Even Utah Is Falling in Love with Psychedelics
Nobody ever thinks of ultra-conservative Utah as a liberal stronghold. But one company there has already joined companies in California and Arizona in administering psychedelic treatments as a novel solution to depression. And that could mean the legal psychedelics market is poised to explode.
Here's how you could get in on the ground floor
Frederic B. Luddy, insider at ServiceNow

Frederic B. Luddy Insider Information

Director of ServiceNow

Fred Luddy is an American entrepreneur and the founder of ServiceNow and Enterprise Software, Inc. ServiceNow provides customers with a simple, internal IT service management platform.

Luddy held the role of CEO from the time of the company’s founding in 2004 until 2011, when he stepped down to serve as chief product officer, a role he held until 2017. He stepped up to his current role as chairman of the board in 2018.

Around the time he was founding ServiceNow, Luddy had lost his nearly $35 million fortune when his former employer, Peregrine Systems, Inc., filed for bankruptcy. He started the company just two weeks before his 50th birthday.

Luddy took ServiceNow public in 2012, after turning down a $2.5 billion acquisition offer at the advice of Sequoia Capital. As of 2018, the company ranked among Forbes’ Most Innovative Companies, with over 6,000 employees, 4,000 customers, and a $30 billion market cap.

850 of ServiceNow’s customers are included on Forbes Global 2000 list of the world’s largest public firms. Over 500 of its customers spend north of $1 million annually with the company.

Prior to founding ServiceNow, Luddy served as Peregrine’s chief technology officer. Before that, he had founded Enterprise Software and worked for Boole and Babbage, Inc. and the Amdahl Corporation. 

Luddy grew up in Indiana, and he attended Indiana University for a while before dropping out to pursue computer programming.

What is Frederic B. Luddy's net worth?

The estimated net worth of Frederic B. Luddy is at least $887,513.88 as of June 9th, 2021. Mr. Luddy owns 1,518 shares of ServiceNow stock worth more than $887,514 as of August 3rd. This net worth evaluation does not reflect any other investments that Mr. Luddy may own.

How do I contact Frederic B. Luddy?

The corporate mailing address for Mr. Luddy and other ServiceNow executives is 2225 LAWSON LANE, SANTA CLARA CA, 95054. ServiceNow can also be reached via phone at (408) 501-8550 and via email at [email protected]

Has Frederic B. Luddy been buying or selling shares of ServiceNow?

During the past quarter, Frederic B. Luddy has sold $9,241,155.00 in shares of ServiceNow stock. Most recently, Frederic B. Luddy sold 16,500 shares of the business's stock in a transaction on Wednesday, July 7th. The shares were sold at an average price of $560.07, for a transaction totalling $9,241,155.00.

Who are ServiceNow's active insiders?

ServiceNow's insider roster includes Teresa Briggs (Director), Paul Chamberlain (Director), Chirantan Desai (Insider), Frederic Luddy (Director), Anita Sands (Director), and David Schneider (Insider).

Are insiders buying or selling shares of ServiceNow?

During the last twelve months, insiders at the information technology services provider sold shares 37 times. They sold a total of 248,668 shares worth mmore than $125,073,028.16. The most recent insider tranaction occured on July, 29th when Anita M Sands Director bought 994 shares worth more than $596,400.00. Insiders at ServiceNow own 0.7 % of the company.

Information on this page was last updated on 7/29/2021.

