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Frederic B. Luddy, insider at ServiceNow

Frederic B. Luddy Insider Information

Director of ServiceNow

Fred Luddy is an American entrepreneur and the founder of ServiceNow and Enterprise Software, Inc. ServiceNow provides customers with a simple, internal IT service management platform.

Luddy held the role of CEO from the time of the company’s founding in 2004 until 2011, when he stepped down to serve as chief product officer, a role he held until 2017. He stepped up to his current role as chairman of the board in 2018.

Around the time he was founding ServiceNow, Luddy had lost his nearly $35 million fortune when his former employer, Peregrine Systems, Inc., filed for bankruptcy. He started the company just two weeks before his 50th birthday.

Luddy took ServiceNow public in 2012, after turning down a $2.5 billion acquisition offer at the advice of Sequoia Capital. As of 2018, the company ranked among Forbes’ Most Innovative Companies, with over 6,000 employees, 4,000 customers, and a $30 billion market cap.

850 of ServiceNow’s customers are included on Forbes Global 2000 list of the world’s largest public firms. Over 500 of its customers spend north of $1 million annually with the company.

Prior to founding ServiceNow, Luddy served as Peregrine’s chief technology officer. Before that, he had founded Enterprise Software and worked for Boole and Babbage, Inc. and the Amdahl Corporation. 

Luddy grew up in Indiana, and he attended Indiana University for a while before dropping out to pursue computer programming.

What is Frederic B. Luddy's net worth?

The estimated net worth of Frederic B. Luddy is at least $16.09 million as of August 3rd, 2022. Mr. Luddy owns 33,000 shares of ServiceNow stock worth more than $16,086,180 as of August 10th. This net worth evaluation does not reflect any other investments that Mr. Luddy may own. Learn More about Frederic B. Luddy's net worth.

How do I contact Frederic B. Luddy?

The corporate mailing address for Mr. Luddy and other ServiceNow executives is 2225 LAWSON LANE, SANTA CLARA CA, 95054. ServiceNow can also be reached via phone at (408) 501-8550 and via email at [email protected] Learn More on Frederic B. Luddy's contact information.

Has Frederic B. Luddy been buying or selling shares of ServiceNow?

During the last quarter, Frederic B. Luddy has sold $6,354,942.00 in ServiceNow stock. Most recently, Frederic B. Luddy sold 6,600 shares of the business's stock in a transaction on Wednesday, August 3rd. The shares were sold at an average price of $465.86, for a transaction totalling $3,074,676.00. Following the completion of the sale, the director now directly owns 33,000 shares of the company's stock, valued at $15,373,380. Learn More on Frederic B. Luddy's trading history.

Who are ServiceNow's active insiders?

ServiceNow's insider roster includes Christopher Bedi (Insider), Susan Bostrom (Director), Teresa Briggs (Director), Lara Caimi (Insider), Jacqueline Canney (Insider), Jonathan Chadwick (Director), Paul Chamberlain (Director), Chirantan Desai (Insider), John Donahoe (Director), Russell Elmer (General Counsel), Fay Goon (Insider), Kevin Haverty (CRO), Lawrence Jackson (Director), Frederic Luddy (Director), Gina Mastantuono (CFO), William Mcdermott (CEO), Jeffrey Miller (Director), Anita Sands (Director), David Schneider (Insider), Paul Smith (Insider), Nicholas Tzitzon (Insider), Patricia Wadors (Insider), and Dennis Woodside (Director). Learn More on ServiceNow's active insiders.

Are insiders buying or selling shares of ServiceNow?

During the last twelve months, ServiceNow insiders bought shares 1 times. They purchased a total of 2,861 shares worth more than $1,987,193.38. During the last twelve months, insiders at the information technology services provider sold shares 43 times. They sold a total of 110,586 shares worth more than $61,708,188.95. The most recent insider tranaction occured on August, 3rd when Director Frederic B Luddy sold 6,600 shares worth more than $3,074,676.00. Insiders at ServiceNow own 0.3 % of the company. Learn More about insider trades at ServiceNow.

