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Steve Oblak, insider at Wayfair

Steve Oblak Insider Information

Insider of Wayfair

Steve Oblak is the chief merchandising officer (CMO) for Wayfair, a role he has held since 2017. He leads the company’s North America businesses including Wayfair.com, AllModern, Perigold, Birch Lane, Joss & Main, and B2B. 

As CMO, he also oversees global merchandising, 3D, analytics, brand, and pricing functions. Oblak has been with the company since 2009 in various leadership roles.

Before joining Wayfair, Oblak was at River West Brands. He served on an early-stage venture’s management team where he worked on acquiring and re-commercializing inactive consumer brands.

Prior to River West, he was a senior director for FutureBrand Worldwide. He also worked as a consultant for Peppers & Rogers Group and as a senior manager at Corporate Executive Board.

Oblak earned his B.A. at Hamilton College and his M.B.A. at Northwestern University’s Kellogg School of Management.  

What is Steve Oblak's net worth?

The estimated net worth of Steve Oblak is at least $34.87 million as of July 16th, 2021. Mr. Oblak owns 144,462 shares of Wayfair stock worth more than $34,867,348 as of July 31st. This net worth estimate does not reflect any other investments that Mr. Oblak may own.

How do I contact Steve Oblak?

The corporate mailing address for Mr. Oblak and other Wayfair executives is 4 COPLEY PLACE 7TH FLOOR, BOSTON MA, 02116. Wayfair can also be reached via phone at 617-532-6100 and via email at [email protected]

Has Steve Oblak been buying or selling shares of Wayfair?

During the last ninety days, Steve Oblak has sold $611,748.00 of Wayfair stock. Most recently, Steve Oblak sold 833 shares of the business's stock in a transaction on Monday, July 19th. The shares were sold at an average price of $275.78, for a transaction totalling $229,724.74. Following the completion of the sale, the insider now directly owns 144,462 shares of the company's stock, valued at $39,839,730.36.

Who are Wayfair's active insiders?

Wayfair's insider roster includes Steven Conine (Insider), Michael Fleisher (CFO), Edmond Macri (Insider), James Miller (CTO), John Mulliken (CTO), Thomas Netzer (COO), Steve Oblak (Insider), James Savarese (COO), Anke Schaferkordt (Director), and Niraj Shah (CEO).

Are insiders buying or selling shares of Wayfair?

During the last twelve months, Wayfair insiders bought shares 1 times. They purchased a total of 48,000 shares worth mmore than $13,608,000.00. During the last twelve months, insiders at the sold shares 70 times. They sold a total of 774,938 shares worth mmore than $234,743,511.25. The most recent insider tranaction occured on July, 19th when Steve Oblak Insider bought 833 shares worth more than $229,724.74. Insiders at Wayfair own 27.5 % of the company.

Information on this page was last updated on 7/19/2021.