Frederic B. Luddy Insider Trading History at ServiceNow

Transaction DateBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
7/7/2021Sell16,500$560.07$9,241,155.00View SEC Filing Icon  
6/9/2021Sell16,500$464.58$7,665,570.001,518View SEC Filing Icon  
5/7/2021Sell33$493.40$16,282.20811View SEC Filing Icon  
4/6/2021Sell16,500$510.46$8,422,590.00811View SEC Filing Icon  
3/8/2021Sell810$485.84$393,530.40811View SEC Filing Icon  
2/9/2021Sell16,500$582.10$9,604,650.00811View SEC Filing Icon  
1/7/2021Sell16,500$512.39$8,454,435.00811View SEC Filing Icon  
12/2/2020Sell38,600$526.23$20,312,478.00811View SEC Filing Icon  
11/2/2020Sell1,658$495.49$821,522.42811View SEC Filing Icon  
10/15/2020Sell28,600$515.38$14,739,868.00811View SEC Filing Icon  
9/16/2020Sell28,295$464.06$13,130,577.70811View SEC Filing Icon  
8/13/2020Sell28,600$436.48$12,483,328.00811View SEC Filing Icon  
7/7/2020Sell28,600$415.85$11,893,310.00811View SEC Filing Icon  
6/18/2020Sell28,600$399.99$11,439,714.00811View SEC Filing Icon  
4/15/2020Sell26,000$296.17$7,700,420.001,213View SEC Filing Icon  
3/12/2020Sell26,000$273.56$7,112,560.001,213View SEC Filing Icon  
2/11/2020Sell40,613$343.87$13,965,592.311,213View SEC Filing Icon  
1/13/2020Sell22,000$303.56$6,678,320.001,213View SEC Filing Icon  
12/9/2019Sell22,000$270.58$5,952,760.001,213View SEC Filing Icon  
11/11/2019Sell22,000$248.68$5,470,960.00View SEC Filing Icon  
10/14/2019Sell22,000$269.37$5,926,140.001,213View SEC Filing Icon  
9/9/2019Sell1,015$254.79$258,611.851,213View SEC Filing Icon  
8/12/2019Sell22,000$260.24$5,725,280.001,213View SEC Filing Icon  
7/26/2019Sell1,770$288.16$510,043.201,213View SEC Filing Icon  
7/8/2019Sell22,000$291.33$6,409,260.002,983View SEC Filing Icon  
6/10/2019Sell22,000$277.57$6,106,540.001,770View SEC Filing Icon  
5/13/2019Sell21,103$263.72$5,565,283.16View SEC Filing Icon  
4/8/2019Sell22,000$237.38$5,222,360.001,770View SEC Filing Icon  
3/11/2019Sell22,000$238.46$5,246,120.001,770View SEC Filing Icon  
2/11/2019Sell22,000$229.91$5,058,020.001,770View SEC Filing Icon  
1/18/2019Sell32,500$189.76$6,167,200.00282,383View SEC Filing Icon  
12/17/2018Sell32,500$173.94$5,653,050.00282,383View SEC Filing Icon  
11/13/2018Sell32,500$169.59$5,511,675.00282,383View SEC Filing Icon  
10/10/2018Sell32,500$174.56$5,673,200.00282,383View SEC Filing Icon  
9/17/2018Sell32,500$196.45$6,384,625.00282,383View SEC Filing Icon  
8/22/2018Sell32,500$182.51$5,931,575.00282,383View SEC Filing Icon  
7/16/2018Sell32,500$189.93$6,172,725.00282,383View SEC Filing Icon  
6/18/2018Sell32,500$185.22$6,019,650.00282,383View SEC Filing Icon  
5/7/2018Sell32,500$175.08$5,690,100.00260,791View SEC Filing Icon  
4/18/2018Sell32,500$174.18$5,660,850.00260,791View SEC Filing Icon  
3/12/2018Sell32,500$173.95$5,653,375.00260,791View SEC Filing Icon  
1/10/2018Sell100,000$135.37$13,537,000.00240,000View SEC Filing Icon  
12/20/2017Sell170,000$129.43$22,003,100.00View SEC Filing Icon  
11/16/2017Sell50,000$125.34$6,267,000.00400View SEC Filing Icon  
11/14/2017Sell48,790$124.37$6,068,012.30400View SEC Filing Icon  
10/11/2017Sell100,000$120.51$12,051,000.00View SEC Filing Icon  
10/10/2017Sell50,000$120.82$6,041,000.0029,990View SEC Filing Icon  
9/14/2017Sell165,000$116.03$19,144,950.0029,990View SEC Filing Icon  
9/13/2017Sell82,500$116.13$9,580,725.0029,990View SEC Filing Icon  
8/24/2017Sell100,000$110.17$11,017,000.0029,990View SEC Filing Icon  
7/18/2017Sell102,000$110.09$11,229,180.0011,190View SEC Filing Icon  
7/17/2017Sell52,000$109.96$5,717,920.0011,190View SEC Filing Icon  
6/8/2017Sell167,000$108.34$18,092,780.0011,190View SEC Filing Icon  
5/4/2017Sell102,000$94.96$9,685,920.006,232View SEC Filing Icon  
4/12/2017Sell102,000$84.88$8,657,760.006,232View SEC Filing Icon  
3/22/2017Sell167,000$85.02$14,198,340.00View SEC Filing Icon  
2/14/2017Sell102,000$92.34$9,418,680.00View SEC Filing Icon  
2/13/2017Sell52,000$92.04$4,786,080.00View SEC Filing Icon  
1/12/2017Sell154,000$83.22$12,815,880.00View SEC Filing Icon  
12/22/2016Sell199,000$76.04$15,131,960.00View SEC Filing Icon  
11/18/2016Sell20,539$86.19$1,770,256.411,887View SEC Filing Icon  
11/15/2016Sell154,000$84.18$12,963,720.0022,126View SEC Filing Icon  
11/14/2016Sell79,000$83.09$6,564,110.0022,126View SEC Filing Icon  
10/18/2016Sell154,000$75.52$11,630,080.001,587View SEC Filing Icon  
