NOW Insider Trading

Insider Ownership Percentage: 0.34%
Insider Buying (Last 12 Months): $0.00
Insider Selling (Last 12 Months): $8,698,607.03

ServiceNow Insider Trading History Chart

This chart shows the insider buying and selling history at ServiceNow by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

ServiceNow Share Price & Price History

Current Price: $105.96
Price Change: ▲ Price Increase of +0.841 (0.80%)
As of 11/2/2026 03:59 PM ET

This chart shows the closing price history over time for NOW up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

ServiceNow Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
8/31/2026Paul FippsInsiderSell2,034$147.87$300,767.5818,305View SEC Filing Icon  
8/28/2026Jacqueline P. CanneyInsiderSell7,847$138.00$1,082,886.0030,042View SEC Filing Icon  
8/27/2026Paul Edward ChamberlainDirectorSell2,700$135.50$365,850.0043,990View SEC Filing Icon  
8/13/2026Paul Edward ChamberlainDirectorSell1,500$125.60$188,400.0046,690View SEC Filing Icon  
5/18/2026Paul FippsInsiderSell1,048$98.51$103,238.4812,072View SEC Filing Icon  
5/14/2026Anita M. SandsDirectorSell16,445$90.14$1,482,352.3030,090View SEC Filing Icon  
5/14/2026Paul Edward ChamberlainDirectorSell1,500$87.23$130,845.0044,930View SEC Filing Icon  
5/8/2026Paul FippsInsiderSell151$90.47$13,660.978,144View SEC Filing Icon  
4/24/2026Jacqueline P. CanneyInsiderSell8,927$89.60$799,859.2029,531View SEC Filing Icon  
2/23/2026Paul FippsInsiderSell3,696$101.77$376,141.928,061View SEC Filing Icon  
2/18/2026Paul FippsInsiderSell9,641$105.93$1,021,271.1311,757View SEC Filing Icon  
2/13/2026Kevin Thomas McbrideInsiderSell1,400$105.71$147,994.0026,314View SEC Filing Icon  
2/12/2026Paul Edward ChamberlainDirectorSell1,500$101.17$151,755.0046,430View SEC Filing Icon  
12/5/2025Gina MastantuonoCFOSell2,075$170.00$352,750.0061,140View SEC Filing Icon  
11/28/2025Gina MastantuonoCFOSell2,085$161.60$336,936.0063,215View SEC Filing Icon  
11/28/2025Lawrence JacksonDirectorSell1,325$162.04$214,708.301,615View SEC Filing Icon  
11/28/2025Paul Edward ChamberlainDirectorSell1,500$161.60$242,400.0047,930View SEC Filing Icon  
11/18/2025Jacqueline P. CanneyInsiderSell470$165.42$77,745.5215,135View SEC Filing Icon  
11/18/2025Nicholas TzitzonVice ChairmanSell2,610$165.42$431,735.7615,000View SEC Filing Icon  
11/18/2025Paul FippsInsiderSell1,525$163.51$249,352.752,705View SEC Filing Icon  
11/18/2025Russell S. ElmerGeneral CounselSell405$165.42$66,993.4821,660View SEC Filing Icon  
11/17/2025Jacqueline P. CanneyInsiderSell725$169.38$122,803.4015,135View SEC Filing Icon  
11/17/2025Russell S. ElmerGeneral CounselSell550$169.38$93,161.2021,660View SEC Filing Icon  
