%+75.0%0.000%Search for SEC Filing on Google Icon
7/10/2026Sage Capital Advisors llc2,829$0.28M0.1%N/A0.000%Search for SEC Filing on Google Icon
7/10/2026Community Financial Services Group LLC945$100K0.0%-98.0%0.000%Search for SEC Filing on Google Icon
7/10/2026Fulton Bank N.A.9,749$0.97M0.0%-3.3%0.001%Search for SEC Filing on Google Icon
7/10/2026Wealthcare Advisory Partners LLC38,198$3.79M0.1%+24.9%0.004%Search for SEC Filing on Google Icon
7/10/2026Paladin Wealth LLC6,581$0.65M0.4%+47.2%0.001%Search for SEC Filing on Google Icon
7/9/2026First Bank & Trust7,184$0.71M0.1%-18.3%0.001%Search for SEC Filing on Google Icon
7/9/2026Revolve Wealth Partners LLC4,971$0.49M0.1%+15.3%0.000%Search for SEC Filing on Google Icon
7/9/2026Asset Advisory Group Inc.2,710$0.27M0.1%-8.9%0.000%Search for SEC Filing on Google Icon
7/9/2026Sapient Capital LLC77,661$7.71M0.1%+266.0%0.008%Search for SEC Filing on Google Icon
7/9/2026Focus Financial Network Inc.43,630$4.33M0.1%+9.0%0.004%Search for SEC Filing on Google Icon
7/9/2026Fluent Financial LLC24,717$2.45M0.9%+164.8%0.002%Search for SEC Filing on Google Icon
7/9/2026Legacy Wealth Asset Management LLC13,656$1.36M0.3%+3.9%0.001%Search for SEC Filing on Google Icon
7/9/2026Deane Retirement Strategies Inc.48,758$4.84M2.0%+10.0%0.005%Search for SEC Filing on Google Icon
7/9/2026Birchbrook Inc.6,927$0.69M0.3%N/A0.001%Search for SEC Filing on Google Icon
7/9/2026Everhart Financial Group Inc.9,504$0.94M0.1%-26.7%0.001%Search for SEC Filing on Google Icon
7/9/2026Jacobs & Co. CA70,046$6.95M0.6%+0.2%0.007%Search for SEC Filing on Google Icon
7/9/2026Sax Wealth Advisors LLC3,599$0.38M0.0%-10.7%0.000%Search for SEC Filing on Google Icon
7/9/2026Cardano Risk Management B.V.484,785$48.13M0.4%+6.9%0.047%Search for SEC Filing on Google Icon
7/9/2026Everpar Advisors LLC2,196$0.22M0.1%-21.3%0.000%Search for SEC Filing on Google Icon
7/9/2026Avity Investment Management Inc.159,103$15.80M1.0%-9.1%0.015%Search for SEC Filing on Google Icon
7/9/2026Hennion & Walsh Asset Management Inc.33,837$3.36M0.1%-3.0%0.003%Search for SEC Filing on Google Icon
7/9/2026Legacy Wealth Management LLC MS8,109$0.81M0.2%-3.1%0.001%Search for SEC Filing on Google Icon
7/9/2026Sunburst Financial Group LLC4,859$0.48M0.1%+26.2%0.000%Search for SEC Filing on Google Icon
7/8/2026Gradient Investments LLC259,557$25.77M0.4%+39.9%0.025%Search for SEC Filing on Google Icon
7/8/2026Atwood & Palmer Inc.600$60K0.0%+20.0%0.000%Search for SEC Filing on Google Icon
7/8/2026Beacon Investment Advisory Services Inc.49,327$4.90M0.2%-6.6%0.005%Search for SEC Filing on Google Icon
7/8/2026Trust Point Inc.7,961$0.79M0.1%-6.5%0.001%Search for SEC Filing on Google Icon
7/8/2026First Heartland Consultants Inc.6,240$0.62M0.0%+74.7%0.001%Search for SEC Filing on Google Icon
7/8/2026Teamwork Financial Advisors LLC154,649$15.35M1.4%+389.2%0.015%Search for SEC Filing on Google Icon
7/8/2026Sonoma Allocations LLC3,875$0.41M0.2%+23.8%0.000%Search for SEC Filing on Google Icon
7/8/2026Ebert Capital Management Inc.3,998$0.40M0.4%-5.0%0.000%Search for SEC Filing on Google Icon
7/8/2026FNY Investment Advisers LLC1,146$0.11M0.0%+664.0%0.000%Search for SEC Filing on Google Icon
7/8/2026Palouse Capital Management Inc.11,631$1.16M0.7%N/A0.001%Search for SEC Filing on Google Icon
7/8/2026Cooper Financial Group15,909$1.58M0.1%-19.0%0.002%Search for SEC Filing on Google Icon
7/8/2026Elevation Wealth Partners LLC3,424$0.34M0.1%+8,251.2%0.000%Search for SEC Filing on Google Icon
7/8/2026Czech National Bank293,550$29.14M0.2%+3.0%0.028%Search for SEC Filing on Google Icon
7/8/2026PensionDanmark Pensionsforsikringsaktieselskab241,141$23.94M0.2%-7.6%0.023%Search for SEC Filing on Google Icon
7/8/2026Assenagon Asset Management S.A.1,811,760$179.87M0.2%+30.5%0.176%Search for SEC Filing on Google Icon
7/8/2026Sarasin & Partners LLP16,685$1.66M0.0%-87.4%0.002%Search for SEC Filing on Google Icon
7/8/2026Evanson Financial LLC4,256$0.42M0.0%N/A0.000%Search for SEC Filing on Google Icon
7/8/2026Gainplan LLC5,383$0.53M0.2%N/A0.001%Search for SEC Filing on Google Icon
7/7/2026Fermata Advisors LLC2,535$0.25M0.1%N/A0.000%Search for SEC Filing on Google Icon
7/7/2026180 Wealth Advisors LLC22,240$2.21M0.2%+24.9%0.002%Search for SEC Filing on Google Icon
