Diana Frost Biography and Net Worth

Director of Wayfair

Diana Frost has served as a member of our board since February 2025. Since December 2023, Ms. Frost has served as the Global Chief Growth Officer for The Kraft Heinz Company. Ms. Frost has been with Kraft Heinz since 2020, previously serving as Chief Growth Officer, North America from August 2022 to December 2023. Before that, she served as Head of North America Disruption and Canada Chief Marketing Officer from January to August 2022 and Chief Growth Officer, Canada, from September 2020 to December 2021. Before joining Kraft Heinz, Ms. Frost spent nearly 13 years at Mars, Incorporated, where she was Head of Portfolio Transformation, Mars Wrigley US from January 2019 to September 2020, as well as Vice President of Marketing for Mars Wrigley Canada from 2017 to 2018; Vice President of Marketing, Chocolate from 2016 to 2017; Brand Director for Mars Pet Nutrition from 2011 to 2016; and Senior Brand Manager for Mars Chocolate from 2007 to 2011. She began her career at PepsiCo as an Assistant Brand Manager and then Associate Brand Manager from 2005 to 2007. Ms. Frost holds an Honours Business Administration degree from the Ivey School of Business at The University of Western Ontario in Canada.

What is Diana Frost's net worth?: The estimated net worth of Diana Frost is at least $122.80 thousand as of May 2nd, 2025. Ms. Frost owns 1,297 shares of Wayfair stock worth more than $122,800 as of December 4th. This net worth evaluation does not reflect any other investments that Ms. Frost may own. Learn More about Diana Frost's net worth.
How do I contact Diana Frost?: The corporate mailing address for Ms. Frost and other Wayfair executives is 4 COPLEY PLACE 7TH FLOOR, BOSTON MA, 02116. Wayfair can also be reached via phone at (617) 532-6100 and via email at [email protected]. Learn More on Diana Frost's contact information.
Has Diana Frost been buying or selling shares of Wayfair?: Diana Frost has not been actively trading shares of Wayfair during the last ninety days. Most recently, Diana Frost sold 527 shares of the business's stock in a transaction on Friday, May 2nd. The shares were sold at an average price of $32.54, for a transaction totalling $17,148.58. Following the completion of the sale, the director now directly owns 1,297 shares of the company's stock, valued at $42,204.38. Learn More on Diana Frost's trading history.
Who are Wayfair's active insiders?: Wayfair's insider roster includes Jon Blotner (Insider), Michael Choe (Director), Steven Conine (Insider), Michael Fleisher (CFO), Diana Frost (Director), Kate Gulliver (CFO), Michael Kumin (Director), Edmond Macri (Insider), James Miller (CTO), John Mulliken (CTO), Thomas Netzer (COO), Steve Oblak (Insider), James Savarese (COO), Anke Schaferkordt (Director), Niraj Shah (Co-Founder, Co-Chairman & CEO), and Fiona Tan (CTO). Learn More on Wayfair's active insiders.
Are insiders buying or selling shares of Wayfair?: During the last twelve months, insiders at the sold shares 58 times. They sold a total of 2,603,306 shares worth more than $187,055,692.21. The most recent insider tranaction occured on November, 24th when insider Steven Conine sold 150,000 shares worth more than $15,888,000.00. Insiders at Wayfair own 21.9% of the company. Learn More about insider trades at Wayfair.
Information on this page was last updated on 11/24/2025.

Diana Frost Insider Trading History at Wayfair

Transaction Date	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction	Details
5/2/2025	Sell	527	$32.54	$17,148.58	1,297

Diana Frost Buying and Selling Activity at Wayfair

Wayfair Company Overview

Wayfair Inc. provides e-commerce business in the United States and internationally. The company offers approximately thirty million products for the home sector. It offers online selections of furniture, décor, housewares, and home improvement products through its sites consisting of Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional. The company offers its products under the Three Posts and Mercury Row brand name. The company was founded in 2002 and is headquartered in Boston, Massachusetts.

Today's Range

Now: $94.68

$92.52

$96.60

50 Day Range

MA: $94.98

$74.24

$112.75

2 Week Range

Now: $94.68

$20.41

$114.92

Volume

3,732,983 shs

Average Volume

3,435,470 shs

Market Capitalization

$12.34 billion

P/E Ratio

N/A

Dividend Yield

N/A

Beta

3.25