11/14/2025Kevin Thomas McbrideInsiderSell1,400$168.50$235,894.4025,270View SEC Filing Icon  
11/13/2025Jacqueline P. CanneyInsiderSell330$170.48$56,257.0815,135View SEC Filing Icon  
11/13/2025Russell S. ElmerGeneral CounselSell310$170.48$52,847.5621,660View SEC Filing Icon  
8/29/2025Anita M. SandsDirectorSell5,485$183.02$1,003,875.6746,535View SEC Filing Icon  
8/28/2025William R. McDermottCEOSell29,125$183.33$5,339,369.7533,070View SEC Filing Icon  
8/20/2025Paul FippsInsiderSell7,260$179.01$1,299,612.602,285View SEC Filing Icon  
8/20/2025Russell S. ElmerGeneral CounselSell8,490$176.85$1,501,473.4821,660View SEC Filing Icon  
8/19/2025William R. McDermottCEOSell7,925$180.00$1,426,500.0062,195View SEC Filing Icon  
8/18/2025Gina MastantuonoCFOSell8,810$173.29$1,526,684.9061,140View SEC Filing Icon  
8/18/2025Jacqueline P. CanneyInsiderSell7,810$173.29$1,353,394.9015,135View SEC Filing Icon  
8/18/2025Nicholas TzitzonVice ChairmanSell8,595$173.29$1,489,427.5515,000View SEC Filing Icon  
8/15/2025Kevin Thomas McbrideInsiderSell1,400$170.35$238,495.6023,270View SEC Filing Icon  
8/14/2025Paul Edward ChamberlainDirectorSell1,500$172.00$258,000.0049,430View SEC Filing Icon  
8/13/2025Gina MastantuonoCFOSell420$172.11$72,287.8857,860View SEC Filing Icon  
8/13/2025Jacqueline P. CanneyInsiderSell335$172.11$57,658.1915,135View SEC Filing Icon  
8/8/2025Gina MastantuonoCFOSell1,460$175.68$256,489.8857,755View SEC Filing Icon  
8/8/2025Jacqueline P. CanneyInsiderSell1,285$175.68$225,746.2315,135View SEC Filing Icon  
7/29/2025Lawrence JacksonDirectorSell3,785$198.10$749,808.502,940View SEC Filing Icon  
7/3/2025Anita M. SandsDirectorSell1,195$210.00$250,950.0052,020View SEC Filing Icon  
6/2/2025Anita M. SandsDirectorSell1,240$201.83$250,266.7253,215View SEC Filing Icon  
5/30/2025Jacqueline P. CanneyInsiderSell725$204.00$147,900.0015,135View SEC Filing Icon  
5/30/2025Nicholas TzitzonVice ChairmanSell5,855$204.00$1,194,420.0015,000View SEC Filing Icon  
5/30/2025William R. McDermottCEOSell10,250$202.40$2,074,620.5033,070View SEC Filing Icon  
5/27/2025Anita M. SandsDirectorSell2,140$202.72$433,825.0854,455View SEC Filing Icon  
5/13/2025Gina MastantuonoCFOSell420$204.60$85,932.0056,090View SEC Filing Icon  
5/13/2025Jacqueline P. CanneyInsiderSell330$204.60$67,518.0015,135View SEC Filing Icon  
5/13/2025Russell S. ElmerGeneral CounselSell310$204.60$63,426.0021,660View SEC Filing Icon  
5/8/2025Gina MastantuonoCFOSell1,460$197.00$287,620.0055,990View SEC Filing Icon  
5/8/2025Jacqueline P. CanneyInsiderSell1,285$197.00$253,145.0015,135View SEC Filing Icon  
5/8/2025Russell S. ElmerGeneral CounselSell955$197.00$188,135.0021,660View SEC Filing Icon  