10/17/2016Sell79,000$74.87$5,914,730.001,587View SEC Filing Icon  
9/22/2016Sell199,000$76.68$15,259,320.001,587View SEC Filing Icon  
8/23/2016Sell87,201$72.73$6,342,128.73105,843View SEC Filing Icon  
8/22/2016Sell87,000$71.69$6,237,030.00105,843View SEC Filing Icon  
8/12/2016Sell154,000$75.67$11,653,180.00175,788View SEC Filing Icon  
7/20/2016Sell150,000$71.20$10,680,000.00155,249View SEC Filing Icon  
6/8/2016Sell195,000$76.01$14,821,950.00155,249View SEC Filing Icon  
5/6/2016Sell150,000$67.39$10,108,500.00302,836View SEC Filing Icon  
4/14/2016Sell150,000$62.92$9,438,000.00269,994View SEC Filing Icon  
3/22/2016Sell195,000$61.56$12,004,200.00269,994View SEC Filing Icon  
3/21/2016Sell97,500$60.82$5,929,950.00269,994View SEC Filing Icon  
2/17/2016Sell151,000$52.84$7,978,840.0019,994View SEC Filing Icon  
12/16/2015Sell65,000$86.09$5,595,850.001,587View SEC Filing Icon  
12/15/2015Sell65,000$85.35$5,547,750.001,587View SEC Filing Icon  
12/14/2015Sell73,600$83.25$6,127,200.001,587View SEC Filing Icon  
9/16/2015Sell65,000$73.89$4,802,850.001,587View SEC Filing Icon  
9/15/2015Sell65,000$73.79$4,796,350.001,587View SEC Filing Icon  
9/14/2015Sell73,600$73.07$5,377,952.001,587View SEC Filing Icon  
4/17/2015Sell203,600$78.42$15,966,312.00View SEC Filing Icon  
3/19/2015Sell203,600$80.06$16,300,216.00View SEC Filing Icon  
2/11/2015Sell203,600$73.35$14,934,060.00View SEC Filing Icon  
2/10/2015Sell65,000$73.12$4,752,800.00View SEC Filing Icon  
2/9/2015Sell73,600$73.34$5,397,824.00View SEC Filing Icon  
1/22/2015Sell151,600$65.22$9,887,352.00View SEC Filing Icon  
12/15/2014Sell45,000$63.00$2,835,000.00View SEC Filing Icon  
12/3/2014Sell151,400$61.59$9,324,726.00View SEC Filing Icon  
12/1/2014Sell100,000$61.56$6,156,000.00View SEC Filing Icon  
11/13/2014Sell151,400$67.77$10,260,378.00View SEC Filing Icon  
9/11/2014Sell151,400$62.54$9,468,556.00View SEC Filing Icon  
9/2/2014Sell45,000$61.66$2,774,700.00View SEC Filing Icon  
8/7/2014Sell151,400$56.11$8,495,054.00View SEC Filing Icon  
7/23/2014Sell50,000$58.31$2,915,500.00View SEC Filing Icon  
7/22/2014Sell50,000$59.18$2,959,000.00View SEC Filing Icon  
7/21/2014Sell50,000$58.28$2,914,000.00View SEC Filing Icon  
6/11/2014Sell45,000$56.81$2,556,450.00View SEC Filing Icon  
6/5/2014Sell151,400$51.23$7,756,222.00View SEC Filing Icon  
11/4/2013Sell147,000$53.84$7,914,480.00View SEC Filing Icon  
10/1/2013Sell162,000$51.75$8,383,500.00View SEC Filing Icon  
9/3/2013Sell162,000$47.20$7,646,400.00View SEC Filing Icon  
8/1/2013Sell85,000$44.79$3,807,150.00View SEC Filing Icon  
5/21/2013Sell122,855$39.89$4,900,685.95View SEC Filing Icon  
5/8/2013Sell127,145$39.74$5,052,742.30View SEC Filing Icon  
2/14/2013Sell10,000$31.23$312,300.00View SEC Filing Icon  
2/1/2013Sell455,000$27.31$12,426,050.00View SEC Filing Icon  
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Frederic B. Luddy Buying and Selling Activity at ServiceNow

This chart shows Frederic B Luddy's buying and selling at ServiceNow by year and by quarter.

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ServiceNow Company Overview

ServiceNow logo
ServiceNow, Inc. engages in the provision of enterprise cloud computing solutions. The firm delivers digital workflows on a single enterprise cloud platform called the Now Platform. Its product portfolio is focused on providing Information Technology, Employee and Customer workflows. It offers its solutions for the industries under the categories of government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil & gas, education, and consumer products. The company was founded by Frederic B. Luddy in June 2004 and is headquartered in Santa Clara, CA.
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Today's Range

Now: $584.66
Low: $577.34
High: $590.81

50 Day Range

MA: $535.22
Low: $459.20
High: $587.89

2 Week Range

Now: $584.66
Low: $418.53
High: $608.78


790,017 shs

Average Volume

1,501,382 shs

Market Capitalization

$115.44 billion

P/E Ratio


Dividend Yield



Even Utah Is Falling in Love with Psychedelics
Nobody ever thinks of ultra-conservative Utah as a liberal stronghold. But one company there has already joined companies in California and Arizona in administering psychedelic treatments as a novel solution to depression. And that could mean the legal psychedelics market is poised to explode.
Here's how you could get in on the ground floor