7/7/2026SFM LLC2,093$0.21M0.1%-71.0%0.000%Search for SEC Filing on Google Icon
7/7/2026Integral Investment Advisors Inc.5,435$0.54M0.1%+12.4%0.001%Search for SEC Filing on Google Icon
7/7/2026Balefire LLC4,304$0.43M0.1%+68.7%0.000%Search for SEC Filing on Google Icon
7/7/2026Inspirion Wealth Advisors LLC2,060$0.22M0.0%+3,333.3%0.000%Search for SEC Filing on Google Icon
7/7/2026Baron Wealth Management LLC4,686$0.47M0.1%-5.7%0.000%Search for SEC Filing on Google Icon
7/7/2026BDF Gestion19,342$1.86M0.2%-48.0%0.002%Search for SEC Filing on Google Icon
7/7/2026GAMMA Investing LLC24,221$2.41M0.1%-14.1%0.002%Search for SEC Filing on Google Icon
7/7/2026Grant Private Wealth Management Inc16,961$1.68M0.7%+19.7%0.002%Search for SEC Filing on Google Icon
7/7/2026Avior Wealth Management LLC3,811$0.38M0.0%+51.8%0.000%Search for SEC Filing on Google Icon
7/7/2026Harbor Investment Advisory LLC1,444$0.14M0.0%+169.9%0.000%Search for SEC Filing on Google Icon
7/7/2026Central Pacific Bank Trust Division17,872$1.77M0.2%-33.1%0.002%Search for SEC Filing on Google Icon
7/7/2026Canandaigua National Bank & Trust Co.14,848$1.47M0.1%N/A0.001%Search for SEC Filing on Google Icon
7/7/2026Moody National Bank Trust Division12,554$1.25M0.1%+1.0%0.001%Search for SEC Filing on Google Icon
7/7/2026Grove Bank & Trust1,985$0.20M0.0%-77.0%0.000%Search for SEC Filing on Google Icon
7/7/2026CoreCap Advisors LLC1,436$0.14M0.0%+36.8%0.000%Search for SEC Filing on Google Icon
7/6/2026Hobart Private Capital LLC19,521$1.94M0.3%+7.3%0.002%Search for SEC Filing on Google Icon
7/6/2026Meadowbrook Wealth Management LLC3,310$0.35M0.4%-5.0%0.000%Search for SEC Filing on Google Icon
7/6/2026RDA Financial Network14,368$1.43M0.3%+18.1%0.001%Search for SEC Filing on Google Icon
7/6/2026Dogwood Wealth Management LLC3,623$0.36M0.1%+21.8%0.000%Search for SEC Filing on Google Icon
7/6/2026Trilogy Capital Inc.2,128$0.21M0.0%N/A0.000%Search for SEC Filing on Google Icon
7/2/2026Kozak & Associates Inc.4,785$0.51M0.1%+6.4%0.000%Search for SEC Filing on Google Icon
7/2/2026MassMutual Private Wealth & Trust FSB83,017$8.24M0.2%+0.2%0.008%Search for SEC Filing on Google Icon
7/2/2026Versant Capital Management Inc3,213$0.32M0.0%-21.5%0.000%Search for SEC Filing on Google Icon
7/2/2026Hilltop National Bank480$48K0.0%-28.6%0.000%Search for SEC Filing on Google Icon
7/2/2026CX Institutional8,415$0.84M0.0%+58.8%0.001%Search for SEC Filing on Google Icon
7/1/2026Noble Wealth Management PBC11,060$1.10M0.5%+6,812.5%0.001%Search for SEC Filing on Google Icon
7/1/2026Eastern Bank10,978$1.09M0.0%-49.9%0.001%Search for SEC Filing on Google Icon
6/24/2026Basecamp Wealth Advisors LLC2,909$0.30M0.1%+4.3%0.000%Search for SEC Filing on Google Icon
6/22/2026Sapient Capital LLC21,217$2.22M0.0%-3.0%0.002%Search for SEC Filing on Google Icon
6/18/2026Western Wealth Management LLC19,660$2.06M0.1%+35.7%0.002%Search for SEC Filing on Google Icon
6/18/2026Wealth High Governance Capital Ltda7,003$0.73M0.2%N/A0.001%Search for SEC Filing on Google Icon
6/18/2026Wealth High Governance Asset Management Ltda.5,994$0.63M0.2%N/A0.001%Search for SEC Filing on Google Icon
6/15/2026Carmignac Gestion1,513,849$158.28M2.4%-12.7%0.147%Search for SEC Filing on Google Icon
6/15/2026Lombard Odier Asset Management Europe Ltd99,813$10.44M0.1%+104.9%0.010%Search for SEC Filing on Google Icon
6/9/2026Rathbones Group PLC714,191$74.67M0.3%-7.5%0.069%Search for SEC Filing on Google Icon
6/3/2026Parallel Advisors LLC20,346$2.13M0.0%-18.5%0.002%Search for SEC Filing on Google Icon
6/3/2026NewEdge Advisors LLC135,683$14.19M0.1%-16.2%0.013%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
ServiceNow logo
ServiceNow, Inc. provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools. It also provides asset management, cloud observability, integrated risk management; information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; customer service management product; and field service management applications. Further, the company provides app engine product; automation engine; platform privacy and security product; and source-to-pay operations. It serves to government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.
Read More on ServiceNow