4/28/2025Jonathan ChadwickDirectorSell3,850$186.32$717,347.4016,025View SEC Filing Icon  
4/25/2025Deborah BlackDirectorSell2,990$188.05$562,257.542,140View SEC Filing Icon  
4/16/2025Jacqueline P. CanneyInsiderSell1,770$160.92$284,831.9415,135View SEC Filing Icon  
2/25/2025Nicholas TzitzonVice ChairmanSell14,725$184.74$2,720,355.4018,245View SEC Filing Icon  
2/21/2025Gina MastantuonoCFOSell22,210$192.94$4,285,197.4055,630View SEC Filing Icon  
2/18/2025Paul John SmithInsiderSell12,020$196.01$2,356,040.2031,220View SEC Filing Icon  
2/18/2025Russell S. ElmerGeneral CounselSell5,115$197.60$1,010,724.0021,660View SEC Filing Icon  
2/18/2025William R. McDermottCEOSell1,920$197.33$378,869.7633,070View SEC Filing Icon  
2/14/2025Paul John SmithInsiderSell5,920$196.02$1,160,414.7221,020View SEC Filing Icon  
2/11/2025Larry QuinlanDirectorSell2,075$202.09$419,340.906,610View SEC Filing Icon  
2/10/2025Jacqueline P. CanneyInsiderSell1,460$203.51$297,124.6015,135View SEC Filing Icon  
2/10/2025Russell S. ElmerGeneral CounselSell1,680$203.51$341,896.8021,660View SEC Filing Icon  
2/10/2025William R. McDermottCEOSell6,315$203.82$1,287,123.3012,975View SEC Filing Icon  
2/7/2025Jeffrey A. MillerDirectorSell11,410$206.13$2,351,920.48203,190View SEC Filing Icon  
2/4/2025Larry QuinlanDirectorSell2,075$201.48$418,075.158,685View SEC Filing Icon  
2/3/2025Russell S. ElmerGeneral CounselSell12,555$202.42$2,541,357.9921,660View SEC Filing Icon  
1/16/2025Jacqueline P. CanneyInsiderSell2,275$211.71$481,635.7015,135View SEC Filing Icon  
11/29/2024Paul Edward ChamberlainDirectorSell1,500$209.59$314,385.0052,335View SEC Filing Icon  
11/25/2024Anita M. SandsDirectorSell11,145$212.92$2,372,993.4055,000View SEC Filing Icon  
11/25/2024Nicholas TzitzonInsiderSell1,565$212.92$333,219.8018,245View SEC Filing Icon  
11/19/2024William R. McDermottCEOSell61,355$199.53$12,242,408.5712,975View SEC Filing Icon  
11/18/2024Jacqueline P. CanneyInsiderSell470$203.31$95,554.7615,135View SEC Filing Icon  
11/18/2024Russell S. ElmerGeneral CounselSell405$203.31$82,339.7434,215View SEC Filing Icon  
11/15/2024Kevin Thomas McbrideInsiderSell500$204.79$102,397.0017,285View SEC Filing Icon  
11/15/2024Russell S. ElmerGeneral CounselSell9,335$204.79$1,911,751.9934,215View SEC Filing Icon  
11/13/2024Jacqueline P. CanneyInsiderSell330$209.66$69,187.1415,135View SEC Filing Icon  
11/8/2024Jacqueline P. CanneyInsiderSell380$202.19$76,831.4415,135View SEC Filing Icon  
11/7/2024Jeffrey A. MillerDirectorSell14,395$203.82$2,934,046.48214,600View SEC Filing Icon  
10/16/2024Jacqueline P. CanneyInsiderSell1,765$184.99$326,510.8815,135View SEC Filing Icon  
8/26/2024Nicholas TzitzonInsiderSell9,285$165.94$1,540,715.7618,245View SEC Filing Icon  
