Key Points
- Director Robert Mylod Jr. sold 5,000 Booking shares for approximately $1 million at an average price of $200, reducing his holdings by 23.81% to 16,000 shares. The transaction was conducted under a pre-arranged Rule 10b5-1 plan.
- Booking’s latest quarterly results exceeded expectations, with EPS of $1.14 versus the $1.08 consensus and revenue of $5.53 billion, up 16.2% year over year.
- Analysts maintain a “Moderate Buy” consensus with an average price target of $227.23, though several firms recently lowered targets and anticipate slower near-term growth amid travel and geopolitical uncertainties.
Booking Holdings Inc. (NASDAQ:BKNG - Get Free Report) Director Robert Mylod, Jr. sold 5,000 shares of the business's stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $200.00, for a total transaction of $1,000,000.00. Following the transaction, the director owned 16,000 shares in the company, valued at $3,200,000. This represents a 23.81% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Booking Stock Performance
Shares of NASDAQ:BKNG opened at $193.24 on Friday. Booking Holdings Inc. has a 52-week low of $150.14 and a 52-week high of $231.80. The company has a market capitalization of $149.74 billion, a P/E ratio of 25.42, a price-to-earnings-growth ratio of 1.27 and a beta of 1.07. The company has a 50-day simple moving average of $175.07 and a 200 day simple moving average of $177.35.
Booking (NASDAQ:BKNG - Get Free Report) last posted its quarterly earnings results on Tuesday, April 28th. The business services provider reported $1.14 EPS for the quarter, topping analysts' consensus estimates of $1.08 by $0.06. The business had revenue of $5.53 billion during the quarter, compared to analysts' expectations of $5.52 billion. Booking had a negative return on equity of 117.14% and a net margin of 22.23%.Booking's quarterly revenue was up 16.2% on a year-over-year basis. During the same quarter last year, the company posted $0.99 earnings per share. As a group, equities analysts forecast that Booking Holdings Inc. will post 10.42 earnings per share for the current year.
Institutional Inflows and Outflows
Institutional investors and hedge funds have recently added to or reduced their stakes in the company. Bogart Wealth LLC increased its position in Booking by 3,475.0% during the second quarter. Bogart Wealth LLC now owns 143 shares of the business services provider's stock worth $25,000 after acquiring an additional 139 shares during the period. Wilkerson Advisory Group LLC boosted its holdings in Booking by 3,550.0% in the 2nd quarter. Wilkerson Advisory Group LLC now owns 146 shares of the business services provider's stock valued at $26,000 after purchasing an additional 142 shares during the period. Daytona Street Capital LLC bought a new stake in Booking in the 4th quarter valued at about $27,000. Legacy Bridge LLC acquired a new position in shares of Booking during the 4th quarter worth approximately $27,000. Finally, Camelot Portfolios LLC acquired a new position in shares of Booking during the 4th quarter worth approximately $27,000. 92.42% of the stock is owned by institutional investors and hedge funds.
Analyst Upgrades and Downgrades
Several brokerages have recently commented on BKNG. HSBC reduced their target price on Booking from $309.84 to $298.00 and set a "buy" rating for the company in a research note on Wednesday, April 29th. JPMorgan Chase & Co. cut their price target on Booking from $224.00 to $208.00 and set an "overweight" rating for the company in a report on Wednesday, April 29th. B. Riley Financial decreased their price objective on shares of Booking from $272.00 to $264.00 and set a "buy" rating on the stock in a report on Monday, April 27th. Jefferies Financial Group increased their price objective on shares of Booking from $180.00 to $190.00 and gave the company a "hold" rating in a research report on Tuesday, July 14th. Finally, Argus set a $210.00 target price on shares of Booking and gave the stock a "buy" rating in a research note on Thursday, July 9th. One analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating and nine have given a Hold rating to the company's stock. Based on data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus target price of $227.23.
Get Our Latest Report on Booking
Booking News Roundup
Here are the key news stories impacting Booking this week:
- Positive Sentiment: UBS raised its price target for Booking Holdings from $249 to $266 and reiterated a “Buy” rating, implying substantial upside from recent levels. Benzinga analyst update
- Positive Sentiment: Booking’s latest reported quarter showed resilient fundamentals: earnings per share exceeded estimates, revenue reached $5.53 billion, and revenue increased 16.2% year over year. Investors may view this performance as a supportive baseline for the upcoming results.
- Neutral Sentiment: Booking is preparing to report second-quarter earnings for the period ended June 2026. Analysts are focused on room nights, gross bookings, revenue, adjusted EBITDA and free cash flow, while the market looks for evidence that the company’s Connected Trip and artificial-intelligence initiatives are translating into growth. Booking Holdings Q2 key metrics preview
- Neutral Sentiment: Director Robert J. Mylod Jr. sold 5,000 shares for approximately $1 million, while Director Vanessa Ames Wittman sold 1,125 shares for $216,000. Both transactions were conducted under pre-arranged Rule 10b5-1 plans, limiting their significance as signals about management’s current view of the stock. Robert Mylod SEC filing
- Negative Sentiment: Analysts expect slower second-quarter growth as geopolitical and travel disruptions weigh on demand. The earnings preview also suggests that gains from the Connected Trip and AI initiatives may not fully offset a more challenging operating environment. Booking Holdings Q2 earnings outlook
- Negative Sentiment: The upcoming earnings event creates near-term uncertainty because investors will be looking for a beat and constructive guidance after the recent share-price weakness. Any disappointment in bookings, margins or the outlook could increase volatility.
About Booking
(
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Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company's businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.
Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.
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