Information on this page was last updated on 8/3/2022.

Frederic B. Luddy Insider Trading History at ServiceNow

Transaction DateBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
8/3/2022Sell6,600$465.86$3,074,676.0033,000View SEC Filing Icon  
7/7/2022Sell6,600$497.01$3,280,266.0033,600View SEC Filing Icon  
6/8/2022Sell707$501.92$354,857.44660View SEC Filing Icon  
4/5/2022Sell6,600$556.81$3,674,946.00707View SEC Filing Icon  
3/2/2022Sell333$587.50$195,637.50View SEC Filing Icon  
2/8/2022Sell6,600$582.16$3,842,256.00View SEC Filing Icon  
1/12/2022Sell15,000$577.36$8,660,400.00View SEC Filing Icon  
12/7/2021Sell1,355$657.40$890,777.00View SEC Filing Icon  
10/6/2021Sell16,500$628.26$10,366,290.00View SEC Filing Icon  
7/7/2021Sell16,500$560.07$9,241,155.00View SEC Filing Icon  
6/9/2021Sell16,500$464.58$7,665,570.001,518View SEC Filing Icon  
5/7/2021Sell33$493.40$16,282.20811View SEC Filing Icon  
4/6/2021Sell16,500$510.46$8,422,590.00811View SEC Filing Icon  
3/8/2021Sell810$485.84$393,530.40811View SEC Filing Icon  
2/9/2021Sell16,500$582.10$9,604,650.00811View SEC Filing Icon  
1/7/2021Sell16,500$512.39$8,454,435.00811View SEC Filing Icon  
12/2/2020Sell38,600$526.23$20,312,478.00811View SEC Filing Icon  
11/2/2020Sell1,658$495.49$821,522.42811View SEC Filing Icon  
10/15/2020Sell28,600$515.38$14,739,868.00811View SEC Filing Icon  
9/16/2020Sell28,295$464.06$13,130,577.70811View SEC Filing Icon  
8/13/2020Sell28,600$436.48$12,483,328.00811View SEC Filing Icon  
7/7/2020Sell28,600$415.85$11,893,310.00811View SEC Filing Icon  
6/18/2020Sell28,600$399.99$11,439,714.00811View SEC Filing Icon  
6/12/2020Sell1,213$387.62$470,183.06View SEC Filing Icon  
4/15/2020Sell26,000$296.17$7,700,420.001,213View SEC Filing Icon  
3/12/2020Sell26,000$273.56$7,112,560.001,213View SEC Filing Icon  
2/11/2020Sell40,613$343.87$13,965,592.311,213View SEC Filing Icon  
1/13/2020Sell22,000$303.56$6,678,320.001,213View SEC Filing Icon  
12/9/2019Sell22,000$270.58$5,952,760.001,213View SEC Filing Icon  
11/11/2019Sell22,000$248.68$5,470,960.00View SEC Filing Icon  
10/14/2019Sell22,000$269.37$5,926,140.001,213View SEC Filing Icon  
9/9/2019Sell1,015$254.79$258,611.851,213View SEC Filing Icon  
8/12/2019Sell22,000$260.24$5,725,280.001,213View SEC Filing Icon  
7/26/2019Sell1,770$288.16$510,043.201,213View SEC Filing Icon  
7/8/2019Sell22,000$291.33$6,409,260.002,983View SEC Filing Icon  
6/10/2019Sell22,000$277.57$6,106,540.001,770View SEC Filing Icon  
5/13/2019Sell21,103$263.72$5,565,283.16View SEC Filing Icon  
4/8/2019Sell22,000$237.38$5,222,360.001,770View SEC Filing Icon  
3/11/2019Sell22,000$238.46$5,246,120.001,770View SEC Filing Icon  
2/11/2019Sell22,000$229.91$5,058,020.001,770View SEC Filing Icon  
1/18/2019Sell32,500$189.76$6,167,200.00282,383View SEC Filing Icon  
12/17/2018Sell32,500$173.94$5,653,050.00282,383View SEC Filing Icon  