Steve Oblak Insider Trading History at Wayfair

Transaction DateBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
7/19/2021Sell833$275.78$229,724.74144,462View SEC Filing Icon  
7/16/2021Sell1,335$286.16$382,023.60144,462View SEC Filing Icon  
6/16/2021Sell1,981$304.10$602,422.10142,761View SEC Filing Icon  
4/19/2021Sell810$322.22$260,998.20142,452View SEC Filing Icon  
4/16/2021Sell1,381$309.64$427,612.84142,452View SEC Filing Icon  
3/16/2021Sell3,287$325.88$1,071,167.56142,346View SEC Filing Icon  
12/16/2020Sell3,399$266.62$906,241.38139,244View SEC Filing Icon  
10/19/2020Sell839$300.25$251,909.75136,406View SEC Filing Icon  
10/16/2020Sell1,323$300.01$396,913.23136,406View SEC Filing Icon  
10/12/2020Sell14,385$298.57$4,294,929.45141,767View SEC Filing Icon  
7/17/2020Sell2,175$217.95$474,041.25147,807View SEC Filing Icon  
6/17/2020Sell2,196$194.68$427,517.28147,881View SEC Filing Icon  
6/15/2020Sell5,025$199.02$1,000,075.50147,881View SEC Filing Icon  
5/5/2020Sell12,628$174.32$2,201,312.96147,638View SEC Filing Icon  
4/16/2020Sell894$80.02$71,537.88161,160View SEC Filing Icon  
1/16/2020Sell939$106.16$99,684.24151,901View SEC Filing Icon  
9/15/2019Sell3,105$129.38$401,724.90135,045View SEC Filing Icon  
3/15/2019Sell4,255$164.01$697,862.55120,248View SEC Filing Icon  
3/1/2019Sell153$167.88$25,685.64View SEC Filing Icon  
2/1/2019Sell152$108.83$16,542.16124,222View SEC Filing Icon  
1/2/2019Sell180$88.31$15,895.80121,857View SEC Filing Icon  
12/3/2018Sell230$110.66$25,451.80116,036View SEC Filing Icon  
10/1/2018Sell227$149.29$33,888.83113,908View SEC Filing Icon  
9/21/2018Sell3,570$136.24$486,376.80116,325View SEC Filing Icon  
9/17/2018Sell4,678$146.62$685,888.3632,008View SEC Filing Icon  
8/1/2018Sell225$109.36$24,606.00114,933View SEC Filing Icon  
7/6/2018Sell3,570$118.32$422,402.40114,581View SEC Filing Icon  
6/21/2018Sell3,570$114.31$408,086.70119,382View SEC Filing Icon  
6/15/2018Sell18,366$109.44$2,009,975.04117,445View SEC Filing Icon  
6/1/2018Sell219$93.83$20,548.77View SEC Filing Icon  
5/1/2018Sell218$63.76$13,899.68View SEC Filing Icon  
3/15/2018Sell8,645$83.44$721,338.80View SEC Filing Icon  
2/26/2018Sell500$74.34$37,170.00128,543View SEC Filing Icon  
12/18/2017Sell4,531$76.83$348,116.73125,586View SEC Filing Icon  
12/4/2017Sell300$71.63$21,489.00125,295View SEC Filing Icon  
11/20/2017Sell300$66.57$19,971.00124,795View SEC Filing Icon  
10/23/2017Sell300$67.47$20,241.00124,715View SEC Filing Icon  
10/16/2017Sell406$71.33$28,959.98View SEC Filing Icon  
10/9/2017Sell300$68.84$20,652.00View SEC Filing Icon  
10/2/2017Sell237$67.21$15,928.77125,124View SEC Filing Icon  
9/25/2017Sell300$74.36$22,308.00124,624View SEC Filing Icon  
9/15/2017Sell4,174$79.92$333,586.08121,354View SEC Filing Icon  
9/12/2017Sell400$77.92$31,168.00120,621View SEC Filing Icon  
9/11/2017Sell300$77.23$23,169.00120,621View SEC Filing Icon  
9/1/2017Sell241$71.39$17,204.99121,162View SEC Filing Icon  
8/28/2017Sell300$69.24$20,772.00120,662View SEC Filing Icon  
8/15/2017Sell805$70.68$56,897.40120,534View SEC Filing Icon  
8/1/2017Sell949$75.96$72,086.04120,249View SEC Filing Icon  
7/17/2017Sell705$76.41$53,869.05121,254View SEC Filing Icon  
7/3/2017Sell948$76.68$72,692.64121,368View SEC Filing Icon  
6/19/2017Sell4,528$70.83$320,718.24116,820View SEC Filing Icon  
6/5/2017Sell300$68.44$20,532.00115,987View SEC Filing Icon  
6/1/2017Sell643$63.41$40,772.63116,930View SEC Filing Icon  
5/22/2017Sell300$62.19$18,657.00115,596View SEC Filing Icon  
5/9/2017Sell75$60.00$4,500.00115,465View SEC Filing Icon  
4/24/2017Sell150$46.47$6,970.50115,084View SEC Filing Icon  
4/10/2017Sell150$43.35$6,502.50114,805View SEC Filing Icon  
4/3/2017Sell650$40.32$26,208.00115,605View SEC Filing Icon  
3/29/2017Sell150$39.63$5,944.50114,322View SEC Filing Icon  