8/19/2024Jacqueline P. CanneyInsiderSell470$165.18$77,636.4820,095View SEC Filing Icon  
8/15/2024Kevin Thomas McbrideInsiderSell500$165.00$82,500.0014,970View SEC Filing Icon  
8/14/2024Paul Edward ChamberlainDirectorSell675$164.40$110,970.0053,835View SEC Filing Icon  
8/13/2024Jacqueline P. CanneyInsiderSell4,020$162.40$652,848.0015,135View SEC Filing Icon  
8/8/2024Paul John SmithInsiderSell935$159.12$148,773.4618,895View SEC Filing Icon  
8/2/2024Russell S. ElmerGeneral CounselSell9,685$155.96$1,510,491.9733,680View SEC Filing Icon  
7/25/2024Gina MastantuonoCFOSell9,000$165.00$1,485,000.0057,450View SEC Filing Icon  
6/5/2024Christopher BediInsiderSell1,075$140.00$150,500.0079,460View SEC Filing Icon  
5/30/2024Nicholas TzitzonInsiderSell10,000$138.20$1,381,980.0018,245View SEC Filing Icon  
5/28/2024Gina MastantuonoCFOSell9,000$147.78$1,329,984.0066,450View SEC Filing Icon  
5/24/2024Frederic B LuddyDirectorSell2,990$148.38$443,668.162,140View SEC Filing Icon  
5/20/2024Paul John SmithInsiderSell3,010$153.95$463,389.5018,095View SEC Filing Icon  
5/13/2024Paul John SmithInsiderSell625$145.48$90,922.5015,560View SEC Filing Icon  
5/8/2024Paul John SmithInsiderSell950$143.76$136,568.2015,050View SEC Filing Icon  
2/20/2024Paul John SmithInsiderSell25,795$149.06$3,845,105.8827,265View SEC Filing Icon  
2/20/2024William R. McDermottCEOSell25,150$150.62$3,787,992.4085,885View SEC Filing Icon  
2/13/2024Paul John SmithInsiderSell5,900$153.42$905,201.606,960View SEC Filing Icon  
1/30/2024Paul John SmithinsiderSell8,975$156.21$1,402,002.704,970View SEC Filing Icon  
11/30/2023Paul Edward ChamberlainDirectorSell675$136.40$92,070.0053,720View SEC Filing Icon  
11/29/2023Paul John SmithInsiderSell3,760$134.51$505,750.088,975View SEC Filing Icon  
11/28/2023Chirantan Jitendra DesaiCOOSell15,750$133.49$2,102,530.50178,770View SEC Filing Icon  
11/24/2023Chirantan Jitendra DesaiCOOSell15,750$134.37$2,116,296.00194,520View SEC Filing Icon  
11/20/2023Christopher BediInsiderSell145$130.80$18,966.0078,560View SEC Filing Icon  
11/20/2023Gina MastantuonoCFOSell1,375$130.80$179,850.0035,025View SEC Filing Icon  
11/20/2023Russell S. ElmerGeneral CounselSell455$130.80$59,514.0021,570View SEC Filing Icon  
11/13/2023Paul John SmithInsiderSell645$127.09$81,975.6310,285View SEC Filing Icon  
11/13/2023Russell S. ElmerGeneral CounselSell345$126.76$43,730.8221,125View SEC Filing Icon  
11/8/2023Gina MastantuonoCFOSell440$123.22$54,215.0435,025View SEC Filing Icon  
11/8/2023Paul John SmithInsiderSell180$124.33$22,379.049,790View SEC Filing Icon  
11/8/2023Russell S. ElmerGeneral CounselSell280$123.22$34,500.4821,125View SEC Filing Icon  
See Full Table