11/13/2018Sell32,500$169.59$5,511,675.00282,383View SEC Filing Icon  
10/10/2018Sell32,500$174.56$5,673,200.00282,383View SEC Filing Icon  
9/17/2018Sell32,500$196.45$6,384,625.00282,383View SEC Filing Icon  
8/22/2018Sell32,500$182.51$5,931,575.00282,383View SEC Filing Icon  
7/16/2018Sell32,500$189.93$6,172,725.00282,383View SEC Filing Icon  
6/18/2018Sell32,500$185.22$6,019,650.00282,383View SEC Filing Icon  
5/7/2018Sell32,500$175.08$5,690,100.00260,791View SEC Filing Icon  
4/18/2018Sell32,500$174.18$5,660,850.00260,791View SEC Filing Icon  
3/12/2018Sell32,500$173.95$5,653,375.00260,791View SEC Filing Icon  
1/10/2018Sell100,000$135.37$13,537,000.00240,000View SEC Filing Icon  
12/20/2017Sell170,000$129.43$22,003,100.00View SEC Filing Icon  
11/16/2017Sell50,000$125.34$6,267,000.00400View SEC Filing Icon  
11/14/2017Sell48,790$124.37$6,068,012.30400View SEC Filing Icon  
10/11/2017Sell100,000$120.51$12,051,000.00View SEC Filing Icon  
10/10/2017Sell50,000$120.82$6,041,000.0029,990View SEC Filing Icon  
9/14/2017Sell165,000$116.03$19,144,950.0029,990View SEC Filing Icon  
9/13/2017Sell82,500$116.13$9,580,725.0029,990View SEC Filing Icon  
8/24/2017Sell100,000$110.17$11,017,000.0029,990View SEC Filing Icon  
7/18/2017Sell102,000$110.09$11,229,180.0011,190View SEC Filing Icon  
7/17/2017Sell52,000$109.96$5,717,920.0011,190View SEC Filing Icon  
6/8/2017Sell167,000$108.34$18,092,780.0011,190View SEC Filing Icon  
5/4/2017Sell102,000$94.96$9,685,920.006,232View SEC Filing Icon  
4/12/2017Sell102,000$84.88$8,657,760.006,232View SEC Filing Icon  
3/22/2017Sell167,000$85.02$14,198,340.00View SEC Filing Icon  
2/14/2017Sell102,000$92.34$9,418,680.00View SEC Filing Icon  
2/13/2017Sell52,000$92.04$4,786,080.00View SEC Filing Icon  
1/12/2017Sell154,000$83.22$12,815,880.00View SEC Filing Icon  
12/22/2016Sell199,000$76.04$15,131,960.00View SEC Filing Icon  
11/18/2016Sell20,539$86.19$1,770,256.411,887View SEC Filing Icon  
11/15/2016Sell154,000$84.18$12,963,720.0022,126View SEC Filing Icon  
11/14/2016Sell79,000$83.09$6,564,110.0022,126View SEC Filing Icon  
10/18/2016Sell154,000$75.52$11,630,080.001,587View SEC Filing Icon  
10/17/2016Sell79,000$74.87$5,914,730.001,587View SEC Filing Icon  
9/22/2016Sell199,000$76.68$15,259,320.001,587View SEC Filing Icon  
8/23/2016Sell87,201$72.73$6,342,128.73105,843View SEC Filing Icon  
8/22/2016Sell87,000$71.69$6,237,030.00105,843View SEC Filing Icon  
8/12/2016Sell154,000$75.67$11,653,180.00175,788View SEC Filing Icon  
7/20/2016Sell150,000$71.20$10,680,000.00155,249View SEC Filing Icon  
6/8/2016Sell195,000$76.01$14,821,950.00155,249View SEC Filing Icon  
5/6/2016Sell150,000$67.39$10,108,500.00302,836View SEC Filing Icon  
4/14/2016Sell150,000$62.92$9,438,000.00269,994View SEC Filing Icon  
3/22/2016Sell195,000$61.56$12,004,200.00269,994View SEC Filing Icon  
