Insider Buying: Baozun (NASDAQ:BZUN) CEO Purchases 10,000 Shares of Stock

Key Points

  • Baozun CEO Wenbin Qiu bought 10,000 shares on May 28 at an average price of $2.56, totaling $25,600. After the purchase, he directly owned 1,463,872 shares worth about $3.75 million.
  • This was part of a series of recent insider purchases by Qiu, including another 10,000-share buy on May 26 and multiple larger buys in April, signaling sustained insider confidence in the stock.
  • Baozun shares were up 4.6% in the report, while the company recently posted $0.00 EPS on $345.35 million in quarterly revenue and continues to carry a negative net margin.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) CEO Wenbin Qiu purchased 10,000 shares of the company's stock in a transaction that occurred on Thursday, May 28th. The stock was bought at an average cost of $2.56 per share, for a total transaction of $25,600.00. Following the purchase, the chief executive officer directly owned 1,463,872 shares in the company, valued at $3,747,512.32. This represents a 0.69% increase in their position. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link.

Wenbin Qiu also recently made the following trade(s):

  • On Tuesday, May 26th, Wenbin Qiu purchased 10,000 shares of Baozun stock. The stock was bought at an average cost of $2.55 per share, for a total transaction of $25,500.00.
  • On Friday, April 17th, Wenbin Qiu purchased 16,000 shares of Baozun stock. The stock was bought at an average cost of $3.14 per share, for a total transaction of $50,240.00.
  • On Thursday, April 16th, Wenbin Qiu purchased 17,500 shares of Baozun stock. The stock was bought at an average cost of $2.84 per share, for a total transaction of $49,700.00.
  • On Wednesday, April 15th, Wenbin Qiu purchased 11,000 shares of Baozun stock. The stock was bought at an average cost of $2.71 per share, for a total transaction of $29,810.00.
  • On Tuesday, April 14th, Wenbin Qiu purchased 11,500 shares of Baozun stock. The stock was bought at an average cost of $2.63 per share, for a total transaction of $30,245.00.
  • On Monday, April 13th, Wenbin Qiu purchased 12,100 shares of Baozun stock. The stock was bought at an average cost of $2.48 per share, for a total transaction of $30,008.00.
  • On Friday, April 10th, Wenbin Qiu purchased 12,400 shares of Baozun stock. The stock was bought at an average cost of $2.43 per share, for a total transaction of $30,132.00.
  • On Thursday, April 9th, Wenbin Qiu purchased 11,650 shares of Baozun stock. The stock was bought at an average cost of $2.58 per share, for a total transaction of $30,057.00.
  • On Wednesday, April 8th, Wenbin Qiu purchased 11,600 shares of Baozun stock. The stock was bought at an average cost of $2.58 per share, for a total transaction of $29,928.00.
  • On Tuesday, April 7th, Wenbin Qiu purchased 12,000 shares of Baozun stock. The stock was bought at an average cost of $2.51 per share, for a total transaction of $30,120.00.

Baozun Trading Up 4.6%




NASDAQ:BZUN opened at $2.71 on Tuesday. The firm has a market capitalization of $156.78 million, a price-to-earnings ratio of -6.02 and a beta of 0.52. Baozun Inc. has a 1-year low of $2.07 and a 1-year high of $4.88. The business's fifty day moving average price is $2.60 and its 200 day moving average price is $2.68.

Baozun (NASDAQ:BZUN - Get Free Report) last announced its quarterly earnings data on Friday, May 15th. The technology company reported $0.00 earnings per share (EPS) for the quarter. The firm had revenue of $345.35 million during the quarter. Baozun had a positive return on equity of 1.68% and a negative net margin of 1.80%.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently bought and sold shares of the company. Cetera Investment Advisers grew its stake in Baozun by 23.6% in the first quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company's stock valued at $91,000 after purchasing an additional 7,289 shares in the last quarter. Qube Research & Technologies Ltd grew its stake in Baozun by 4.9% in the third quarter. Qube Research & Technologies Ltd now owns 156,254 shares of the technology company's stock valued at $633,000 after purchasing an additional 7,304 shares in the last quarter. JPMorgan Chase & Co. grew its stake in Baozun by 6.0% in the second quarter. JPMorgan Chase & Co. now owns 171,051 shares of the technology company's stock valued at $428,000 after purchasing an additional 9,627 shares in the last quarter. BNP Paribas Financial Markets grew its stake in Baozun by 51.8% in the second quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company's stock valued at $78,000 after purchasing an additional 10,594 shares in the last quarter. Finally, Dimensional Fund Advisors LP grew its stake in Baozun by 2.0% in the third quarter. Dimensional Fund Advisors LP now owns 603,016 shares of the technology company's stock valued at $2,442,000 after purchasing an additional 11,593 shares in the last quarter. Hedge funds and other institutional investors own 47.29% of the company's stock.

Analyst Ratings Changes

BZUN has been the subject of several research analyst reports. Wall Street Zen raised Baozun from a "hold" rating to a "buy" rating in a research note on Saturday, May 23rd. Zacks Research raised Baozun to a "hold" rating in a research note on Wednesday, February 18th. Finally, Weiss Ratings reissued a "sell (d-)" rating on shares of Baozun in a research note on Monday, April 20th. One analyst has rated the stock with a Hold rating and one has given a Sell rating to the company's stock. According to data from MarketBeat, the company has an average rating of "Reduce".

Get Our Latest Report on Baozun

Baozun Company Profile

(Get Free Report)

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company's suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.

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