SEC Filings (Institutional Ownership Changes) for ServiceNow (NYSE:NOW)

87.18% of ServiceNow stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at NOW by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

ServiceNow Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
11/3/2026CenterBook Partners LP75,438$10.11M0.5%+50.6%0.007%Search for SEC Filing on Google Icon
11/3/2026Canvas Wealth Advisors LLC26,982$3.62M0.4%-5.4%0.003%Search for SEC Filing on Google Icon
11/3/2026Asset One Wealth Management LLC13,557$1.82M0.2%+33.6%0.001%Search for SEC Filing on Google Icon
11/3/2026International Assets Investment Management LLC23,961$3.30M0.1%-16.6%0.002%Search for SEC Filing on Google Icon
11/3/2026Heritage Family Offices LLP1,454$0.20M0.1%N/A0.000%Search for SEC Filing on Google Icon
11/3/2026Allegiance Financial Group Advisory Services LLC17,969$2.41M0.4%-11.0%0.002%Search for SEC Filing on Google Icon
11/3/2026Waldron Private Wealth LLC20,880$2.80M0.1%+14.3%0.002%Search for SEC Filing on Google Icon
11/3/2026Calamos Wealth Management LLC47,514$6.37M0.2%+4.5%0.005%Search for SEC Filing on Google Icon
11/3/2026Calamos Advisors LLC289,056$38.74M0.1%+33.6%0.028%Search for SEC Filing on Google Icon
11/2/2026Alta Advisers Ltd7,474$1M0.1%+86.2%0.001%Search for SEC Filing on Google Icon
11/2/2026Legacies Wealth LLC929$0.12M0.1%N/A0.000%Search for SEC Filing on Google Icon
11/2/2026Principle Wealth Partners LLC15,630$2.10M0.1%-14.0%0.002%Search for SEC Filing on Google Icon
11/2/2026Postrock Partners LLC5,427$0.73M0.3%+3.8%0.001%Search for SEC Filing on Google Icon
11/2/2026Kestra Advisory Services LLC127,269$17.06M0.0%+38.7%0.012%Search for SEC Filing on Google Icon
11/2/2026Claro Advisors Inc.3,699$0.50M0.0%+33.2%0.000%Search for SEC Filing on Google Icon
11/2/2026Telos Capital Management Inc.94,975$12.73M1.1%-1.3%0.009%Search for SEC Filing on Google Icon
11/2/2026Quadcap Wealth Management LLC5,855$0.79M0.1%+18.4%0.001%Search for SEC Filing on Google Icon
11/2/2026QTR Family Wealth LLC1,597$0.21M0.1%N/A0.000%Search for SEC Filing on Google Icon
11/2/2026Platform Technology Partners2,845$0.38M0.1%+10.7%0.000%Search for SEC Filing on Google Icon
11/2/2026Inscription Capital LLC3,376$0.45M0.0%-42.5%0.000%Search for SEC Filing on Google Icon
11/2/2026Commonwealth Equity Services LLC379,123$50.81M0.1%+7.4%0.037%Search for SEC Filing on Google Icon
11/2/2026TFB Advisors LLC4,056$0.54M0.2%N/A0.000%Search for SEC Filing on Google Icon
11/2/2026Collaborative Fund Advisors LLC3,135$0.42M0.2%N/A0.000%Search for SEC Filing on Google Icon
10/31/2026Pathway Financial Advisers LLC287$38K0.0%N/A0.000%Search for SEC Filing on Google Icon
10/31/2026Hahn Capital Management LLC51,587$6.91M4.1%-1.1%0.005%Search for SEC Filing on Google Icon
10/31/2026Bfsg LLC9,640$1.29M0.1%-7.0%0.001%Search for SEC Filing on Google Icon
10/31/2026Cowa LLC7,219$0.97M0.2%+24.1%0.001%Search for SEC Filing on Google Icon
10/31/2026Chicago Partners Investment Group LLC14,088$2.24M0.0%-18.2%0.001%Search for SEC Filing on Google Icon
10/31/2026Covestor Ltd1,229$0.17M0.1%-17.2%0.000%Search for SEC Filing on Google Icon
10/31/2026Richardson Financial Services Inc.1,066$0.14M0.1%+51.6%0.000%Search for SEC Filing on Google Icon
10/31/2026Ascent Group LLC26,196$3.51M0.1%+8.5%0.003%Search for SEC Filing on Google Icon
10/31/2026Kelleher Financial Advisors250$34K0.0%-63.0%0.000%Search for SEC Filing on Google Icon
10/31/20263Chopt Investment Partners LLC2,110$0.28M0.1%N/A0.000%Search for SEC Filing on Google Icon
10/30/2026Compass Financial Management LLC1,307$0.18M0.0%-57.1%0.000%Search for SEC Filing on Google Icon