Today's Range

Now: $118.25
Low: $112.00
High: $118.33

50 Day Range

MA: $106.25
Low: $89.59
High: $135.70

52 Week Range

Now: $118.25
Low: $81.24
High: $194.73

Volume

19,354,631 shs

Average Volume

24,813,550 shs

Market Capitalization

$122.27 billion

P/E Ratio

73.91

Dividend Yield

N/A

Beta

0.94

Who are the company insiders with the largest holdings of ServiceNow?

ServiceNow's top insider shareholders include:
  1. Frederic Luddy (Insider)
  2. Charles Noell III (Director)
  3. Paul Barber (Director)
  4. Frank Slootman (Director)
  5. Frederic B Luddy (Insider)
  6. John J Donahoe (Director)
  7. Frederic B Luddy (Director)
  8. Frank Slootman (CEO)
  9. Frank Slootman (Chairman)
  10. Michael Scarpelli (Insider)
Learn More about top insider investors at ServiceNow.

Who are the major institutional investors of ServiceNow?

ServiceNow's top institutional investors include:
  1. Assenagon Asset Management S.A. — 0.18%
  2. Handelsbanken Fonder AB — 0.08%
  3. Cardano Risk Management B.V. — 0.05%
  4. E. Ohman J or Asset Management AB — 0.04%
  5. Czech National Bank — 0.03%
  6. Oppenheimer Asset Management Inc. — 0.03%
Learn More about top institutional investors of ServiceNow stock.

Which major investors are selling ServiceNow stock?

During the last quarter, NOW stock was sold by these institutional investors:
  1. Sarasin & Partners LLP
  2. Hyperion Asset Management Ltd
  3. Community Financial Services Group LLC
  4. Handelsbanken Fonder AB
  5. PensionDanmark Pensionsforsikringsaktieselskab
  6. BDF Gestion
  7. Avity Investment Management Inc.
  8. Eastern Bank
In the previous year, company insiders that have sold ServiceNow company stock include:
  1. Gina Mastantuono (CFO)
  2. William R Mcdermott (CEO)
  3. Paul Edward Chamberlain (Director)
  4. Anita M Sands (Director)
  5. Jacqueline P Canney (Insider)
  6. Kevin Thomas Mcbride (Insider)
  7. Russell S Elmer (General Counsel)
  8. Nicholas Tzitzon (Vice Chairman)
  9. Paul Fipps (Insider)
  10. Lawrence Jackson (Director)
Learn More investors selling ServiceNow stock.

Which major investors are buying ServiceNow stock?

In the last quarter, NOW stock was purchased by institutional investors including:
  1. Assenagon Asset Management S.A.
  2. Oppenheimer Asset Management Inc.
  3. E. Ohman J or Asset Management AB
  4. Teamwork Financial Advisors LLC
  5. Gradient Investments LLC
  6. Sapient Capital LLC
  7. Trifecta Capital Advisors LLC
  8. Cardano Risk Management B.V.