3/20/2017Sell375$39.08$14,655.00114,422View SEC Filing Icon  
3/1/2017Sell443$38.24$16,940.32100,829View SEC Filing Icon  
2/15/2017Sell268$41.73$11,183.64100,263View SEC Filing Icon  
1/23/2017Sell500$40.00$20,000.0099,085View SEC Filing Icon  
1/17/2017Sell325$39.19$12,736.7599,910View SEC Filing Icon  
1/9/2017Sell375$37.39$14,021.2599,201View SEC Filing Icon  
1/3/2017Sell505$34.32$17,331.60100,081View SEC Filing Icon  
12/27/2016Sell375$35.29$13,233.7598,748View SEC Filing Icon  
12/15/2016Sell1,720$37.68$64,809.6098,100View SEC Filing Icon  
12/12/2016Sell375$37.99$14,246.2597,267View SEC Filing Icon  
11/28/2016Sell375$34.80$13,050.0096,938View SEC Filing Icon  
11/15/2016Sell770$35.76$27,535.2096,875View SEC Filing Icon  
11/1/2016Sell1,002$33.33$33,396.6696,544View SEC Filing Icon  
10/31/2016Sell375$33.30$12,487.5096,544View SEC Filing Icon  
10/3/2016Sell1,020$38.70$39,474.0097,878View SEC Filing Icon  
9/19/2016Sell2,520$40.06$100,951.2095,592View SEC Filing Icon  
9/6/2016Sell1,125$39.22$44,122.5095,884View SEC Filing Icon  
8/22/2016Sell375$38.10$14,287.5094,550View SEC Filing Icon  
8/15/2016Sell388$39.44$15,302.7295,313View SEC Filing Icon  
8/8/2016Sell500$48.08$24,040.0094,480View SEC Filing Icon  
7/25/2016Sell500$39.92$19,960.0094,268View SEC Filing Icon  
7/11/2016Sell500$40.38$20,190.0094,202View SEC Filing Icon  
6/27/2016Sell375$39.63$14,861.2593,865View SEC Filing Icon  
6/13/2016Sell375$38.04$14,265.0092,402View SEC Filing Icon  
5/17/2016Sell500$38.69$19,345.0092,867View SEC Filing Icon  
5/2/2016Sell375$37.46$14,047.5092,729View SEC Filing Icon  
4/18/2016Sell500$40.81$20,405.0092,068View SEC Filing Icon  
4/6/2016Sell500$41.26$20,630.0091,505View SEC Filing Icon  
3/21/2016Sell600$41.52$24,912.0091,538View SEC Filing Icon  
3/7/2016Sell600$43.95$26,370.0084,128View SEC Filing Icon  
2/17/2016Sell100$40.00$4,000.0083,564View SEC Filing Icon  
2/16/2016Sell500$36.80$18,400.0083,564View SEC Filing Icon  
2/1/2016Sell600$45.11$27,066.0083,601View SEC Filing Icon  
1/20/2016Sell600$38.42$23,052.0083,027View SEC Filing Icon  
1/4/2016Sell600$45.50$27,300.0083,109View SEC Filing Icon  
12/21/2015Sell600$47.80$28,680.0082,726View SEC Filing Icon  
12/7/2015Sell600$41.93$25,158.0082,813View SEC Filing Icon  
10/19/2015Sell600$41.92$25,152.0082,143View SEC Filing Icon  
9/21/2015Sell500$33.78$16,890.0081,914View SEC Filing Icon  
7/20/2015Sell600$39.27$23,562.00View SEC Filing Icon  
7/6/2015Sell500$36.93$18,465.00View SEC Filing Icon  
6/15/2015Sell500$33.25$16,625.00View SEC Filing Icon  
4/20/2015Sell500$32.19$16,095.00View SEC Filing Icon  
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Steve Oblak Buying and Selling Activity at Wayfair

This chart shows Steve Oblak's buying and selling at Wayfair by year and by quarter.

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Wayfair Company Overview

Wayfair logo
Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides approximately twenty-two million products for the home sector under various brands. The company offers online selections of furniture, décor, housewares, and home improvement products through its sites, including Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.
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Today's Range

Now: $241.36
Low: $239.32
High: $254.99

50 Day Range

MA: $304.44
Low: $241.36
High: $333.00

2 Week Range

Now: $241.36
Low: $221.09
High: $369.00


2,971,129 shs

Average Volume

1,059,938 shs

Market Capitalization

$25.15 billion

P/E Ratio


Dividend Yield



10 Million People Started Trading Last Year – Here’s What to Do Next
How do you make money trading?
What are the secrets pros use to beat the market day after day?
Former Chicago Board Options Exchange trader reveals all the insider tricks...
Get the Full Report Now (No Credit Card Required... Limited Time Only)