10/30/2026Rakuten Investment Management Inc.185,380$24.09M0.1%+9.4%0.018%Search for SEC Filing on Google Icon
10/30/2026AIA Group Ltd11,018$1.48M0.0%N/A0.001%Search for SEC Filing on Google Icon
10/30/2026Third View Private Wealth LLC1,554$0.21M0.0%N/A0.000%Search for SEC Filing on Google Icon
10/30/2026Provenance Wealth Advisors LLC14,543$1.95M0.1%+1,021.3%0.001%Search for SEC Filing on Google Icon
10/30/2026Lyell Wealth Management LP76,131$10.20M0.6%-17.1%0.007%Search for SEC Filing on Google Icon
10/30/2026Associated Banc Corp441,315$59.14M1.4%N/A0.043%Search for SEC Filing on Google Icon
10/30/2026Legacy CG LLC26,469$3.55M0.9%N/A0.003%Search for SEC Filing on Google Icon
10/30/2026Richwood Investment Advisors LLC23,861$3.20M2.3%-2.8%0.002%Search for SEC Filing on Google Icon
10/30/2026Integrity Alliance LLC.45,459$6.09M0.2%+277.8%0.004%Search for SEC Filing on Google Icon
10/30/2026Oregon Public Employees Retirement Fund127,113$17.03M0.2%+0.3%0.012%Search for SEC Filing on Google Icon
10/30/2026Gallacher Capital Management LLC1,562$0.21M0.2%N/A0.000%Search for SEC Filing on Google Icon
10/30/2026Stiles Financial Services Inc5,185$0.70M0.2%+4.9%0.001%Search for SEC Filing on Google Icon
10/30/2026BancFirst Trust & Investment Management1,703$0.22M0.1%-36.5%0.000%Search for SEC Filing on Google Icon
10/30/2026IPG Investment Advisors LLC13,311$1.78M0.3%N/A0.001%Search for SEC Filing on Google Icon
10/30/2026Torray Investment Partners LLC47,083$6.31M0.8%-8.7%0.005%Search for SEC Filing on Google Icon
10/30/2026Factory Mutual Insurance Co.387,550$51.94M0.5%N/A0.037%Search for SEC Filing on Google Icon
10/30/2026Legacy Wealth Management LLC MS6,109$0.82M0.2%-24.7%0.001%Search for SEC Filing on Google Icon
10/30/2026Gerber Kawasaki Wealth & Investment Management1,956$0.26M0.0%N/A0.000%Search for SEC Filing on Google Icon
10/30/2026GraniteShares Advisors LLC7,084$0.95M0.6%-9.6%0.001%Search for SEC Filing on Google Icon
10/30/2026GRIMES & Co WEALTH MANAGEMENT LLC95,382$12.78M0.3%+203.6%0.009%Search for SEC Filing on Google Icon
10/30/2026BOCHK Asset Management Ltd72,025$9.65M1.4%+79.1%0.007%Search for SEC Filing on Google Icon
10/30/2026Signature Equity Partners LLC3,265$0.44M0.2%-3.1%0.000%Search for SEC Filing on Google Icon
10/30/2026Summit Wealth Group LLC Co.8,596$1.15M0.1%+8.6%0.001%Search for SEC Filing on Google Icon
10/29/2026Salomon & Ludwin LLC388$52K0.0%-35.8%0.000%Search for SEC Filing on Google Icon
10/29/2026Traynor Capital Management Inc.62,823$8.42M0.4%+39.0%0.006%Search for SEC Filing on Google Icon
10/29/2026Bank Julius Baer & Co. Ltd Zurich736,917$98.24M0.3%+3,959.0%0.071%Search for SEC Filing on Google Icon
10/29/2026Heritage Investors Management Corp212,986$28.54M0.8%-3.3%0.021%Search for SEC Filing on Google Icon
10/29/2026Greenleaf Trust109,783$14.71M0.2%+408.2%0.011%Search for SEC Filing on Google Icon
10/29/2026Nippon Life Global Investors Americas Inc.83,270$11.16M0.4%+396.2%0.008%Search for SEC Filing on Google Icon
10/29/2026Columbia Bank18,670$2.50M0.5%+9.5%0.002%Search for SEC Filing on Google Icon
10/29/2026Hoey Investments Inc.6,981$0.94M0.1%-6.9%0.001%Search for SEC Filing on Google Icon
10/29/2026Sumitomo Mitsui Trust Group Inc.2,254,638$302.14M0.2%-1.8%0.218%Search for SEC Filing on Google Icon
10/29/2026Mirae Asset Global Investments Co. Ltd.488,599$65.48M0.1%N/A0.047%Search for SEC Filing on Google Icon
10/29/2026SFE Investment Counsel28,415$3.81M0.5%-10.1%0.003%Search for SEC Filing on Google Icon
10/29/2026Northern Financial Advisors Inc10,428$1.40M0.9%-24.1%0.001%Search for SEC Filing on Google Icon