3/21/2016Sell97,500$60.82$5,929,950.00269,994View SEC Filing Icon  
2/17/2016Sell151,000$52.84$7,978,840.0019,994View SEC Filing Icon  
12/16/2015Sell65,000$86.09$5,595,850.001,587View SEC Filing Icon  
12/15/2015Sell65,000$85.35$5,547,750.001,587View SEC Filing Icon  
12/14/2015Sell73,600$83.25$6,127,200.001,587View SEC Filing Icon  
9/16/2015Sell65,000$73.89$4,802,850.001,587View SEC Filing Icon  
9/15/2015Sell65,000$73.79$4,796,350.001,587View SEC Filing Icon  
9/14/2015Sell73,600$73.07$5,377,952.001,587View SEC Filing Icon  
4/17/2015Sell203,600$78.42$15,966,312.00View SEC Filing Icon  
3/19/2015Sell203,600$80.06$16,300,216.00View SEC Filing Icon  
2/11/2015Sell203,600$73.35$14,934,060.00View SEC Filing Icon  
2/10/2015Sell65,000$73.12$4,752,800.00View SEC Filing Icon  
2/9/2015Sell73,600$73.34$5,397,824.00View SEC Filing Icon  
1/22/2015Sell151,600$65.22$9,887,352.00View SEC Filing Icon  
12/15/2014Sell45,000$63.00$2,835,000.00View SEC Filing Icon  
12/3/2014Sell151,400$61.59$9,324,726.00View SEC Filing Icon  
12/1/2014Sell100,000$61.56$6,156,000.00View SEC Filing Icon  
11/13/2014Sell151,400$67.77$10,260,378.00View SEC Filing Icon  
9/11/2014Sell151,400$62.54$9,468,556.00View SEC Filing Icon  
9/2/2014Sell45,000$61.66$2,774,700.00View SEC Filing Icon  
8/7/2014Sell151,400$56.11$8,495,054.00View SEC Filing Icon  
7/23/2014Sell50,000$58.31$2,915,500.00View SEC Filing Icon  
7/22/2014Sell50,000$59.18$2,959,000.00View SEC Filing Icon  
7/21/2014Sell50,000$58.28$2,914,000.00View SEC Filing Icon  
6/11/2014Sell45,000$56.81$2,556,450.00View SEC Filing Icon  
6/5/2014Sell151,400$51.23$7,756,222.00View SEC Filing Icon  
11/4/2013Sell147,000$53.84$7,914,480.00View SEC Filing Icon  
10/1/2013Sell162,000$51.75$8,383,500.00View SEC Filing Icon  
9/3/2013Sell162,000$47.20$7,646,400.00View SEC Filing Icon  
8/1/2013Sell85,000$44.79$3,807,150.00View SEC Filing Icon  
5/21/2013Sell122,855$39.89$4,900,685.95View SEC Filing Icon  
5/8/2013Sell127,145$39.74$5,052,742.30View SEC Filing Icon  
2/14/2013Sell10,000$31.23$312,300.00View SEC Filing Icon  
2/1/2013Sell455,000$27.31$12,426,050.00View SEC Filing Icon  
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Frederic B. Luddy Buying and Selling Activity at ServiceNow

This chart shows Frederic B Luddy's buying and selling at ServiceNow by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

ServiceNow Company Overview

ServiceNow logo
ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.
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Today's Range

Now: $516.20
Low: $500.98
High: $516.62

50 Day Range

MA: $467.08
Low: $420.97
High: $506.43

2 Week Range

Now: $516.20
Low: $406.47
High: $707.60


1,822,929 shs

Average Volume

1,821,029 shs

Market Capitalization

$104.27 billion

P/E Ratio


Dividend Yield



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