10/29/2026Profund Advisors LLC13,398$1.80M0.1%-9.9%0.001%Search for SEC Filing on Google Icon
10/29/2026ProShare Advisors LLC197,106$26.41M0.0%+1.0%0.019%Search for SEC Filing on Google Icon
10/29/2026Vise Technologies Inc.52,722$7.07M0.1%+26.1%0.005%Search for SEC Filing on Google Icon
10/29/2026Investment Partners LTD.2,000$0.27M0.0%N/A0.000%Search for SEC Filing on Google Icon
10/29/2026Cidel Asset Management Inc.57,018$7.64M0.4%N/A0.006%Search for SEC Filing on Google Icon
10/29/2026Intrua Financial LLC1,918$0.26M0.0%N/A0.000%Search for SEC Filing on Google Icon
10/29/2026Moss Adams Wealth Advisors LLC2,713$0.36M0.0%-16.7%0.000%Search for SEC Filing on Google Icon
10/29/2026Global Assets Advisory LLC9,885$1.34M0.3%+10.9%0.001%Search for SEC Filing on Google Icon
10/29/2026Summit Global Investments6,023$0.81M0.0%+94.6%0.001%Search for SEC Filing on Google Icon
10/29/2026Coyle Financial Counsel LLC1,704$0.23M0.0%N/A0.000%Search for SEC Filing on Google Icon
10/29/2026MGO One Seven LLC34,040$4.56M0.1%-19.4%0.003%Search for SEC Filing on Google Icon
10/29/2026Marin Bay Wealth Advisors LLC2,666$0.36M0.2%+5.5%0.000%Search for SEC Filing on Google Icon
10/29/2026Americana Partners LLC154,648$20.72M0.4%-3.7%0.015%Search for SEC Filing on Google Icon
10/29/2026Aprio Wealth Management LLC6,743$0.90M0.0%+13.2%0.001%Search for SEC Filing on Google Icon
10/29/2026Avestar Capital LLC6,685$0.90M0.1%-94.4%0.001%Search for SEC Filing on Google Icon
10/29/2026Morling Financial Advisors LLC2,098$0.28M0.1%-11.5%0.000%Search for SEC Filing on Google Icon
10/29/2026Left Brain Wealth Management LLC2,359$0.32M0.1%N/A0.000%Search for SEC Filing on Google Icon
10/29/2026LJI Wealth Management LLC1,685$0.23M0.0%-68.0%0.000%Search for SEC Filing on Google Icon
10/29/2026Heritage Wealth Management Inc.1,665$0.22M0.1%N/A0.000%Search for SEC Filing on Google Icon
10/28/2026Arta Finance Wealth Management LLC2,960$0.40M0.2%N/A0.000%Search for SEC Filing on Google Icon
10/28/2026Raleigh Capital Management Inc.10,544$1.41M0.4%+11.3%0.001%Search for SEC Filing on Google Icon
10/28/2026International Assets Investment Management LLC2,724$0.37M0.0%-90.5%0.000%Search for SEC Filing on Google Icon
10/28/2026Prosperitas Financial LLC39,784$5.33M1.6%N/A0.004%Search for SEC Filing on Google Icon
10/28/2026Kampmann Melissa S.18,755$2.51M2.0%-1.4%0.002%Search for SEC Filing on Google Icon
10/28/2026Canopy Partners LLC11,183$1.50M0.4%+11.0%0.001%Search for SEC Filing on Google Icon
10/28/2026CHICAGO TRUST Co NA13,809$1.85M0.3%+75.7%0.001%Search for SEC Filing on Google Icon
10/28/2026Glenview Trust Co77,836$10.43M0.1%-8.2%0.008%Search for SEC Filing on Google Icon
10/28/2026Outlook Wealth Advisors LLC2,822$0.38M0.1%-9.7%0.000%Search for SEC Filing on Google Icon
10/28/2026VIRGINIA RETIREMENT SYSTEMS ET Al128,522$17.22M0.1%-54.9%0.012%Search for SEC Filing on Google Icon
10/28/2026Parcion Private Wealth LLC2,341$0.31M0.0%-14.6%0.000%Search for SEC Filing on Google Icon
10/28/2026Partners Wealth Management LLC7,288$0.98M0.1%N/A0.001%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
ServiceNow logo
ServiceNow, Inc. provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools. It also provides asset management, cloud observability, integrated risk management; information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; customer service management product; and field service management applications. Further, the company provides app engine product; automation engine; platform privacy and security product; and source-to-pay operations. It serves to government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.
Read More on ServiceNow

Today's Range

Now: $105.96
Low: $104.38
High: $109.44

50 Day Range

MA: $138.25
Low: $105.12
High: $159.30

52 Week Range

Now: $105.96
Low: $81.24
High: $184.43

Volume

23,441,150 shs

Average Volume

12,543,831 shs

Market Capitalization

$109.56 billion

P/E Ratio

82.04

Dividend Yield

N/A

Beta

0.99

Who are the company insiders with the largest holdings of ServiceNow?

ServiceNow's top insider shareholders include:
  1. Frederic Luddy (Insider)
  2. Charles Noell III (Director)
  3. Paul Barber (Director)
  4. Frank Slootman (Director)
  5. Frederic B Luddy (Insider)
  6. John J Donahoe (Director)
  7. Frederic B Luddy (Director)
  8. Frank Slootman (CEO)
  9. Frank Slootman (Chairman)
  10. Michael Scarpelli (Insider)
Learn More about top insider investors at ServiceNow.

Who are the major institutional investors of ServiceNow?

ServiceNow's top institutional investors include:
  1. Sumitomo Mitsui Trust Group Inc. — 0.22%
  2. Loring Wolcott & Coolidge Fiduciary Advisors LLP MA — 0.17%
  3. Robeco Institutional Asset Management B.V. — 0.08%
  4. Bank Julius Baer & Co. Ltd Zurich — 0.07%
  5. Asset Management One Co. Ltd. — 0.05%
  6. Mirae Asset Global Investments Co. Ltd. — 0.05%
Learn More about top institutional investors of ServiceNow stock.

Which major investors are selling ServiceNow stock?

During the last quarter, NOW stock was sold by these institutional investors:
  1. VIRGINIA RETIREMENT SYSTEMS ET Al
  2. Avestar Capital LLC
  3. EULAV Asset Management
  4. Citizens Financial Group Inc. RI
  5. Hyperion Asset Management Ltd
  6. Sumitomo Mitsui Trust Group Inc.
  7. Sumitomo Mitsui DS Asset Management Company Ltd
  8. Apollon Wealth Management LLC
In the previous year, company insiders that have sold ServiceNow company stock include:
  1. Gina Mastantuono (CFO)
  2. Paul Edward Chamberlain (Director)
  3. Anita M Sands (Director)
  4. Jacqueline P Canney (Insider)
  5. Kevin Thomas Mcbride (Insider)
  6. Russell S Elmer (General Counsel)
  7. Paul Fipps (Insider)
  8. Nicholas Tzitzon (Vice Chairman)
  9. Lawrence Jackson (Director)
Learn More investors selling ServiceNow stock.

Which major investors are buying ServiceNow stock?

In the last quarter, NOW stock was purchased by institutional investors including:
  1. Bank Julius Baer & Co. Ltd Zurich
  2. Robeco Institutional Asset Management B.V.
  3. Mirae Asset Global Investments Co. Ltd.
  4. Associated Banc Corp
  5. Factory Mutual Insurance Co.
  6. Adams Diversified Equity Fund Inc.
  7. Heritage Wealth Management Inc. CA
  8. Greenleaf Trust